MCM WORLDWIDE
MCM WORLDWIDE's Overview
MCM Worldwide (Modern Creation München) is a luxury fashion brand with German roots, founded in 1976 in Munich. It is renowned for its high-quality leather goods, apparel, footwear, and accessories, easily recognizable by its signature Visetos monogram pattern. MCM blends classic craftsmanship with a contemporary, rebellious, and aspirational lifestyle aesthetic, catering to a global audience of modern nomads and digital natives. The brand emphasizes freedom, individuality, and a jet-set culture.
Where is MCM WORLDWIDE's Headquarters?
HQ Function
Manages global operations, brand strategy, design direction, marketing, and international market development for the luxury fashion house.
Notable Features:
Likely housed in a modern, sophisticated office space that reflects the brand's luxury status, located in a prestigious business district of Zurich.
Work Culture:
A dynamic, international, and creative environment focused on innovation, quality, and brand excellence, reflecting both Swiss precision and the fast-paced nature of the global fashion industry.
HQ Significance:
Zurich's central European location, strong economy, and reputation as a hub for international business and luxury brands make it an ideal base for MCM's global ambitions and operations.
Values Reflected in HQ: The Zurich headquarters reflects MCM's commitment to quality, global reach, sophisticated brand management, and operational excellence.
Location:
MCM Worldwide operates globally, with functions spanning design and product development, sourcing and manufacturing oversight, multi-channel marketing and communications, extensive retail operations via directly-owned flagship stores and boutiques, a robust e-commerce platform, and wholesale partnerships. These functions support key markets across the Americas, Europe, Asia-Pacific, and the Middle East, ensuring a cohesive brand experience worldwide.
Street Address:
Münsterhof 13
City:
Zurich
State/Province:
Zurich
Country:
Switzerland
MCM WORLDWIDE's Global Presence
Seoul, South Korea
Address: Sungjoo Group Building, 14 Dosan-daero 13-gil, Gangnam-gu, Seoul
Drives brand visibility and growth across the significant East Asian luxury sector, leveraging Sungjoo Group's extensive regional expertise and market influence.
New York, NY, USA
Address: MCM Americas LLC, 681 5th Ave, New York, NY 10022, USA
Manages and expands MCM's brand footprint, retail presence, and customer engagement throughout the United States and Canada.
Munich, Germany
Address: Flagship store and office presence often cited, specific corporate office address may vary. Example: Brienner Str. 1, 80333 München, Germany (Flagship Store)
Upholds the brand's German heritage, supports European retail and marketing efforts, and connects with its historical roots.
Buying Intent Signals for MCM WORLDWIDE
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Executive Team of MCM WORLDWIDE
As of April 2025, MCM WORLDWIDE' leadership includes:
Investors of MCM WORLDWIDE
MCM WORLDWIDE has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
MCM Worldwide has made significant leadership appointments over the past year to enhance its creative direction and global operations. This includes a new President for MCM Global AG and a duo of Global Creative Leads, alongside the departure of its previous creative head.
Departures
New Appointments:
Technology (Tech Stack) used by MCM WORLDWIDE
Discover the tools MCM WORLDWIDE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
MCM WORLDWIDE Email Formats and Examples
MCM Worldwide typically uses standard corporate email formats for its employees. The most common patterns combine an employee's first name and last name, or initials, with the mcmworldwide.com domain.
Common formats include [first_initial][last]@mcmworldwide.com (e.g., jdoe@mcmworldwide.com) or [first].[last]@mcmworldwide.com (e.g., jane.doe@mcmworldwide.com).
Format
jdoe@mcmworldwide.com
Example
75%
Success rate
News and media
Hypebeast • January 24, 2024
MCM Worldwide Taps Cindy Crawford for Spring/Summer 2024 Campaign
MCM Worldwide has launched its Spring/Summer 2024 campaign featuring iconic supermodel Cindy Crawford. The campaign aims to connect the brand's rich heritage with its contemporary vision, showcasing classic designs alongside new product offerings....more
Vogue Business • January 10, 2024
MCM Worldwide Appoints Tina Lutz and Katie Chung as New Global Creative Leads
MCM Worldwide announced the appointment of Tina Lutz and Katie Chung as its new global creative leads. They will oversee the creative direction for all product categories, tasked with invigorating the brand's image and engaging a new generation of luxury consumers....more
FashionUnited • May 16, 2023
MCM Worldwide appoints Sabine Brunner as president and brand and commercial officer
MCM Worldwide has appointed Sabine Brunner to the newly created role of president, as well as brand and commercial officer, effective immediately. Brunner reports directly to MCM's owner and chairperson, Sung-Joo Kim, and is responsible for creative, category development, brand marketing, and commercial functions....more
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