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Measured
What Does Measured Do?
Measured Inc. is a marketing intelligence company that empowers brands to make smarter media investment decisions by providing transparent, actionable incrementality measurement. Their platform helps advertisers understand the true causal impact of their marketing channels and campaigns, moving beyond traditional attribution to reveal which efforts are genuinely driving business growth. By conducting continuous, in-market experiments, Measured enables companies to optimize their media mix, improve ROI, and confidently scale their marketing programs.
Where Is Measured's Headquarters?
HQ Function
The headquarters serves as the central hub for executive leadership, product development, engineering, sales, marketing, and corporate operations.
Notable Features:
Located in a modern office building in the vibrant downtown Santa Monica area, offering proximity to other tech companies and amenities. The office likely features contemporary design fostering collaboration and natural light, typical of Class A office space in the area.
Work Culture:
Measured Inc. cultivates an innovative and data-centric work culture at its Santa Monica HQ. Employees experience a collaborative environment focused on solving complex media measurement challenges, with an emphasis on continuous learning and client impact. The atmosphere is often described as fast-paced yet supportive, encouraging intellectual curiosity and teamwork.
HQ Significance:
The Santa Monica headquarters places Measured Inc. at the heart of Southern California's 'Silicon Beach,' providing access to a rich talent pool, industry partnerships, and a dynamic tech ecosystem crucial for a company at the forefront of marketing analytics.
Values Reflected in HQ: The choice of a prime location in a tech hub reflects Measured's commitment to innovation, talent acquisition, and industry leadership. The office environment likely emphasizes transparency and collaboration, values core to their product and client relationships.
Location:
Measured Inc. supports a global client base with its advanced media incrementality measurement solutions. While headquartered in Santa Monica, CA, the company has strategically established offices in key U.S. markets like Boston and New York, and an international technology and operations hub in Bengaluru, India. This distributed team structure allows Measured to effectively serve diverse clients across various industries and geographies, providing localized expertise while leveraging global talent for cutting-edge technology development and comprehensive operational support.
Street Address:
225 Santa Monica Blvd, Floor 10
City:
Santa Monica
State/Province:
CA
Country:
USA
Where Else Does Measured Operate Around the World?
Boston, MA, USA
Address: Specific address not publicly listed; operates within the Boston metropolitan area.
Serving the diverse industries on the U.S. East Coast, including retail, e-commerce, and technology, providing localized support and market insights.
New York, NY, USA
Address: Specific address not publicly listed; operates within the New York City metropolitan area.
Strategic hub for engaging with key decision-makers in the advertising, media, and financial sectors, and tapping into the East Coast talent pool for specialized roles.
Bengaluru, India
Address: Specific address not publicly listed; operates within Bengaluru (Bangalore).
Leveraging India's strong tech talent pool for innovation in product development, data analysis, and providing round-the-clock operational support to a global client base.
Buying Intent Signals for Measured
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Measured? Meet the Executive Team
As of April 2025, Measured' leadership includes:
Who's Investing in Measured?
Measured has been backed by several prominent investors over the years, including:
What Leadership Changes Has Measured Seen Recently?
In the past 12 months, Measured Inc. has focused on strengthening its leadership team, notably with the strategic appointment of a new Chief Revenue Officer to spearhead growth and market expansion. No major executive departures have been publicly announced during this period.
New Appointments:
What Technology (Tech Stack) Is Used byMeasured?
Discover the tools Measured uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Measured Email Formats and Examples
Measured Inc. primarily utilizes the [first].[last]@measured.com email format. This is a common and professional structure for corporate communications, making it relatively easy to predict email addresses for company personnel.
[first].[last]@measured.com
Format
trevor.testwuide@measured.com
Example
90%
Success rate
What's the Latest News About Measured?
Measured.com / AdExchanger • April 9, 2024
Measured Inc. Wins 'Best Measurement or Analytics Capability' in 2024 AdExchanger Awards
Measured Inc. announced it was honored with the 'Best Measurement or Analytics Capability' award at the 2024 AdExchanger Awards. This recognition highlights Measured's leadership and innovation in providing impactful marketing analytics solutions to brands....more
Measured.com / Forrester Research • August 2, 2023
Measured Inc. Named a Leader in Marketing Measurement and Optimization by Independent Research Firm
Measured Inc. was recognized as a Leader in The Forrester Waveâ„¢: Marketing Measurement And Optimization, Q3 2023 report. The report acknowledged Measured's strong performance in current offering and strategy, solidifying its position in the MMO landscape....more
Measured.com / PR Newswire • May 16, 2023
Measured Inc. Launches Incrementality Index Report Analyzing $4 Billion in Advertising Spend
Measured Inc. released its inaugural Incrementality Index, a comprehensive report offering industry benchmarks and insights from the analysis of over $4 billion in advertising spend. The index aims to help marketers understand media incrementality and optimize their strategies....more
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