Mediasmith is an established, independent media agency renowned for its strategic thinking, data-driven insights, and innovative media solutions. Founded in 1989, they partner with ambitious brands to develop and execute effective media plans across all channels, focusing on delivering measurable results and driving business growth. Their expertise spans media planning and buying, analytics, and campaign optimization, serving a diverse range of clients from startups to established enterprises.
Serves as the central hub for strategic planning, client services, media operations, analytics, and corporate leadership for the agency.
Modern office space located in downtown Oakland, designed to foster collaboration and innovation among teams. Likely features open-plan areas, meeting rooms equipped with presentation technology, and spaces for creative brainstorming.
A dynamic, collaborative, and client-focused environment that encourages strategic thinking, continuous learning, and data-driven decision-making. Employees often describe it as supportive and empowering.
The Oakland headquarters is pivotal to Mediasmith's operations, housing key decision-makers and specialized teams that develop and manage core media strategies for its diverse clientele across the US.
While Mediasmith's physical offices are primarily in the United States (Oakland and New York), they serve clients with national and international campaign needs. They achieve global reach through strategic partnerships, leveraging global media platforms, and applying their media expertise to diverse markets as required by client objectives. Their model focuses on centralized strategy with adaptable execution for various regions.
1901 Harrison Street, Suite 1550
Oakland
CA
USA
Address: Information on the specific street address for the New York presence is not prominently listed, suggesting it may be a co-working space or a smaller, focused office.
To facilitate closer collaboration with East Coast-based clients and media vendors, and to tap into the talent pool and industry events centered in New York City.
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As of April 2025, Mediasmith' leadership includes:
Mediasmith has been backed by several prominent investors over the years, including:
Based on publicly available information and recent news, Mediasmith's core executive team has remained relatively stable. No major C-suite hires or departures have been widely announced in the past 12 months, indicating continuity in leadership.
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Mediasmith commonly uses the email format combining the first initial and last name. Variations might exist, but this is the most frequently observed pattern.
[first_initial][lastname]@mediasmith.com
Format
jdoe@mediasmith.com
Example
85%
Success rate
Adweek • October 18, 2023
Mediasmith, an independent media agency, emphasizes the importance of client feedback in refining its services and strategies. The agency actively solicits input from clients to ensure its media planning and buying efforts align with their goals and deliver optimal results, fostering stronger partnerships and continuous improvement....more
Campaign US • September 12, 2022
Mediasmith appointed John Haldeman as its new chief executive officer. Haldeman, previously president and COO, succeeds agency founder David Smith, who transitioned to the role of chairman. This move signals a strategic leadership evolution for the independent media agency....more
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