What Does Merchants Fleet Do?

Total employees750
HeadquartersHooksett
Founded1962

Merchants Fleet is the fastest-growing fleet management company in North America, providing comprehensive and customizable fleet solutions for businesses of all sizes, government agencies, and educational institutions. They offer a full range of services including fleet leasing, purchasing, maintenance, telematics, fuel management, and accident management. Merchants Fleet is a recognized leader in fleet electrification, helping clients make a seamless transition to electric vehicles (EVs) with services like EV feasibility studies, charging infrastructure consulting, and EV acquisition. Their focus is on providing data-driven insights and exceptional client service to optimize fleet performance, reduce costs, and enhance sustainability.

Where Is Merchants Fleet's Headquarters?

HQ Function

The Hooksett headquarters serves as the central hub for all corporate operations, including executive leadership, strategic planning, client services, technology development, sales, marketing, and finance. It is the core of their innovation in fleet management and electrification.

Notable Features:

Opened in 2019, the state-of-the-art 55,000-square-foot headquarters was custom-built to support growth and foster collaboration. It features modern, open-concept workspaces, advanced technology infrastructure, employee wellness amenities like a fitness center and cafe, and was designed with sustainability in mind, including EV charging stations for employees and fleet vehicles.

Work Culture:

Merchants Fleet promotes a work culture centered on innovation, client-focus, collaboration, and sustainability. Employees describe an energetic, forward-thinking environment where new ideas are encouraged, and there's a strong emphasis on professional development and making a positive impact in the fleet industry.

HQ Significance:

The headquarters signifies Merchants Fleet's commitment to growth, innovation, and its leadership role in the evolving fleet management landscape, particularly in fleet electrification. It represents a significant investment in their people and their capacity to deliver cutting-edge solutions.

Values Reflected in HQ: The headquarters design and amenities reflect Merchants Fleet's values of innovation, sustainability, employee well-being, and client-centricity. The open spaces encourage collaboration, while the advanced technology supports their cutting-edge services.

Location:

Merchants Fleet primarily operates and serves clients across the United States and Canada. While their physical offices are in the US, their services support fleets that operate throughout North America. They assist multinational corporations with their North American fleet needs and are increasingly involved in global EV adoption strategies by sharing best practices and insights. They maintain strong partnerships to support clients with international requirements beyond North America on a case-by-case basis.

Street Address:

14 Central Park Drive

City:

Hooksett

State/Province:

NH

Country:

USA

Where Else Does Merchants Fleet Operate Around the World?

Rosemont, IL, USA

Address: 9550 W Higgins Rd, Suite 200, Rosemont, IL 60018

To strengthen Merchants Fleet's presence in the Midwest, offering dedicated support and services to a large and diverse client base in one of the nation's key commercial and transportation corridors.

Buying Intent Signals for Merchants Fleet

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Merchants Fleet? Meet the Executive Team

As of April 2025, Merchants Fleet' leadership includes:

Brendan P. Keegan - Chairman, CEO & President
Kirk Hoffman - President & Chief Operating Officer
Hari Nayar - Executive Vice President, Fleet Electrification & Sustainability
John Cail - Chief Financial Officer
Jeanine L. Charlton - Senior Vice President, Chief Technology & Digital Officer
Adam Secore - Senior Vice President, Operations
Brad Jacobs - Senior Vice President, Fleet Sales & Strategic Solutions

Who's Investing in Merchants Fleet?

Merchants Fleet has been backed by several prominent investors over the years, including:

Bain Capital
Abu Dhabi Investment Authority (ADIA) subsidiary
Members of the Singer Family (previous long-term owners)

What Leadership Changes Has Merchants Fleet Seen Recently?

Hire1
Exits0

Merchants Fleet has seen strategic leadership appointments and transitions in the past year, notably with Kirk Hoffman becoming President & COO, and Hari Nayar transitioning to lead the growing Electrification & Sustainability division. These changes reflect the company's focus on operational excellence and sustainable fleet solutions.

New Appointments:

Kirk Hoffman, Kirk Hoffman was appointed President & COO, taking on expanded operational leadership responsibilities.
Hari Nayar, Hari Nayar appointed to lead the dedicated Fleet Electrification & Sustainability division.

What Technology (Tech Stack) Is Used byMerchants Fleet?

Discover the tools Merchants Fleet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Merchants Fleet Email Formats and Examples

Merchants Fleet commonly uses the [firstinitial][lastname]@merchantsfleet.com (e.g., jdoe@merchantsfleet.com) or [firstname].[lastname]@merchantsfleet.com (e.g., john.doe@merchantsfleet.com) email formats. Variations may exist for common names or specific departments.

[firstinitial][lastname]@merchantsfleet.com or [firstname].[lastname]@merchantsfleet.com

Format

bkeegan@merchantsfleet.com

Example

90%

Success rate

What's the Latest News About Merchants Fleet?

Automotive FleetJanuary 10, 2024

Merchants Fleet Names Kirk Hoffman President and COO

Merchants Fleet announced that Kirk Hoffman has been named president and chief operating officer. Hari Nayar, former EVP of fleet and mobility, will now lead Merchants’ EV strategy as executive vice president of fleet electrification and sustainability....more

Merchants Fleet Press ReleaseOctober 17, 2023

Merchants Fleet Wins Stevie® Award for Innovation in Sustainability

Merchants Fleet was named the winner of a Bronze Stevie® Award in the Sustainability Leadership Award (Organization) category in the 20th annual International Business Awards® for its industry-leading work in fleet electrification....more

Merchants Fleet Press ReleaseSeptember 7, 2023

Merchants Fleet Named a Top Leasing Provider in Food Logistics’ 2023 Top 3PL & Cold Storage Providers Awards

Merchants Fleet has been named a winner of Food Logistics’ 2023 Top 3PL & Cold Storage Providers Award, which recognizes leading third-party logistics and cold storage providers in the cold food and beverage industry....more

Merchants Fleet Press ReleaseJune 20, 2022

Merchants Fleet to be Acquired by Bain Capital, ADIA to Further Accelerate Growth and Expansion

Merchants Fleet announced its pending acquisition by Bain Capital and a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA). The existing management team, led by Brendan P. Keegan, will continue to lead the business....more

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