What Does Mediapulse Do?

Total employees12
HeadquartersZurich
Founded1995

Mediapulse is a prominent research organization primarily focused on media usage in Switzerland. It provides independent, scientifically robust data on television, radio, and online media consumption. This data serves as a crucial currency for the Swiss media and advertising market, enabling broadcasters, advertisers, and agencies to make informed decisions about programming, content strategy, and media planning. Mediapulse is known for its comprehensive studies, methodological rigor, and its role in ensuring transparency and comparability in media audience measurement.

Where Is Mediapulse's Headquarters?

HQ Function

The Zurich headquarters serves as the central operational hub for all research activities, data analysis, methodology development, client services, and corporate administration.

Notable Features:

The office likely features modern facilities equipped for data processing and analysis, collaborative workspaces for its research teams, and secure data management infrastructure.

Work Culture:

The work culture at Mediapulse's HQ is characterized by a strong emphasis on accuracy, neutrality, innovation in research methods, and collaboration with industry stakeholders. Employees are typically highly skilled in data science, statistics, and media research.

HQ Significance:

Being located in Zurich provides Mediapulse with proximity to key media companies, advertising agencies, and academic institutions, fostering collaboration and relevance in its research. It also underscores its role as a national competence center for media research.

Values Reflected in HQ: The headquarters' operations reflect values of precision, independence, transparency, and scientific integrity, crucial for its role as a trusted source of media data.

Location:

Mediapulse primarily focuses its operations and research on the Swiss media market. While its methodologies and findings are often benchmarked against international standards and may be of interest to global media researchers, its direct operational presence is concentrated within Switzerland. They collaborate with international bodies and research organizations to stay abreast of global trends and best practices in media measurement.

Street Address:

Bachmattstrasse 53

City:

Zurich

State/Province:

Zurich

Country:

Switzerland

Where Else Does Mediapulse Operate Around the World?

Lausanne, Vaud/Switzerland

Address: Avenue de Rhodanie 40A, 1007 Lausanne

To provide localized support, manage regional research panels, and engage with media stakeholders in Romandie, ensuring the national media studies accurately reflect the diverse Swiss media landscape.

Buying Intent Signals for Mediapulse

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Notable news
Hiring actively
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading Mediapulse? Meet the Executive Team

As of April 2025, Mediapulse' leadership includes:

Tanja Boga - CEO
Mirko Paschke - Head of Research & Development
Harald Amschler - Head of Radio & Online
Christof Kaufmann - Head of Television
Simone Hug - Head of Marketing & Communication

Who's Investing in Mediapulse?

Mediapulse has been backed by several prominent investors over the years, including:

Mediapulse AG is an independent research organization. It is primarily financed by the collection of radio and television license fees in Switzerland and through revenue generated from its research services. It's not investor-backed in the traditional venture capital sense but operates under the mandate of industry stakeholders and public interest.

What Leadership Changes Has Mediapulse Seen Recently?

Hire0
Exits0

Based on publicly available information, Mediapulse AG's executive team has remained relatively stable over the past 12 months, with no major high-profile hires or departures announced. Focus appears to be on continuity and ongoing development of research methodologies.

What Technology (Tech Stack) Is Used byMediapulse?

Discover the tools Mediapulse uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mediapulse Email Formats and Examples

Mediapulse AG commonly uses the email format [first].[last]@mediapulse.ch for its employees. This is a standard professional format for Swiss and European companies.

[first].[last]@mediapulse.ch

Format

tanja.boga@mediapulse.ch

Example

90%

Success rate

What's the Latest News About Mediapulse?

Mediapulse Press ReleaseFebruary 7, 2024

Mediapulse News: Online PC 2023: The most used web services and apps in Switzerland

Mediapulse released its Online PC 2023 report, detailing the most frequently used websites and applications by the Swiss population. The findings highlight continued dominance by global tech platforms alongside strong engagement with national news and service providers....more

Mediapulse Press ReleaseNovember 22, 2023

Mediapulse News: Mediapulse Streaming Data Q3/2023: The most streamed TV shows in Switzerland

The Q3 2023 streaming data from Mediapulse reveals the top television programs consumed via streaming platforms in Switzerland. The report provides insights into viewing habits and the popularity of on-demand content across different demographics....more

Mediapulse Press ReleaseAugust 16, 2023

Mediapulse News: Mediapulse TV Data First Half of 2023

Mediapulse published its TV data for the first half of 2023, analyzing television consumption trends in Switzerland. The report covers aspects like daily viewing duration, market shares of TV stations, and the most-watched broadcasts, offering a comprehensive overview of the Swiss TV landscape....more

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