HQ Function

Serves as the central hub for strategic decision-making, product development, marketing, financial operations, and overall corporate management for Méliuz's Brazilian operations.

Notable Features:

Modern office space within a commercial building in the Vila da Serra district, designed to support a collaborative and innovative tech environment. It likely features open-plan workspaces, technologically equipped meeting rooms for hybrid work, and common areas for employees.

Work Culture:

Méliuz promotes a culture often referred to as 'Sangue Laranja' (Orange Blood), emphasizing values like ownership, ambition, transparency, and collaboration. The environment is dynamic and fast-paced, encouraging innovation and a strong focus on delivering results for users and partners. The company has also embraced a remote-first work model, reflecting flexibility and trust.

HQ Significance:

The Nova Lima headquarters acts as the strategic core for Méliuz, anchoring its Brazilian operations and team collaboration, even with a predominantly remote workforce. Its location in the tech-forward Vila da Serra area facilitates access to talent and a vibrant business ecosystem in one of Brazil's key innovation centers.

Values Reflected in HQ: The headquarters, even supporting a remote-first model, reflects Méliuz's commitment to providing a central point for strategic alignment and innovation. The 'Sangue Laranja' culture is supported through practices that encourage transparency, teamwork, and a drive for excellence, whether in-office or remotely.

Location:

Méliuz's core market is Brazil, where it offers its flagship cashback and financial services. However, the company established a significant international footprint through the acquisition of Picodi in 2021. Picodi is an international coupon and cashback platform operating in over 40 countries across Europe, Asia, and Latin America. This allows Méliuz to tap into global markets, supporting functions like affiliate marketing, coupon aggregation, and cashback services internationally under the Picodi brand and other local brands managed by the group.

Street Address:

Alameda Oscar Niemeyer, nº 119, Sala 504, Vila da Serra

City:

Nova Lima

State/Province:

Minas Gerais

Country:

Brazil