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Mediagenix's Overview

Total employees368
HeadquartersGroot-Bijgaarden
Founded1992

MediaGenix is a global leader in providing advanced software solutions for the media and entertainment industry. Their flagship platform, WHATS'ON, empowers broadcasters, content owners, and platform operators to efficiently manage their entire content lifecycle, from acquisition and planning to scheduling, rights management, and multi-platform distribution. MediaGenix helps media companies streamline workflows, optimize content value, and adapt to the complexities of the modern media landscape, enabling them to engage audiences effectively across linear and non-linear channels.

Where is Mediagenix's Headquarters?

HQ Function

Serves as the global nerve center for MediaGenix, housing core functions like research & development, product management, global sales leadership, marketing, finance, and corporate administration.

Notable Features:

Modern office building designed to facilitate collaboration and innovation, likely featuring open-plan workspaces, state-of-the-art meeting and demo rooms, and employee amenities.

Work Culture:

Characterized by innovation, collaboration, and a customer-centric approach. Employees are typically highly skilled professionals passionate about media technology, working in a dynamic, international environment.

HQ Significance:

The headquarters is pivotal for strategic decision-making, driving the development of the WHATS'ON platform, and coordinating global operations and customer support.

Values Reflected in HQ: The headquarters likely embodies MediaGenix's values of innovation, excellence, customer partnership, and global teamwork.

Location:

MediaGenix supports a wide range of global functions from its strategically located offices. Core product development and R&D are centered in Belgium and North Macedonia. Sales, presales, project management, and customer support are delivered globally, with regional hubs in Europe, the Americas, and Asia-Pacific ensuring localized service and market understanding. Their solutions are implemented by media companies in over 100 countries.

Street Address:

Alfons Gossetlaan 54

City:

Groot-Bijgaarden

State/Province:

Flemish Brabant

Country:

Belgium

Mediagenix's Global Presence

Singapore, Singapore

Address: MediaGenix Asia Pte Ltd, 152 Beach Road, #16-06 Gateway East, Singapore 189721

To serve and expand MediaGenix's presence in the diverse and rapidly growing Asia-Pacific media and entertainment market.

Fort Lauderdale, Florida, USA

Address: MediaGenix Inc., 100 SE 3rd Avenue, Suite 1000, Fort Lauderdale, FL 33394, USA

To provide localized expertise and support for the significant media markets in the Americas, strengthening client relationships.

Bangkok, Thailand

Address: 3 Rajanakarn Building, 15th Floor, South Sathorn Road, Yannawa, Sathorn, Bangkok 10120, Thailand

To offer a dedicated local presence and specialized support for the media industry in Thailand and the broader Southeast Asian region.

Skopje, North Macedonia

Address: Business Center Soravia, 1st floor, Blvd. Sv. Kiril i Metodij br.52b, 1000 Skopje, North Macedonia

To leverage skilled technical talent for software development and enhance global customer support capabilities, contributing to product innovation.

Buying Intent Signals for Mediagenix

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Mediagenix

As of April 2025, Mediagenix' leadership includes:

Fabrice Maquignon - Chief Executive Officer (CEO)
Ivan Adriaenssens - Chief Technology Officer (CTO)
Tom Donoghue - Chief Commercial Officer (CCO)
Françoise Semin - Chief Financial Officer (CFO)
Dirk Vanermen - Chief Operating Officer (COO)

Investors of Mediagenix

Mediagenix has been backed by several prominent investors over the years, including:

Sofindev
Buysse & Partners
Management

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

MediaGenix strengthened its commercial leadership with the appointment of Tom Donoghue as CCO in early 2023. The executive team has otherwise maintained stability, with no other major C-level departures publicly announced in the immediate past 12-18 months.

New Appointments:

Tom Donoghue, Tom Donoghue appointed as new Chief Commercial Officer to spearhead global commercial strategy and sales expansion.

Technology (Tech Stack) used by Mediagenix

Discover the tools Mediagenix uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mediagenix Email Formats and Examples

MediaGenix typically uses a standard professional email format, most commonly combining the employee's first name and last name with their domain mediagenix.tv.

firstname.lastname@mediagenix.tv

Format

john.doe@mediagenix.tv

Example

90%

Success rate

News and media

MediaGenix WebsiteOctober 4, 2023

MediaGenix and Operative Form Strategic Alliance to Accelerate Cross-Platform Ad Sales

MediaGenix and Operative announced a strategic alliance to provide an integrated solution combining MediaGenix’s WHATS’ON content and scheduling capabilities with Operative’s AOS ad management platform, aiming to streamline cross-platform ad sales and campaign management for media companies....more

IABMMay 24, 2023

MBC GROUP selects MediaGenix WHATS’ON to streamline content supply chain

MBC GROUP, the largest media company in the Middle East and North Africa, has chosen MediaGenix's WHATS’ON platform to manage and optimize its content supply chain operations across its diverse portfolio of channels and services....more

MediaGenix WebsiteFebruary 7, 2023

MediaGenix Appoints Tom Donoghue as Chief Commercial Officer

MediaGenix announced the appointment of Tom Donoghue as its new Chief Commercial Officer (CCO). Donoghue brings extensive experience in the media technology sector to lead MediaGenix's global commercial strategy and sales teams....more

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