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Mercadoni
What Does Mercadoni Do?
Mercadoni was a prominent on-demand grocery and essentials delivery platform operating in several Latin American countries, including Colombia, Mexico, Argentina, Peru, and Chile. Founded in 2015, it connected users with personal shoppers who would pick and deliver items from various local supermarkets and stores. Mercadoni aimed to revolutionize grocery shopping by providing convenience and speed. In 2020-2021, Mercadoni's assets and operations were acquired by Jüsto, a Mexican online supermarket, integrating its services and customer base into Jüsto's expanding platform.
Where Is Mercadoni's Headquarters?
HQ Function
Served as the primary hub for strategic planning, technology development, marketing, operations management, and administrative functions for Mercadoni's multi-country grocery delivery services.
Notable Features:
Standard modern office facilities designed to support a dynamic tech startup environment. Specific architectural highlights are not widely publicized.
Work Culture:
Characterized by a fast-paced, innovative, and customer-centric environment, typical of tech startups in the competitive on-demand delivery sector. Emphasis was placed on agility, problem-solving, and scaling operations.
HQ Significance:
The Bogotá headquarters was crucial as the birthplace and central command for Mercadoni's expansion and operations across key Latin American markets, pioneering on-demand grocery delivery in the region.
Values Reflected in HQ: The headquarters likely aimed to foster collaboration, efficiency, and rapid innovation, reflecting Mercadoni's core values of convenience, speed, and customer satisfaction in the e-grocery space.
Location:
Prior to its acquisition by Jüsto and subsequent cessation of independent operations, Mercadoni established a significant presence across Latin America, primarily focusing on major metropolitan areas. Its operations spanned countries including Colombia, Mexico, Argentina, Peru, and Chile. The company supported functions such as localized marketing, partnership management with local retailers, recruitment and management of personal shoppers, customer support tailored to each country, and adapting its technology platform for regional nuances in the on-demand grocery and essentials delivery sector.
Street Address:
Cra. 13 #93-68
City:
Bogotá
State/Province:
Distrito Capital
Country:
Colombia
Where Else Does Mercadoni Operate Around the World?
Mexico City, Mexico
Address: Specific office addresses are not readily available post-acquisition.
To capture the significant e-commerce and grocery delivery demand in Mexico's largest urban center and expand market share.
Buenos Aires, Argentina
Address: Specific office addresses are not readily available post-acquisition.
To establish and grow Mercadoni's presence in the Argentine market, adapting services to local consumer preferences.
Lima, Peru
Address: Specific office addresses are not readily available post-acquisition.
To serve the growing demand for online grocery shopping in Lima and expand Mercadoni's footprint in the Andean region.
Santiago, Chile
Address: Specific office addresses are not readily available post-acquisition.
To penetrate the Chilean e-grocery market and provide on-demand delivery services to consumers in Santiago.
Buying Intent Signals for Mercadoni
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Mercadoni? Meet the Executive Team
As of April 2025, Mercadoni' leadership includes:
Who's Investing in Mercadoni?
Mercadoni has been backed by several prominent investors over the years, including:
What Leadership Changes Has Mercadoni Seen Recently?
Following Mercadoni's acquisition by Jüsto (completed around 2020-2021) and the integration of its operations, executive leadership and structure were absorbed or reconstituted within the parent company. As such, there have been no publicly announced executive hires or exits specifically for 'Mercadoni' as an independent entity in the last 12 months. Key historical executives transitioned or departed around the time of the acquisition.
What Technology (Tech Stack) Is Used byMercadoni?
Discover the tools Mercadoni uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Mercadoni Email Formats and Examples
Historically, Mercadoni likely used common corporate email formats based on employee names. Given its acquisition by Jüsto and the cessation of mercadoni.com as an active domain for the original company, these email addresses are no longer operational. The formats below are speculative, based on typical startup conventions.
Common speculative formats: [first].[last]@mercadoni.com or [first_initial][last]@mercadoni.com
Format
pedro.freire@mercadoni.com (historical/speculative, inactive)
Example
0 (domain inactive)%
Success rate
What's the Latest News About Mercadoni?
LABS News • March 3, 2021
Mercadoni ceases operations in Colombia as part of market consolidation
Mercadoni, alongside iFood's similar service, announced the cessation of its operations in Colombia. This move reflected the intense competition and consolidation within the Latin American food and grocery delivery market, with Jüsto having previously acquired parts of its operations in other regions....more
Contxto • October 29, 2020
Jüsto acquires Mercadoni's Mexican operations to boost online grocery presence
Mexican online supermarket Jüsto announced the acquisition of Mercadoni's operations in Mexico. This strategic move aimed to consolidate Jüsto's market position and leverage Mercadoni's existing customer base and logistics network in the country....more
TechCrunch • August 2, 2017
Colombia’s Mercadoni raises $6.2M to deliver groceries across Latin America
Mercadoni, the on-demand grocery delivery startup based in Colombia, secured $6.2 million in a Series A funding round led by Movile and Axon Partners Group. The funds were aimed at expanding its services across Latin America and enhancing its technology platform....more
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