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MERKUR
What Does MERKUR Do?
Merkur is the renowned brand identity of the Gauselmann Group, a German-based, family-managed, internationally operating company in the entertainment and gaming industry. Founded in 1957 by Paul Gauselmann, the group develops, produces, and sells amusement and gaming machines, operates a widespread chain of Merkur arcades (Spielotheken, Casinos, Sun), offers sports betting, online gaming, and financial services. The iconic Merkur sun logo symbolizes quality, innovation, and gaming fun across numerous countries.
Where Is MERKUR's Headquarters?
HQ Function
Serves as the global operational and strategic command center for the Gauselmann Group and its Merkur brand, housing central management, research & development, marketing, production oversight, and administrative functions.
Notable Features:
An expansive, modern corporate campus known as Merkur-Allee, featuring state-of-the-art administrative buildings, advanced development and production facilities, a training academy (Schloss Benkhausen), and often showcases the company's latest innovative products.
Work Culture:
A dynamic environment characterized by a blend of traditional German engineering precision and a forward-thinking approach to innovation in the entertainment technology sector. Emphasis is placed on quality, responsible gaming practices, employee development, and international collaboration within a family-owned business ethos.
HQ Significance:
The heart of one of Europe's leading gaming and entertainment conglomerates, driving technological advancements, new game development, and international market expansion. It's a major employer in the Minden-Lübbecke region.
Values Reflected in HQ: Innovation (evident in R&D facilities and product development), long-term vision and stability (family ownership, continuous investment in the site), quality (high standards in development, manufacturing, and operations), and community commitment (as a significant regional employer and contributor).
Location:
The Gauselmann Group, with its Merkur brand, operates in over 40 countries worldwide. Its global functions include the development, production, and sale of gaming machines and casino equipment; operation of land-based casinos and electronic casino arcades (Merkur Spielothek/Casino); sports betting (XTiP, Merkur Bets); online gaming platforms; and related financial and technological services. Key regions include Europe (Germany, UK, Spain, Netherlands, Balkans), and an increasing presence in Latin America and North America.
Street Address:
Merkur-Allee 1-15
City:
Espelkamp
State/Province:
North Rhine-Westphalia
Country:
Germany
Where Else Does MERKUR Operate Around the World?
Milton Keynes, United Kingdom
Address: Seebeck House, 1 Seebeck Place, Knowlhill, Milton Keynes, MK5 8FR, UK
Oversees strategic growth, operational management, marketing, and regulatory compliance for Merkur's extensive footprint in the competitive UK gaming market, adapting global brand strategies to local consumer preferences.
Lübbecke, Germany
Address: Various facilities in and around Lübbecke, near Espelkamp.
Central to the Gauselmann Group's manufacturing and technological innovation, ensuring the high quality and advanced features of Merkur gaming products supplied globally.
Madrid, Spain
Address: MERKUR DOSNIHA S.A., C/ Faraday 3, 28906 Getafe, Madrid, Spain (Example Address)
Drives expansion and market penetration in the Iberian Peninsula, ensuring compliance with Spanish gaming regulations and tailoring products to local tastes.
Buying Intent Signals for MERKUR
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading MERKUR? Meet the Executive Team
As of April 2025, MERKUR' leadership includes:
Who's Investing in MERKUR?
MERKUR has been backed by several prominent investors over the years, including:
What Leadership Changes Has MERKUR Seen Recently?
The Gauselmann Group periodically announces key leadership changes. Recent significant updates include transitions and appointments to strengthen its management board and subsidiary leadership.
New Appointments:
What Technology (Tech Stack) Is Used byMERKUR?
Discover the tools MERKUR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
MERKUR Email Formats and Examples
Email formats for Merkur (Gauselmann Group) typically follow standard German corporate patterns. The most common format is likely [first_initial][last_name]@[domain] or [first_name].[last_name]@[domain]. The primary domain is gauselmann.de.
[first_initial][last_name]@gauselmann.de (e.g., jstuhmeyer@gauselmann.de)
Format
info@gauselmann.de (This is a general contact email; specific executive emails are not publicly listed for direct contact)
Example
70%
Success rate
What's the Latest News About MERKUR?
Gauselmann Group Press Release • February 27, 2024
Merkur (Gauselmann Group) Achieves Record Sales of Over EUR 4 Billion
The Gauselmann Group announced that for the 2023 financial year, its cumulative sales (business volume) exceeded €4 billion for the first time, marking a significant milestone for the family-owned gaming company. This represents a substantial increase from the previous year....more
Gauselmann Group Press Release • March 5, 2024
Merkur Spielbanken NRW Achieve Record Gross Gaming Revenue
The five MERKUR casinos in North Rhine-Westphalia (NRW), Germany, operated by Gauselmann Group subsidiary Merkur Spielbanken, reported record gross gaming revenue (GGR) of EUR 135 million in 2023, a 17% increase year-on-year....more
InterGame • May 14, 2024
Merkur Gaming Serbia to Exhibit at Belgrade Future Gaming Show
Merkur Gaming Serbia, a subsidiary of Germany’s Gauselmann Group, announced its participation in the Belgrade Future Gaming show, set for May 28-29. They will showcase their latest gaming cabinets and multigame systems tailored for the Balkan region....more
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