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Mediative
What Does Mediative Do?
Mediative is a digital marketing agency operating as a brand and service line under Yell Canada (formerly Yellow Pages Canada). It historically specialized in helping businesses improve their online presence through services such as search engine optimization (SEO), search engine marketing (SEM), display advertising, content marketing, and data analytics. Mediative's expertise has been integrated into Yell Canada's broader suite of digital marketing solutions for businesses.
Where Is Mediative's Headquarters?
HQ Function
Serves as the main corporate headquarters for Yell Canada, where strategic decisions, core operations, and development of digital marketing services, including those historically associated with the Mediative brand, are managed.
Notable Features:
As a major corporate office for Yell Canada, it is expected to feature modern office amenities, collaborative workspaces, and technology infrastructure to support its extensive digital operations. Specific architectural highlights are not widely publicized but would align with a leading Canadian digital media and marketing solutions company's standards.
Work Culture:
Within Yell Canada, which absorbed Mediative, the work culture is focused on digital transformation, results-driven marketing solutions for businesses, and adapting to the fast-paced online environment. Collaboration, customer-centricity, and innovation are key, building on Mediative's legacy in performance marketing.
HQ Significance:
This location is significant as the central command for Yell Canada's national operations. It represents the company's longstanding presence and commitment to providing digital marketing and media solutions to Canadian businesses, incorporating the expertise developed under the Mediative banner.
Values Reflected in HQ: The HQ environment reflects Yell Canada's corporate values, which likely include customer focus, innovation in digital media, integrity, accountability, and teamwork. These values underpin the delivery of services historically associated with Mediative.
Location:
Mediative's operational focus, through Yell Canada, is primarily on the Canadian market. However, the digital marketing services it provides (such as SEO, SEM, and targeted advertising) enable Canadian businesses to reach customers both domestically and globally. Yell Canada's infrastructure and partnerships support campaigns with international reach, although its direct office presence is concentrated within Canada.
Street Address:
16 Place du Commerce
City:
Montreal
State/Province:
Quebec
Country:
Canada
Where Else Does Mediative Operate Around the World?
Toronto, Ontario, Canada
Address: 2225 Sheppard Ave E, North York, Toronto, ON M2J 5C2, Canada (Yell Canada Office)
Serves as a major hub for Yell Canada's digital marketing services in Ontario, Canada's largest market, facilitating client engagement, service delivery, and regional sales efforts.
Burnaby, British Columbia, Canada
Address: 4285 Canada Way, Burnaby, BC V5G 1H2, Canada (Yell Canada Office)
Key office for serving businesses in British Columbia and Western Canada, ensuring regional market coverage for Yell Canada's digital advertising and marketing services.
Buying Intent Signals for Mediative
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Mediative? Meet the Executive Team
As of April 2025, Mediative' leadership includes:
Who's Investing in Mediative?
Mediative has been backed by several prominent investors over the years, including:
What Leadership Changes Has Mediative Seen Recently?
Based on publicly available information, Yell Canada's senior executive team has maintained relative stability over the past 12 months with no major C-suite hires or departures prominently announced. Strategic leadership continues under the established team guiding the company's digital marketing and media solutions.
What Technology (Tech Stack) Is Used byMediative?
Discover the tools Mediative uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Mediative Email Formats and Examples
Email addresses at Yell Canada, the parent company incorporating Mediative's services, generally follow common corporate structures. While specific departmental variations might exist, predictable patterns are often used for professional communication.
Common formats include [first].[last]@yp.ca or [first_initial][last]@yp.ca. For example, 'john.doe@yp.ca' or 'jdoe@yp.ca'.
Format
example.person@yp.ca
Example
70%
Success rate
What's the Latest News About Mediative?
Yell Canada Investor Relations • March 7, 2024
Yellow Pages Limited Reports Fourth Quarter and Full-Year 2023 Results
Yell Canada (Yellow Pages Limited) announced its financial results for the fourth quarter and full year ended December 31, 2023. The report details the company's performance in its digital media and marketing solutions segments, which encompass the types of services historically provided by Mediative....more
Cision PR Newswire (via Yahoo Finance) • February 13, 2024
Yell to acquire GIROHoBo to expand its presence in Quebec and accelerate its growth
Yell Canada announced its agreement to acquire GIROHoBo Inc., a Quebec-based company specializing in online booking solutions and web services. This acquisition aims to enhance Yell's digital offerings for small and medium-sized businesses in Quebec, aligning with the continuous evolution of digital services akin to Mediative's focus....more
Yell Canada Investor Relations • November 2, 2023
Yellow Pages Limited Reports Third Quarter 2023 Results
Yell Canada released its Q3 2023 financial results, highlighting ongoing digital revenue generation and efforts to support Canadian businesses with online marketing solutions. These activities reflect the continued strategic direction of the company that integrated Mediative's capabilities....more
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