Maybelline
Maybelline's Overview
Maybelline New York, a flagship brand of L'Oréal, is a major American multinational cosmetics, skincare, fragrance, and personal care company. Founded in Chicago in 1915 by T.L. Williams, Maybelline has evolved into a global beauty powerhouse, celebrated for its innovative, accessible, and trend-setting makeup. The brand offers an extensive range of products for eyes, face, and lips, catering to a diverse consumer base in over 120 countries. Maybelline is particularly known for its iconic mascaras, foundations, and lip colors, and lives by its memorable tagline, 'Maybe she's born with it. Maybe it's Maybelline.' The brand emphasizes high-performance formulas, fashion-forward shades, and empowering individuals to express their unique beauty.
Where is Maybelline's Headquarters?
HQ Function
Serves as the central hub for L'Oréal's U.S. operations, encompassing brand management, marketing strategy, sales operations, and corporate functions for Maybelline within the significant North American market.
Notable Features:
Situated in the contemporary Hudson Yards complex, L'Oréal USA's headquarters boasts state-of-the-art facilities, open-plan collaborative workspaces, sustainable design features, and often includes specialized areas like R&I labs, content creation studios, and employee wellness amenities.
Work Culture:
The work culture at L'Oréal, and by extension for teams working on Maybelline, is characterized as dynamic, fast-paced, and innovation-centric. There's a strong emphasis on creativity, diversity, consumer insights, and digital transformation within the beauty sector.
HQ Significance:
The New York City Hudson Yards location places Maybelline (via L'Oréal USA) at the epicenter of fashion, beauty, media, and business, enabling the brand to remain agile and responsive to emerging trends and consumer demands.
Values Reflected in HQ: The modern architecture, focus on sustainability (LEED Gold certified), and collaborative environment of the Hudson Yards office reflect L'Oréal's core values of innovation, responsibility, and fostering a forward-thinking workplace.
Location:
As a premier brand within the L'Oréal conglomerate, Maybelline New York commands an extensive global footprint, with its diverse range of makeup products available in over 120 countries. Maybelline's worldwide operations are supported by L'Oréal's global infrastructure, which includes centralized research and innovation centers, advanced product development facilities, large-scale, agile manufacturing plants, sophisticated global supply chain management, and robust distribution networks. Globally, Maybelline implements comprehensive marketing campaigns, often localized for regional nuances, and actively supports digital transformation through e-commerce platforms, social media engagement, and influencer marketing collaborations to connect with consumers across the globe.
Street Address:
10 Hudson Yards
City:
New York
State/Province:
NY
Country:
USA
Maybelline's Global Presence
Clichy, Île-de-France, France
Address: 41 Rue Martre, 92110 Clichy, France
Functions as the central command for global operations, ensuring brand coherence and spearheading growth initiatives for Maybelline across all international markets.
London, England, United Kingdom
Address: 255 Hammersmith Rd, London W6 8AZ, United Kingdom
Drives Maybelline's brand visibility and sales performance in the strategically important UK and Ireland markets by tailoring global campaigns to resonate with local consumer preferences, beauty trends, and retail landscapes.
Shanghai, China
Address: Park Place Office Tower, 1601 Nanjing West Road, Jing'an District, Shanghai, China (L'Oréal China HQ)
Focuses on expanding Maybelline's market share and brand equity in China and the wider APAC region by understanding unique consumer needs and leveraging digital innovation.
Buying Intent Signals for Maybelline
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Executive Team of Maybelline
As of April 2025, Maybelline' leadership includes:
Investors of Maybelline
Maybelline has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific executive movements directly within Maybelline's brand leadership are not always widely publicized, as changes often occur at the L'Oréal Consumer Products Division level or within regional L'Oréal management. As of early 2024, no major, high-profile changes in Maybelline's global brand presidency have been announced in the past 12 months. Relevant changes would typically be reported by L'Oréal.
Technology (Tech Stack) used by Maybelline
Discover the tools Maybelline uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Maybelline Email Formats and Examples
Since Maybelline is a brand owned by L'Oréal, employees working for Maybelline typically use L'Oréal's corporate email system and formats. The most common email address structures at L'Oréal involve combinations of the employee's first and last names.
firstname.lastname@loreal.com
Format
sophie.martin@loreal.com
Example
78%
Success rate
News and media
Happi Magazine • February 27, 2024
Maybelline New York Appoints Peggy Gou as Newest Global Ambassador
Maybelline New York announced South Korean DJ, producer, and fashion icon Peggy Gou as its newest global ambassador. Gou will be featured in upcoming product and brand campaigns, starting with promotions for Maybelline’s SuperStay Matte Ink Liquid Lipstick franchise....more
L'Oréal Finance • March 4, 2024
L’Oréal Recognized As One of the World’s Most Ethical Companies for the 15th Time
L'Oréal, Maybelline's parent company, has been recognized by Ethisphere as one of the 2024 World’s Most Ethical Companies. This marks the 15th time L'Oréal has received this honor, underscoring its commitment to ethical business practices which extends to all its brands, including Maybelline....more
CosmeticsDesign-Europe • October 10, 2023
Maybelline New York Introduces Virtual Makeup Looks to Microsoft Teams
Maybelline New York, in collaboration with Microsoft, launched a feature allowing Microsoft Teams users to apply virtual makeup looks during video calls. The Maybelline Beauty App in Microsoft Teams offers 12 virtual makeup looks to help users feel more confident and camera-ready....more
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