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Maxis is an American video game developer and an Electronic Arts (EA) studio, renowned for creating iconic simulation game franchises such as The Sims and SimCity. Founded in 1987, Maxis has a long history of developing games that encourage creativity, player choice, and emergent storytelling. After its acquisition by EA in 1997, Maxis continued to evolve, primarily focusing on The Sims, which has become one of the best-selling video game series of all time. The studio is dedicated to building immersive and engaging life simulation experiences for a global audience.
Serves as the main development hub for The Sims franchise, including ongoing development for The Sims 4 and future projects. It leverages EA's global publishing, marketing, and operational infrastructure.
EA's Redwood Shores campus is known for its modern architecture, extensive employee amenities (including fitness centers, cafes, and outdoor spaces), and its scenic bayside location. The campus is designed to foster collaboration and innovation.
The work culture at Maxis, within the larger EA environment, emphasizes creativity, collaboration, and a passion for simulation games. Teams are project-focused, working in an agile and dynamic setting to deliver content for a large global player base.
This location is strategically important as it houses the core team behind The Sims, one of EA's most valuable and enduring franchises. It signifies Maxis's integration into EA's broader operational and creative ecosystem, benefiting from centralized resources and expertise.
As an Electronic Arts studio, Maxis's games, particularly The Sims franchise, benefit from EA's extensive global infrastructure. This includes worldwide marketing, localization into numerous languages, multi-platform distribution (digital and physical), and global community management. While core game development is primarily centralized in its US studios, the reach and support for Maxis titles are global, catering to a diverse international player base.
209 Redwood Shores Parkway
Redwood City
CA
USA
Address: 12525 Network Blvd, Suite 200, Austin, TX 78759, USA (EA Austin Campus)
Supports ongoing development for The Sims franchise, leveraging talent from the Austin tech hub and contributing to various aspects of game production and live services.
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As of April 2025, Maxis' leadership includes:
Maxis has been backed by several prominent investors over the years, including:
In the past 12 months, Maxis experienced a notable departure in its production leadership for The Sims 4. There have been no major external executive hires for Maxis's top leadership roles publicly announced during this period, indicating relative stability in its primary studio and creative heads.
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As Maxis is an Electronic Arts (EA) studio, employees typically use EA's corporate email domain. Common formats include the first initial followed by the last name, or first name separated by a dot from the last name.
flastname@ea.com or first.lastname@ea.com
Format
jdoe@ea.com or jane.doe@ea.com
Example
80%
Success rate
EA.com Official The Sims Blog • November 2, 2023
Maxis officially revealed 'The Sims 4 For Rent' Expansion Pack, introducing property management and multi-family lot gameplay to The Sims 4. The pack, set in the new Southeast Asian-inspired world of Tomarang, was released on December 7, 2023....more
Behind The Sims (Official EA Stream) / SimsCommunity.info • January 30, 2024
During the 'Behind The Sims' Episode 5 stream, Maxis provided further updates on 'Project Rene,' the codename for the next generation of The Sims. The presentation showcased early gameplay concepts focusing on character customization, building tools, and social interactions, emphasizing player creativity and cross-platform experiences....more
EA.com Official The Sims Blog • September 12, 2023
In a 'Behind The Sims' community update, Maxis shared progress on 'Project Rene', detailing explorations into lighting technology, character animation styles, and the underlying simulation for the next-generation Sims game, highlighting early development focuses....more
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