What Does Melbourne Football Club Do?

Total employees262
HeadquartersCranbourne East
Founded1858

The Melbourne Football Club, nicknamed the Demons, is a professional Australian rules football club playing in the Australian Football League (AFL). Founded in 1858, it is one of the oldest continuous football clubs in the world and a founding member of the VFL/AFL. With a rich history, the club boasts multiple premierships, including their recent triumph in 2021, ending a 57-year drought. The Demons are known for their passionate fanbase and commitment to community engagement, playing their home games at the iconic Melbourne Cricket Ground (MCG).

Where Is Melbourne Football Club's Headquarters?

HQ Function

Serves as the club's main training base, high-performance center, and administrative hub, supporting all football operations, player development, and club management.

Notable Features:

State-of-the-art training ovals (including MCG-dimensions), indoor training complex, high-performance gym, aquatic recovery pools, player auditorium, medical facilities, and modern administrative offices.

Work Culture:

A high-performance, collaborative, and resilient environment focused on achieving on-field success and fostering personal growth. Emphasizes teamwork, dedication, community connection, and respect.

HQ Significance:

Casey Fields is crucial for the club's daily operations, elite player preparation, talent development, and strategic football planning. It represents a significant investment in the club's future success.

Values Reflected in HQ: Excellence, professionalism, innovation in sports science, community integration, and a commitment to player welfare and development.

Location:

While the Melbourne Football Club's operations are primarily centered in Victoria, Australia, for participation in the Australian Football League, it maintains a global presence through its international supporters, digital media outreach, and merchandise sales. The club also occasionally participates in international talent scouting, particularly from regions like Ireland for potential recruits under the AFL's international rookie rules, and sometimes undertakes pre-season training camps or exhibition matches abroad.

Street Address:

160 Berwick-Cranbourne Road

City:

Cranbourne East

State/Province:

VIC

Country:

Australia

Where Else Does Melbourne Football Club Operate Around the World?

Melbourne, VIC/Australia

Address: Olympic Boulevard, Melbourne VIC 3000 (AAMI Park)

Provides an alternative elite training environment closer to the city centre, leveraging the AAMI Park sports precinct resources for specialized player conditioning and medical support.

East Melbourne, VIC/Australia

Address: PO Box 254, East Melbourne, VIC 8002 (Postal Address near MCG)

Facilitates mail correspondence and maintains an administrative touchpoint near its primary match-day venue and historical heartland.

Buying Intent Signals for Melbourne Football Club

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Melbourne Football Club? Meet the Executive Team

As of April 2025, Melbourne Football Club' leadership includes:

Gary Pert - Chief Executive Officer (CEO)
Kate Roffey - President
Marcus Webb - Chief Operating Officer (COO)
Simon Goodwin - Senior Coach (AFL Men's)

Who's Investing in Melbourne Football Club?

Melbourne Football Club has been backed by several prominent investors over the years, including:

Zurich Financial Services Australia
Hype DC
Jaguar
New Balance
Haymes Paint

What Leadership Changes Has Melbourne Football Club Seen Recently?

Hire2
Exits0

Over the past year, Melbourne Football Club has made strategic appointments within its executive and football department leadership to enhance operational efficiency and on-field performance. Notable changes include strengthening the football operations and chief operating roles.

New Appointments:

Daniel McPherson, Daniel McPherson appointed as General Manager of Football Operations to lead the football department.
Marcus Webb, Marcus Webb appointed as Chief Operating Officer, enhancing the club's executive leadership team.

What Technology (Tech Stack) Is Used byMelbourne Football Club?

Discover the tools Melbourne Football Club uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Melbourne Football Club Email Formats and Examples

The Melbourne Football Club likely uses a common professional email format for its employees, typically combining the employee's name or initials with the club's domain name, melbournefc.com.au. Specific patterns can vary but often follow standard corporate structures.

firstinitiallastname@melbournefc.com.au (e.g., jdoe@melbournefc.com.au) or firstname.lastname@melbournefc.com.au

Format

gpert@melbournefc.com.au

Example

70%

Success rate

What's the Latest News About Melbourne Football Club?

melbournefc.com.auMay 21, 2024

Melbourne Football Club News: Injury Update | May, Petracca, Salem

The Melbourne Football Club provided its latest injury update, detailing the status of key players Steven May, Christian Petracca, and Christian Salem as they work towards returning to full fitness....more

afl.com.auMay 20, 2024

Melbourne Football Club News: Dees do it for selfless skipper in stirring win over Eagles

Melbourne secured a significant victory against the West Coast Eagles at Optus Stadium, marking an important win dedicated to captain Max Gawn in his 300th club game milestone....more

melbournefc.com.auMay 14, 2024

Melbourne Football Club News: Melbourne and Hertz extend partnership

The Melbourne Football Club announced an extension of its partnership with major partner Hertz, continuing a long-standing relationship between the two organizations....more

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