Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Measurand is a leading innovator in the development and manufacturing of advanced geotechnical and structural monitoring instrumentation. Their flagship product, ShapeArray™, provides unparalleled 3D deformation monitoring, widely used in critical applications such as mining (tailings dams, pit walls), civil infrastructure (bridges, tunnels, embankments), and environmental monitoring (landslides, ground settlement). Acquired by RST Instruments and now a key brand within the Terra Insights platform, Measurand continues its commitment to providing high-quality, reliable data to help clients manage risk, optimize designs, and ensure safety in complex projects worldwide. Their technology is known for its ease of installation, durability, and the precision of data it delivers.
Primary hub for research and development, manufacturing of its ShapeArray™ products, global sales coordination, and corporate operations.
State-of-the-art facility designed for precision manufacturing of sensitive geotechnical instruments and fostering collaborative R&D efforts. Includes specialized calibration and testing labs.
Emphasizes innovation, engineering excellence, and a problem-solving mindset. A collaborative environment focused on delivering high-quality, reliable monitoring solutions for critical infrastructure and environmental safety. Strong focus on technical expertise and customer support.
The Fredericton HQ is the birthplace and continued center of innovation for Measurand's core ShapeArray™ technology, driving advancements in geotechnical monitoring globally. It serves as the primary production site ensuring quality control.
Measurand supports its global clientele through its headquarters in Canada, a dedicated UK office, and an extensive worldwide network of qualified distributors and partners. Their ShapeArray™ technology and other monitoring solutions are implemented in projects across all continents, serving diverse industries such as mining, civil engineering, transportation, and environmental management. Global functions include sales, technical support, training, and project consultancy, ensuring customers worldwide receive expert assistance and robust monitoring solutions.
2111 Hanwell Road
Fredericton
New Brunswick
Canada
Address: Measurand UK Ltd, Innovation Centre, 1 Evolution Park, Haslingden Road, Blackburn, Lancashire, BB1 2FD
To strengthen Measurand's presence and enhance service delivery in Europe, addressing the specific needs and growing demand for advanced geotechnical monitoring solutions in the region.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Measurand' leadership includes:
Measurand has been backed by several prominent investors over the years, including:
Following Measurand's acquisition and integration into the Terra Insights platform (a Vance Street Capital II L.P. portfolio company) in previous years, the leadership structure has been largely stable and aligned with the broader group. No major, publicly announced executive hires or exits specific to Measurand's top-tier leadership have been prominent in the immediate past 12 months, indicating a period of continued operational focus and integration. Leadership continuity is maintained through key Terra Insights executives and long-standing Measurand technical, sales, and operational leaders.
Discover the tools Measurand uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Measurand's email formats generally adhere to common corporate structures. The most prevalent format identified is the first initial followed by the last name.
{firstInitial}{last}@measurand.com
Format
jdoe@measurand.com
Example
85%
Success rate
Terra Insights • October 10, 2023
Terra Insights, the parent platform of Measurand, announced a collaboration with Trimble to integrate Trimble® 4D Control™ real-time monitoring software with Terra Insights’ cloud-based platform. This integration will allow data from Measurand’s ShapeArray and other Terra Insights sensors to be seamlessly incorporated into Trimble's T4D software, enhancing monitoring capabilities for joint customers in civil, mining, and other industries....more
Measurand Website • March 29, 2023
Measurand launched SAAScan, a new data logging solution for its ShapeArray instruments. SAAScan is designed to simplify field installations, improve data reliability, and provide faster access to critical deformation data for geotechnical monitoring projects, further enhancing the utility of the ShapeArray system....more
Terra Insights • September 7, 2023
Terra Insights, including its brand Measurand, announced its participation in several key industry events in Fall 2023, such as the SEG International Exposition and a Tailings and Mine Waste Conference. These events serve as platforms to demonstrate their end-to-end monitoring solutions, including Measurand's ShapeArray technology, to a global audience of industry professionals....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Measurand, are just a search away.