What Does MediaAlpha Do?

Total employees139
HeadquartersLos Angeles
Founded2011

MediaAlpha (NYSE: MAX) is a customer acquisition technology company that operates programmatic advertising platforms, enabling brands to efficiently acquire customers on a pay-per-click or cost-per-lead basis. They specialize in high-intent verticals such as property & casualty insurance, health & life insurance, travel, education, and personal finance. MediaAlpha's technology facilitates transparent, real-time bidding for online advertising inventory, connecting advertisers with consumers actively shopping for these products and services. Their platform aims to provide superior returns for advertisers and high-value monetization for publishers, driving growth in competitive online markets.

Where Is MediaAlpha's Headquarters?

HQ Function

The Los Angeles headquarters serves as the central command for MediaAlpha's executive leadership, corporate strategy, global operations, engineering leadership, product management, finance, and legal departments.

Notable Features:

Located in a modern high-rise office building within the Los Angeles financial district, offering employees access to urban amenities and fostering a dynamic work environment. Specific internal architectural highlights are not widely publicized but are designed to support collaboration and innovation.

Work Culture:

MediaAlpha promotes a data-driven, innovative, and collaborative work culture. Employees often describe it as fast-paced with significant opportunities for professional growth and impact within the ad-tech industry. The company emphasizes transparency and results.

HQ Significance:

The Los Angeles HQ anchors MediaAlpha in a key U.S. technology and media ecosystem, facilitating talent acquisition from a rich pool, fostering industry partnerships, and maintaining proximity to key stakeholders and financial markets.

Values Reflected in HQ: The choice of a prime downtown Los Angeles location reflects MediaAlpha's ambition, professionalism, and commitment to being a leader in the ad-tech industry. It underscores a culture of innovation and a drive for high performance.

Location:

While MediaAlpha's physical offices are concentrated in the United States (Los Angeles, Redmond, Tampa), its proprietary technology platform and services cater to a global digital advertising marketplace. The company primarily serves clients and publishers operating in North America but its technology is designed to support campaigns across various geographies where its advertisers target consumers. Its programmatic platforms facilitate transactions globally, driven by client demand, though its direct operational footprint is U.S.-based.

Street Address:

700 S. Flower Street, Suite 640

City:

Los Angeles

State/Province:

CA

Country:

USA

Where Else Does MediaAlpha Operate Around the World?

Redmond, Washington, USA

Address: Redmond, WA area. Specific street address not publicly detailed by the company.

Focuses on research and development, platform engineering, data analytics, and innovation in advertising technology to support MediaAlpha's core services and competitive edge.

Tampa, Florida, USA

Address: Tampa, FL area. Specific street address not publicly detailed by the company.

Drives client acquisition, account management for key verticals, and operational support, contributing to MediaAlpha's market presence and customer success in the region.

Buying Intent Signals for MediaAlpha

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading MediaAlpha? Meet the Executive Team

As of April 2025, MediaAlpha' leadership includes:

Steve Yi - Co-Founder & Chief Executive Officer
Eugene Nonko - Co-Founder & Chief Technology Officer
Tigran Sinanyan - Chief Financial Officer
Amy Yeh - Chief Operating Officer
Robert Perine - Chief Analytics Officer
Keith Cramer - Chief Product Officer
Jeff Sweet - General Counsel and Corporate Secretary

Who's Investing in MediaAlpha?

MediaAlpha has been backed by several prominent investors over the years, including:

Insignia Capital Group (Past major private equity sponsor)
The Vanguard Group (Significant institutional investor)
BlackRock Inc. (Significant institutional investor)
Renaissance Technologies LLC (Significant institutional investor)
Various other institutional and mutual fund holders (as a publicly traded company on NYSE: MAX)

What Leadership Changes Has MediaAlpha Seen Recently?

Hire1
Exits1

Over the past year, MediaAlpha experienced a key leadership transition in its finance department, with the planned retirement of its long-serving CFO and the internal promotion of his successor.

Departures

Serge Toporovsky, Serge Toporovsky retired as Chief Financial Officer after a significant period of service to MediaAlpha.

New Appointments:

Tigran Sinanyan, Tigran Sinanyan, formerly SVP of Finance, was promoted and appointed as Chief Financial Officer.

What Technology (Tech Stack) Is Used byMediaAlpha?

Discover the tools MediaAlpha uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MediaAlpha Email Formats and Examples

MediaAlpha commonly uses standard corporate email address formats. The most prevalent pattern appears to be [first].[last]@mediaalpha.com. Knowing this format can be useful for legitimate professional communications with company representatives.

[first].[last]@mediaalpha.com (e.g., jane.doe@mediaalpha.com)

Format

steve.yi@mediaalpha.com

Example

90%

Success rate

What's the Latest News About MediaAlpha?

MediaAlpha Investor RelationsMay 7, 2024

MediaAlpha Reports First Quarter 2024 Financial Results

MediaAlpha announced its financial results for the first quarter ended March 31, 2024, reporting revenue of $100.0 million. The company highlighted continued strength in its P&C insurance vertical and discussed performance across its other key sectors....more

GlobeNewswireFebruary 27, 2024

MediaAlpha Announces CFO Transition Plan

MediaAlpha announced that Serge Toporovsky, Chief Financial Officer, intended to retire in 2024. Tigran Sinanyan, then SVP of Finance, was named as Toporovsky's successor, effective May 1, 2024, ensuring a smooth transition....more

MediaAlpha Blog / Los Angeles Daily NewsDecember 7, 2023

MediaAlpha Honored as a 2023 Top Workplace by the Los Angeles Daily News

MediaAlpha was recognized as one of the Top Workplaces in the Los Angeles area by the Los Angeles Daily News for 2023. This award was based on anonymous employee feedback measuring various aspects of workplace culture, including leadership, company values, and benefits....more

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