HQ Function

Serves as the corporate headquarters, primary research lab, and administrative hub for Media Science International's global operations, housing leadership, core research teams, and advanced lab facilities.

Notable Features:

Features state-of-the-art lab facilities equipped for biometric and neuromarketing research, including eye-tracking systems, EEG (electroencephalography), GSR (galvanic skin response) sensors, and facial coding analysis tools. Also includes focus group rooms and usability testing environments.

Work Culture:

The Austin headquarters fosters a collaborative, innovative, and data-driven work environment. Employees are typically engaged in cutting-edge research, emphasizing scientific rigor and delivering actionable insights for clients in the dynamic media and advertising industries.

HQ Significance:

The Austin HQ is central to MediaScience's reputation for pioneering research methodologies. Its advanced facilities enable the company to conduct sophisticated studies that form the backbone of their service offerings and industry contributions.

Values Reflected in HQ: The headquarters' investment in advanced research technology and a professional, modern workspace reflects MediaScience's core values of innovation, scientific excellence, integrity, and a client-centric approach to understanding media impact.

Location:

While Media Science International's primary lab facilities are strategically located in key US markets (Austin, Chicago, New York), their research capabilities and client base extend globally. They conduct studies in multiple countries through a network of international partners and remote testing solutions, allowing them to analyze consumer responses in diverse cultural contexts. Their insights on media consumption, ad effectiveness, and platform engagement are leveraged by international corporations and have implications for global media strategies.

Street Address:

1705 S. Capital of Texas Hwy, Suite 200

City:

Austin

State/Province:

TX

Country:

USA