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Melorra is a direct-to-consumer (D2C) brand that designs, manufactures, and retails contemporary, lightweight fine jewelry for everyday wear. Inspired by global fashion trends, Melorra launches new collections weekly, aiming to make gold jewelry accessible, affordable, and fashionable for the modern Indian woman. Their model emphasizes technology in design and manufacturing to offer trendy pieces that align with current apparel styles.
The headquarters serves as the central hub for design innovation, technology development, marketing strategy, operations management, and overall business leadership.
Likely a modern office space designed to foster creativity and collaboration, reflecting its fast-paced, fashion-tech nature. It would house design studios, tech labs, and corporate functions.
The work culture is expected to be dynamic, agile, and customer-centric, with a strong emphasis on innovation, rapid prototyping, and data-driven decision-making, typical of a D2C startup in the fashion-tech space.
Bengaluru provides access to a rich talent pool in technology, design, and e-commerce, crucial for Melorra's D2C model and rapid growth.
Melorra primarily focuses on the Indian domestic market through its online platform and a growing network of experience stores. While their design inspiration is global, their sales and operational footprint are currently concentrated within India. They may offer international shipping to select countries, but dedicated international offices or extensive global operations are not a primary focus at this stage. Global functions would include sourcing of materials/trends and digital marketing reach.
Alchemy, 4th & 5th Floor, Novel MSR Park, Marathahalli - Sarjapur Outer Ring Rd, adjacent to TGL, Deverabisanahalli
Bengaluru
Karnataka
India
Address: Multiple locations across major Indian cities (e.g., Delhi, Mumbai, Chennai, Hyderabad, Lucknow). Specific addresses vary per store.
To enhance brand visibility, provide a tactile experience for customers, build trust, and cater to regional preferences and immediate purchase needs.
Address: Specific address not publicly listed as a corporate office, but Mumbai is a key market.
To support market penetration and operations in Western India, a significant consumer base for fashion and jewelry.
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As of April 2025, Melorra' leadership includes:
Melorra has been backed by several prominent investors over the years, including:
Melorra has maintained a relatively stable core executive team. Recent significant publicly announced hires or departures within the top C-suite in the last 12 months are not prominent. Focus has been on scaling and strategic growth.
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Melorra likely uses standard corporate email formats. Common patterns include [first_initial][last]@[company_domain] or [first].[last]@[company_domain].
firstname.lastname@melorra.com or firstinitiallastname@melorra.com
Format
saroja.yeramilli@melorra.com
Example
80%
Success rate
The Economic Times • May 16, 2024
Jewellery startup Melorra has raised $6 million (around Rs 50 crore) in fresh funding from existing investors including Value Quest, Param Capital and an individual investor....more
Indian Retailer • February 14, 2024
D2C jewellery brand Melorra is aiming for Rs 1,000 crore in revenue for the fiscal year 2025 and is planning an initial public offering (IPO) within the next two to three years....more
Business Standard • October 10, 2023
Direct-to-consumer (D2C) jewellery brand Melorra announced plans to expand its retail footprint by opening 40 new physical experience stores across India by the end of FY24, aiming for profitability....more
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