Mercedes-Benz USA
What Does Mercedes-Benz USA Do?
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, Georgia, is responsible for the sales, marketing, distribution, and service of Mercedes-Benz and Mercedes-AMG vehicles in the United States. As a subsidiary of the global Mercedes-Benz Group AG, MBUSA plays a pivotal role in one of the brand's largest markets, offering a wide range of luxury sedans, SUVs, coupes, convertibles, and a growing portfolio of electric vehicles under the Mercedes-EQ brand. The company is committed to delivering a premium customer experience, pioneering automotive innovation, and advancing sustainable mobility solutions for American consumers.
Where Is Mercedes-Benz USA's Headquarters?
HQ Function
Serves as the central hub for all United States operations, including sales, marketing, product management, after-sales services, dealer network management, and corporate functions for the U.S. market.
Notable Features:
State-of-the-art 200,000 sq. ft. facility on a 12-acre campus, LEED Silver certified, featuring an open-concept design, extensive use of natural light, employee café, fitness center, on-site childcare, and walking trails. Showcases brand vehicles and history.
Work Culture:
Collaborative and innovative, focused on premium quality and customer satisfaction. Employees often describe it as dynamic, with opportunities for growth and a strong sense of brand pride. Emphasis on work-life balance with modern amenities.
HQ Significance:
Serves as the nerve center for all U.S. operations, one of Mercedes-Benz's most crucial global markets. The move to Atlanta consolidated operations and aimed to foster closer ties with the Southeast's growing automotive ecosystem and customer base.
Values Reflected in HQ: Innovation (modern design, tech integration), Sustainability (LEED certification, natural surroundings), Excellence (premium environment), People-centricity (employee amenities and well-being focus).
Location:
As a key national subsidiary of the globally operating Mercedes-Benz Group AG, Mercedes-Benz USA (MBUSA) is integral to the brand's worldwide success. MBUSA manages one of the largest and most influential markets for Mercedes-Benz vehicles. Its functions include adapting global strategies for the U.S. market, providing critical market feedback to global headquarters for product development, managing U.S.-specific homologation and regulatory compliance, and overseeing a vast dealer network. While core R&D and manufacturing are primarily global functions, MBUSA contributes to customer-centric innovations and service standards tailored for American consumers, supporting the overall global brand strength and market leadership.
Street Address:
One Mercedes-Benz Drive
City:
Sandy Springs
State/Province:
Georgia
Country:
USA
Where Else Does Mercedes-Benz USA Operate Around the World?
Long Beach, California, USA
Address: 3850 N Lakewood Blvd, Long Beach, CA 90808
Provides localized support, strategic guidance, and technical training to the dealer network, ensuring brand consistency and market penetration in the Western region.
Robbinsville, New Jersey, USA
Address: 1 Mercedes-Benz Drive, Robbinsville, NJ 08691
Supports after-sales service and vehicle maintenance by ensuring timely availability of spare parts, crucial for customer satisfaction and vehicle uptime.
Brunswick, Georgia, USA
Address: Colonel's Island Terminal, 190 Public Safety Blvd, Brunswick, GA 31523 (General Port Area)
Ensures vehicles meet U.S. specifications and quality standards before final delivery to customers, playing a key role in the vehicle logistics chain for the Southeastern U.S.
Buying Intent Signals for Mercedes-Benz USA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Mercedes-Benz USA? Meet the Executive Team
As of April 2025, Mercedes-Benz USA' leadership includes:
Who's Investing in Mercedes-Benz USA?
Mercedes-Benz USA has been backed by several prominent investors over the years, including:
What Leadership Changes Has Mercedes-Benz USA Seen Recently?
Mercedes-Benz USA has made key appointments in its executive team over the past year, notably strengthening its customer service division. Based on publicly available information, there has been at least one significant new hire.
New Appointments:
What Technology (Tech Stack) Is Used byMercedes-Benz USA?
Discover the tools Mercedes-Benz USA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Mercedes-Benz USA Email Formats and Examples
Mercedes-Benz USA typically utilizes a standardized email format for its employees, most commonly [first].[last]@mbusa.com. While this is the predominant pattern, minor variations might exist for specific roles or legacy accounts.
firstname.lastname@mbusa.com
Format
jane.doe@mbusa.com
Example
90%
Success rate
What's the Latest News About Mercedes-Benz USA?
MBUSA Newsroom • April 3, 2024
Mercedes-Benz USA Reports Q1 2024 Sales of 66,570 Vehicles
Mercedes-Benz USA (MBUSA) today reported Q1 2024 sales of 66,570 Mercedes-Benz passenger cars. Additionally, Mercedes-Benz Vans reported Q1 2024 sales of 16,045 units, an increase of 15% from the prior year quarter. MBUSA continues to focus on Top-End Vehicles and its expanding Electric Vehicle (EV) offerings....more
MBUSA Newsroom • November 30, 2023
Mercedes-Benz HPC North America Powers Up First US Charging Hubs
Mercedes-Benz High-Power Charging North America (a joint venture) has opened its first U.S. charging hubs at Mercedes-Benz USA's headquarters in Sandy Springs, GA, and at a Buc-ee's travel center in Leeds, AL. This initiative is part of a broader plan to deploy over 2,500 chargers across North America by the end of the decade....more
MBUSA Newsroom • May 1, 2023
Dianna du Preez Appointed Vice President, Customer Services at Mercedes-Benz USA
Mercedes-Benz USA (MBUSA) announced the appointment of Dianna du Preez to the position of Vice President, Customer Services, effective May 1, 2023. In this role, du Preez leads all aspects of the company’s customer service operations, including aftersales business development, technical services, and customer relations....more
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