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Mediasmith's Overview

Total employees78
HeadquartersOakland
Founded1989

Mediasmith is an established, independent media agency renowned for its strategic thinking, data-driven insights, and innovative media solutions. Founded in 1989, they partner with ambitious brands to develop and execute effective media plans across all channels, focusing on delivering measurable results and driving business growth. Their expertise spans media planning and buying, analytics, and campaign optimization, serving a diverse range of clients from startups to established enterprises.

Where is Mediasmith's Headquarters?

HQ Function

Serves as the central hub for strategic planning, client services, media operations, analytics, and corporate leadership for the agency.

Notable Features:

Modern office space located in downtown Oakland, designed to foster collaboration and innovation among teams. Likely features open-plan areas, meeting rooms equipped with presentation technology, and spaces for creative brainstorming.

Work Culture:

A dynamic, collaborative, and client-focused environment that encourages strategic thinking, continuous learning, and data-driven decision-making. Employees often describe it as supportive and empowering.

HQ Significance:

The Oakland headquarters is pivotal to Mediasmith's operations, housing key decision-makers and specialized teams that develop and manage core media strategies for its diverse clientele across the US.

Values Reflected in HQ: The headquarters' setup likely reflects Mediasmith's core values of transparency, strategic excellence, accountability, and innovation in media.

Location:

While Mediasmith's physical offices are primarily in the United States (Oakland and New York), they serve clients with national and international campaign needs. They achieve global reach through strategic partnerships, leveraging global media platforms, and applying their media expertise to diverse markets as required by client objectives. Their model focuses on centralized strategy with adaptable execution for various regions.

Street Address:

1901 Harrison Street, Suite 1550

City:

Oakland

State/Province:

CA

Country:

USA

Mediasmith's Global Presence

New York, NY, USA

Address: Information on the specific street address for the New York presence is not prominently listed, suggesting it may be a co-working space or a smaller, focused office.

To facilitate closer collaboration with East Coast-based clients and media vendors, and to tap into the talent pool and industry events centered in New York City.

Buying Intent Signals for Mediasmith

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Mediasmith

As of April 2025, Mediasmith' leadership includes:

John Haldeman - Chief Executive Officer
David Smith - Founder & Chairman
Monica Cadsawan - EVP, Executive Media Director
Greg Pomaro - EVP, Executive Media Director
Marcus Smith - EVP, Executive Director, Enterprise Platforms
Sara Owens - SVP, Director of Finance & Operations

Investors of Mediasmith

Mediasmith has been backed by several prominent investors over the years, including:

Privately Held. Mediasmith is an independent agency and is not publicly traded, nor does it appear to be venture capital-backed.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information and recent news, Mediasmith's core executive team has remained relatively stable. No major C-suite hires or departures have been widely announced in the past 12 months, indicating continuity in leadership.

Technology (Tech Stack) used by Mediasmith

Discover the tools Mediasmith uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mediasmith Email Formats and Examples

Mediasmith commonly uses the email format combining the first initial and last name. Variations might exist, but this is the most frequently observed pattern.

[first_initial][lastname]@mediasmith.com

Format

jdoe@mediasmith.com

Example

85%

Success rate

News and media

AdweekOctober 18, 2023

Mediasmith news title: How Independent Media Agency Mediasmith Uses Client Feedback to Improve

Mediasmith, an independent media agency, emphasizes the importance of client feedback in refining its services and strategies. The agency actively solicits input from clients to ensure its media planning and buying efforts align with their goals and deliver optimal results, fostering stronger partnerships and continuous improvement....more

Campaign USSeptember 12, 2022

Mediasmith news title: Mediasmith names John Haldeman as CEO

Mediasmith appointed John Haldeman as its new chief executive officer. Haldeman, previously president and COO, succeeds agency founder David Smith, who transitioned to the role of chairman. This move signals a strategic leadership evolution for the independent media agency....more

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