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Merkle's Overview

Total employees6588
HeadquartersColumbia
Founded

Merkle, a Dentsu company, is a leading global data-driven customer experience management (CXM) company. It specializes in the delivery of unique, personalized customer experiences across platforms and devices. Merkle's services include customer strategy, data and identity management, digital transformation, experience and commerce, analytics, and technology consulting. They help brands build and execute people-based marketing strategies to drive competitive advantage and customer loyalty.

Where is Merkle's Headquarters?

HQ Function

Serves as the global corporate headquarters, driving strategic initiatives, innovation in customer experience management (CXM), and coordinating operations across Merkle's worldwide offices. It houses key leadership and central corporate functions.

Notable Features:

Located in the Columbia Gateway business park, the headquarters features modern office spaces designed for collaboration and innovation, equipped with advanced technology to support its data-driven operations. Amenities are typical of a leading tech-services firm.

Work Culture:

Characterized by a strong emphasis on data, technology, and customer-centricity. Fosters a collaborative, innovative, and results-oriented environment, encouraging continuous learning and development among employees.

HQ Significance:

The Columbia HQ is central to Merkle's identity and operational command, guiding its growth as a Dentsu company and its mission to help brands deliver personalized customer experiences at scale.

Values Reflected in HQ: The headquarters' design and operations likely reflect Merkle's core values such as customer obsession, innovation, data-driven decision-making, and a commitment to delivering impactful results for clients.

Location:

Merkle operates globally with 50+ offices, supporting functions such as customer experience transformation, data management and identity resolution, advanced analytics, digital marketing strategy and execution, e-commerce solutions, and technology platform implementation. Its worldwide presence enables it to serve multinational clients with localized expertise and globally consistent strategies across the Americas, EMEA, and APAC regions.

Street Address:

7001 Columbia Gateway Drive

City:

Columbia

State/Province:

MD

Country:

USA

Merkle's Global Presence

London, United Kingdom

Address: 10 Triton Street, Regent's Place, London, NW1 3BF, United Kingdom

To support and expand Merkle's presence in the UK and EMEA markets, delivering localized and internationally coordinated customer experience strategies for global and regional brands.

Shanghai, China

Address: 32/F, Henderson Metropolitan, 155 Tianjin Road, Huangpu District, Shanghai, China

To cater to the rapidly growing digital market in APAC, leveraging local insights and talent to help brands connect with consumers in this diverse and technologically advanced region.

Sydney, Australia

Address: Level 5, 120 Sussex Street, Sydney, NSW 2000, Australia

To provide specialized CXM services to businesses in Australia and New Zealand, helping them navigate the local market landscape and enhance customer engagement.

Buying Intent Signals for Merkle

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Merkle

As of April 2025, Merkle' leadership includes:

Michael Komasinski - Global Chief Executive Officer, Merkle & CEO, CXM, dentsu
Pete Stein - President, Merkle Americas
Margaret Wagner - CEO, Merkle EMEA & Head of CXM, dentsu EMEA
Zane Furtado - President, Merkle APAC
Erin Hutchinson - Global Chief Marketing & Communications Officer
Matt Naeger - Chief Client Officer, Merkle Americas

Investors of Merkle

Merkle has been backed by several prominent investors over the years, including:

Dentsu Group Inc. (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Merkle has made several strategic appointments and promotions in the last 12-18 months to strengthen its leadership across various regions and service lines, particularly in technology, marketing, and B2B expertise. Publicly announced departures of global executives are less frequent.

New Appointments:

Floris Oranje, Floris Oranje appointed as CTO for Merkle's CXM business in EMEA, tasked with driving technology strategy and innovation in the region.
Mark Atkinson, Mark Atkinson joined Merkle UK as Head of B2B to bolster its business-to-business marketing capabilities.
Erin Hutchinson, Erin Hutchinson was appointed as Global Chief Marketing and Communications Officer to lead Merkle's global marketing strategy.

Technology (Tech Stack) used by Merkle

Discover the tools Merkle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Merkle Email Formats and Examples

Merkle primarily uses the first_name.last_name email format. Other variations might exist but are less common.

{first}.{last}@merkleinc.com

Format

jane.doe@merkleinc.com

Example

95%

Success rate

News and media

Merkle Press ReleaseJune 20, 2024

Merkle Launches 'Shopify Kickstart,' a Go-To-Market Solution for Retailers

Merkle announced the launch of 'Shopify Kickstart,' a new solution designed to help retailers accelerate their e-commerce presence and capabilities on the Shopify platform....more

Merkle Press ReleaseMarch 26, 2024

Merkle Named Four-Time Adobe Digital Experience Partner of the Year

Merkle was recognized by Adobe as the 2024 Digital Experience Partner of the Year for the Americas, marking its fourth consecutive win. This award highlights Merkle's excellence in leveraging Adobe Experience Cloud to deliver impactful customer experiences....more

Merkle Press ReleaseJanuary 24, 2024

Merkle Releases Fifth Annual Customer Experience Imperatives Report

Merkle published its 2024 Customer Experience Imperatives report, providing insights and guidance for brands on navigating the evolving landscape of customer expectations and digital engagement....more

Merkle Press ReleaseNovember 7, 2023

Merkle and Salesforce Expand Partnership to Accelerate Value Creation for Clients with Data Cloud and Einstein AI

Merkle announced an expanded partnership with Salesforce to help clients leverage Salesforce Data Cloud and Einstein AI capabilities for enhanced customer data strategies and AI-driven experiences....more

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