What Does Mazda North American Operations Do?

Total employees2043
HeadquartersIrvine
Founded1970

Mazda North American Operations (MNAO), headquartered in Irvine, California, is responsible for the sales, marketing, parts and service, customer support, and research and development for Mazda vehicles in the United States and Mexico. As a key subsidiary of Mazda Motor Corporation, MNAO plays a crucial role in tailoring Mazda's 'Driving Matters' philosophy and its Kodo design language to the North American market. The company focuses on delivering engaging driving experiences, innovative vehicle technology, and premium customer service to its diverse customer base.

Where Is Mazda North American Operations's Headquarters?

HQ Function

Serves as the central hub for all MNAO activities including strategic planning, sales, marketing, after-sales services, research & development insights, and corporate operations for the U.S. and Mexican markets.

Notable Features:

Modern, eco-friendly office building with open-plan workspaces designed to foster collaboration. The facility is LEED Gold certified and includes amenities like an on-site cafe, fitness center, and a product display area.

Work Culture:

Characterized by a passion for driving, innovation, and a customer-centric approach. MNAO promotes a collaborative environment that reflects Mazda's challenger spirit and commitment to 'Jinba Ittai' – the feeling of oneness between car and driver. Emphasis on employee well-being and professional development.

HQ Significance:

The Irvine HQ is pivotal for Mazda's success in North America, enabling direct market response, product localization, and brand building in one of the world's largest automotive markets. It centralizes leadership and strategy for the region.

Values Reflected in HQ: The headquarters' design and functionality reflect Mazda's values of innovation, quality, sustainability (evidenced by LEED certification), design excellence, and a forward-thinking approach to the automotive industry and employee experience.

Location:

Mazda North American Operations (MNAO) is an integral part of Mazda Motor Corporation's global network. While its primary operational focus is the United States and Mexican markets, MNAO actively collaborates with Mazda's global headquarters in Hiroshima, Japan, and other international affiliates. This collaboration involves sharing North American market insights for global product development, participating in joint research and development initiatives, and aligning regional sales and marketing strategies with Mazda's worldwide brand vision. MNAO also plays a role in adapting global manufacturing and supply chain strategies for the North American context, ensuring that Mazda vehicles meet regional demands while upholding universal standards of quality, innovation, and driver engagement.

Street Address:

200 Spectrum Center Drive, Suite 100

City:

Irvine

State/Province:

California

Country:

USA

Where Else Does Mazda North American Operations Operate Around the World?

Mexico City, Mexico

Address: Mario Pani No. 400, Torre Aleph Piso 1, Col. Lomas de Santa Fe, Contadero, C.P. 05348, Ciudad de México

Manages Mazda's brand presence, dealer network development, vehicle importation, and customer engagement strategies tailored for the Mexican automotive market.

Huntsville, Alabama, USA

Address: 1 Mazda Dr, Huntsville, AL 35824 (Mazda Toyota Manufacturing, U.S.A., Inc.)

Serves as a critical manufacturing hub for Mazda in North America, enabling localized production, reducing logistical complexities, and supporting supply chain efficiency for vehicles built for the US and Canadian markets.

Bridgewater, New Jersey, USA

Address: Address specific to Parts Distribution Center or Regional Office (e.g., 120 Kingsbridge Rd, Piscataway, NJ for a PDC)

Provides regional sales, service, and dealer support. The PDC ensures timely availability of genuine Mazda parts to dealerships and repair centers in its designated area.

Fontana, California, USA

Address: Address specific to Western Regional Office or PDC

Supports dealership operations, training, and parts logistics for the Western United States, ensuring operational efficiency and customer satisfaction.

Buying Intent Signals for Mazda North American Operations

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Mazda North American Operations? Meet the Executive Team

As of April 2025, Mazda North American Operations' leadership includes:

Jeffrey (Jeff) Guyton - President and CEO
Ryuichi Umeshita - Executive Vice President and Assistant to the President
Tom Donnelly - Senior Vice President, Retail Operations
Stefan Meisterknecht - Vice President, Finance & Administration and CFO
Mark Peyman - Vice President, Marketing
Tim Manning - Vice President, Customer Experience
Theresa Barrera - Senior Director, Human Resources
Masashi Otsuka - Vice President, R&D, Design and Quality Assurance

Who's Investing in Mazda North American Operations?

Mazda North American Operations has been backed by several prominent investors over the years, including:

Mazda Motor Corporation (Parent Company, TYO: 7261)

What Leadership Changes Has Mazda North American Operations Seen Recently?

Hire4
Exits0

Mazda North American Operations has seen several key appointments and role clarifications in its executive team over the past 12-18 months, reinforcing its leadership across critical functions like marketing, customer experience, R&D, and human resources to drive its strategic objectives in the North American market.

New Appointments:

Mark Peyman, Mark Peyman was appointed Vice President of Marketing for MNAO, tasked with leading brand and product marketing strategies.
Tim Manning, Tim Manning was appointed Vice President of Customer Experience at MNAO, focusing on enhancing all touchpoints of the Mazda customer journey.
Theresa Barrera, Theresa Barrera was appointed Senior Director of Human Resources for MNAO, overseeing talent management and HR operations.
Ryuichi Umeshita, Ryuichi Umeshita was appointed Executive Vice President of MNAO and Assistant to the President, playing a key role in overall strategic direction.

What Technology (Tech Stack) Is Used byMazda North American Operations?

Discover the tools Mazda North American Operations uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mazda North American Operations Email Formats and Examples

Mazda North American Operations likely uses standard corporate email formats for its employees. The most common format is [first_initial][last]@mazdausa.com. Other potential formats could include [first].[last]@mazdausa.com, although the former is more frequently observed.

[first_initial][last]@mazdausa.com

Format

jguyton@mazdausa.com

Example

85%

Success rate

What's the Latest News About Mazda North American Operations?

Mazda USA NewsroomMay 7, 2024

Mazda North American Operations News: Mazda Enhances Ownership Experience with Mazda Connected Services and myMazda App Updates

Mazda North American Operations announced updates to Mazda Connected Services, now complimentary for three years on new vehicles, and enhancements to the MyMazda app, aiming to improve the ownership experience with features like remote engine start, vehicle finder, and digital service scheduling....more

Mazda USA NewsroomApril 2, 2024

Mazda North American Operations News: Mazda Reports March and First Quarter 2024 Sales Results

Mazda North American Operations (MNAO) reported total March sales of 37,390 vehicles, a decrease of 4.0 percent compared to March 2023. First quarter sales totaled 97,482 vehicles; an increase of 7.9 percent compared to the same time last year. CX-50 saw its best-ever March sales....more

Mazda USA NewsroomJanuary 23, 2024

Mazda North American Operations News: 2024 Mazda CX-90 Earns TOP SAFETY PICK+ Award

Mazda North American Operations (MNAO) announced that the 2024 Mazda CX-90 has been awarded the 2023 Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+. This is Mazda's fifth vehicle to earn this distinction for the 2023 model year....more

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