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Mediapulse is a prominent research organization primarily focused on media usage in Switzerland. It provides independent, scientifically robust data on television, radio, and online media consumption. This data serves as a crucial currency for the Swiss media and advertising market, enabling broadcasters, advertisers, and agencies to make informed decisions about programming, content strategy, and media planning. Mediapulse is known for its comprehensive studies, methodological rigor, and its role in ensuring transparency and comparability in media audience measurement.
The Zurich headquarters serves as the central operational hub for all research activities, data analysis, methodology development, client services, and corporate administration.
The office likely features modern facilities equipped for data processing and analysis, collaborative workspaces for its research teams, and secure data management infrastructure.
The work culture at Mediapulse's HQ is characterized by a strong emphasis on accuracy, neutrality, innovation in research methods, and collaboration with industry stakeholders. Employees are typically highly skilled in data science, statistics, and media research.
Being located in Zurich provides Mediapulse with proximity to key media companies, advertising agencies, and academic institutions, fostering collaboration and relevance in its research. It also underscores its role as a national competence center for media research.
Mediapulse primarily focuses its operations and research on the Swiss media market. While its methodologies and findings are often benchmarked against international standards and may be of interest to global media researchers, its direct operational presence is concentrated within Switzerland. They collaborate with international bodies and research organizations to stay abreast of global trends and best practices in media measurement.
Bachmattstrasse 53
Zurich
Zurich
Switzerland
Address: Avenue de Rhodanie 40A, 1007 Lausanne
To provide localized support, manage regional research panels, and engage with media stakeholders in Romandie, ensuring the national media studies accurately reflect the diverse Swiss media landscape.
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As of April 2025, Mediapulse' leadership includes:
Mediapulse has been backed by several prominent investors over the years, including:
Based on publicly available information, Mediapulse AG's executive team has remained relatively stable over the past 12 months, with no major high-profile hires or departures announced. Focus appears to be on continuity and ongoing development of research methodologies.
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Mediapulse AG commonly uses the email format [first].[last]@mediapulse.ch for its employees. This is a standard professional format for Swiss and European companies.
[first].[last]@mediapulse.ch
Format
tanja.boga@mediapulse.ch
Example
90%
Success rate
Mediapulse Press Release • February 7, 2024
Mediapulse released its Online PC 2023 report, detailing the most frequently used websites and applications by the Swiss population. The findings highlight continued dominance by global tech platforms alongside strong engagement with national news and service providers....more
Mediapulse Press Release • November 22, 2023
The Q3 2023 streaming data from Mediapulse reveals the top television programs consumed via streaming platforms in Switzerland. The report provides insights into viewing habits and the popularity of on-demand content across different demographics....more
Mediapulse Press Release • August 16, 2023
Mediapulse published its TV data for the first half of 2023, analyzing television consumption trends in Switzerland. The report covers aspects like daily viewing duration, market shares of TV stations, and the most-watched broadcasts, offering a comprehensive overview of the Swiss TV landscape....more
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