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Mercedes-Benz Stadium
What Does Mercedes-Benz Stadium Do?
Mercedes-Benz Stadium is a world-class, multi-purpose retractable-roof stadium located in Atlanta, Georgia. Opened in 2017, it serves as the home for the NFL's Atlanta Falcons and MLS's Atlanta United FC. Renowned for its iconic architectural design, including the unique 'Oculus' retractable roof and a 360-degree HD video halo board, the stadium offers an unparalleled fan experience. It has hosted major events like Super Bowl LIII, the College Football Playoff National Championship, and numerous concerts and large-scale gatherings. The stadium is also recognized for its commitment to sustainability, achieving LEED Platinum certification, and its innovative, fan-friendly food and beverage pricing.
Where Is Mercedes-Benz Stadium's Headquarters?
HQ Function
Serves as the primary operational hub and venue for Atlanta Falcons NFL games, Atlanta United FC MLS matches, major concerts, college football championships, and other large-scale entertainment events. It also houses administrative offices for stadium operations and management.
Notable Features:
Iconic 'Oculus' retractable roof, 360-degree halo video board (one of the largest in the world), extensive public art collection, LEED Platinum certification for sustainability, fan-first concession pricing, premium club spaces, and advanced technology integration.
Work Culture:
The operational environment at Mercedes-Benz Stadium is dynamic and event-driven, emphasizing teamwork, innovation, and the delivery of exceptional guest experiences. Staff and management focus on operational excellence, community engagement, and maintaining a world-class venue.
HQ Significance:
Mercedes-Benz Stadium is a significant landmark in Atlanta, recognized for its architectural innovation and its role as a premier destination for national and international sports and entertainment. It's a major economic contributor to the region and a symbol of modern stadium design.
Values Reflected in HQ: Innovation (design, technology), Fan Experience (amenities, pricing), Sustainability (LEED Platinum, community gardens), Community (local impact, diverse events), Excellence (world-class venue operations).
Location:
While Mercedes-Benz Stadium is a singular physical venue located in Atlanta, its global presence is established through hosting internationally televised and attended events. These include the Super Bowl, College Football Playoff National Championship, major international soccer matches (such as those for the upcoming FIFA World Cup 2026), and concerts by globally recognized artists. These events attract a worldwide audience and participants, positioning Atlanta and the stadium on an international stage. Furthermore, the stadium's groundbreaking design, sustainability achievements (LEED Platinum), and fan experience innovations are studied and emulated by venue developers and operators globally.
Street Address:
1 AMB Drive NW
City:
Atlanta
State/Province:
GA
Country:
USA
Where Else Does Mercedes-Benz Stadium Operate Around the World?
Atlanta, GA/USA
Address: 1 AMB Drive NW, Atlanta, GA 30313
Serves as the central operational command for all AMBSE sports and entertainment properties and initiatives, primarily focused on the Atlanta region but also managing national and international partnerships and event bids.
Buying Intent Signals for Mercedes-Benz Stadium
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Mercedes-Benz Stadium? Meet the Executive Team
As of April 2025, Mercedes-Benz Stadium' leadership includes:
Who's Investing in Mercedes-Benz Stadium?
Mercedes-Benz Stadium has been backed by several prominent investors over the years, including:
What Leadership Changes Has Mercedes-Benz Stadium Seen Recently?
In the past year, AMB Sports & Entertainment, the operator of Mercedes-Benz Stadium, experienced a significant leadership transition with the appointment of a new CEO for AMBSE, evolving from an existing executive role within the organization, and the previous CEO moving to a Vice Chairman role within the parent AMB Group.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byMercedes-Benz Stadium?
Discover the tools Mercedes-Benz Stadium uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Mercedes-Benz Stadium Email Formats and Examples
Email communications from AMB Sports & Entertainment, the entity managing Mercedes-Benz Stadium, typically utilize standardized corporate email formats. While not officially published, a common format observed for professional correspondence is the first initial followed by the last name.
[first_initial][last]@[ambse.com]
Format
jdoe@ambse.com
Example
75%
Success rate
What's the Latest News About Mercedes-Benz Stadium?
FIFA.com • February 4, 2024
Mercedes-Benz Stadium Confirmed to Host Eight FIFA World Cup 2026 Matches, Including a Semi-Final
Mercedes-Benz Stadium in Atlanta has been officially selected as a host venue for the FIFA World Cup 2026, slated to host a total of eight matches. This includes five group stage games, a Round of 32 match, a Round of 16 match, and a prestigious semi-final, underscoring its status as a premier global sports venue....more
Atlanta Journal-Constitution • February 20, 2024
Mercedes-Benz Stadium Installs New Advanced FieldTurf System
Mercedes-Benz Stadium has completed the installation of a new, state-of-the-art FieldTurf CORE system. This upgrade to the playing surface is designed to enhance player safety and performance and will be utilized for the upcoming Atlanta Falcons and Atlanta United FC seasons, as well as other major events scheduled at the venue....more
Pollstar • May 15, 2024
George Strait, Chris Stapleton Concert Sets New Attendance Record at Mercedes-Benz Stadium
A concert featuring George Strait and Chris Stapleton at Mercedes-Benz Stadium set a new record for the highest single-event attendance in the venue's history, with over 63,000 fans. This event highlights the stadium's capacity to host mega-scale entertainment events successfully....more
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