What Does Maxis Do?

Total employees7467
HeadquartersRedwood City
Founded1995

Maxis is an American video game developer and an Electronic Arts (EA) studio, renowned for creating iconic simulation game franchises such as The Sims and SimCity. Founded in 1987, Maxis has a long history of developing games that encourage creativity, player choice, and emergent storytelling. After its acquisition by EA in 1997, Maxis continued to evolve, primarily focusing on The Sims, which has become one of the best-selling video game series of all time. The studio is dedicated to building immersive and engaging life simulation experiences for a global audience.

Where Is Maxis's Headquarters?

HQ Function

Serves as the main development hub for The Sims franchise, including ongoing development for The Sims 4 and future projects. It leverages EA's global publishing, marketing, and operational infrastructure.

Notable Features:

EA's Redwood Shores campus is known for its modern architecture, extensive employee amenities (including fitness centers, cafes, and outdoor spaces), and its scenic bayside location. The campus is designed to foster collaboration and innovation.

Work Culture:

The work culture at Maxis, within the larger EA environment, emphasizes creativity, collaboration, and a passion for simulation games. Teams are project-focused, working in an agile and dynamic setting to deliver content for a large global player base.

HQ Significance:

This location is strategically important as it houses the core team behind The Sims, one of EA's most valuable and enduring franchises. It signifies Maxis's integration into EA's broader operational and creative ecosystem, benefiting from centralized resources and expertise.

Values Reflected in HQ: The headquarters and Maxis's presence there reflect values such as innovation in game design, commitment to player community, fostering creativity, and leveraging technological advancements for immersive entertainment.

Location:

As an Electronic Arts studio, Maxis's games, particularly The Sims franchise, benefit from EA's extensive global infrastructure. This includes worldwide marketing, localization into numerous languages, multi-platform distribution (digital and physical), and global community management. While core game development is primarily centralized in its US studios, the reach and support for Maxis titles are global, catering to a diverse international player base.

Street Address:

209 Redwood Shores Parkway

City:

Redwood City

State/Province:

CA

Country:

USA

Where Else Does Maxis Operate Around the World?

Austin, Texas, USA

Address: 12525 Network Blvd, Suite 200, Austin, TX 78759, USA (EA Austin Campus)

Supports ongoing development for The Sims franchise, leveraging talent from the Austin tech hub and contributing to various aspects of game production and live services.

Buying Intent Signals for Maxis

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Maxis? Meet the Executive Team

As of April 2025, Maxis' leadership includes:

Catharina Mallet - Vice President & Head of Maxis
Lyndsay Pearson - VP, Franchise Creative Director for The Sims

Who's Investing in Maxis?

Maxis has been backed by several prominent investors over the years, including:

Electronic Arts (EA)

What Leadership Changes Has Maxis Seen Recently?

Hire0
Exits1

In the past 12 months, Maxis experienced a notable departure in its production leadership for The Sims 4. There have been no major external executive hires for Maxis's top leadership roles publicly announced during this period, indicating relative stability in its primary studio and creative heads.

Departures

Phillip Ring, Phillip Ring departed from his role as Executive Producer for The Sims 4 at Maxis/EA after several years leading production on the title.

What Technology (Tech Stack) Is Used byMaxis?

Discover the tools Maxis uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Maxis Email Formats and Examples

As Maxis is an Electronic Arts (EA) studio, employees typically use EA's corporate email domain. Common formats include the first initial followed by the last name, or first name separated by a dot from the last name.

flastname@ea.com or first.lastname@ea.com

Format

jdoe@ea.com or jane.doe@ea.com

Example

80%

Success rate

What's the Latest News About Maxis?

EA.com Official The Sims BlogNovember 2, 2023

Maxis Announces 'The Sims 4 For Rent' Expansion Pack

Maxis officially revealed 'The Sims 4 For Rent' Expansion Pack, introducing property management and multi-family lot gameplay to The Sims 4. The pack, set in the new Southeast Asian-inspired world of Tomarang, was released on December 7, 2023....more

Behind The Sims (Official EA Stream) / SimsCommunity.infoJanuary 30, 2024

Maxis Shares 'Project Rene' Development Insights in Behind The Sims Episode 5

During the 'Behind The Sims' Episode 5 stream, Maxis provided further updates on 'Project Rene,' the codename for the next generation of The Sims. The presentation showcased early gameplay concepts focusing on character customization, building tools, and social interactions, emphasizing player creativity and cross-platform experiences....more

EA.com Official The Sims BlogSeptember 12, 2023

Maxis Discusses Project Rene Lighting, Animation, and Simulation

In a 'Behind The Sims' community update, Maxis shared progress on 'Project Rene', detailing explorations into lighting technology, character animation styles, and the underlying simulation for the next-generation Sims game, highlighting early development focuses....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Maxis, are just a search away.