Maximizer
Maximizer 's Overview
Maximizer CRM is a leading provider of customer relationship management (CRM) software designed for small to medium-sized businesses (SMBs) and enterprise teams. Since 1987, Maximizer has been helping organizations streamline sales processes, improve marketing efforts, and enhance customer service. Their solutions are known for flexibility, offering both cloud and on-premise deployment options, and catering to various industries including financial services, manufacturing, and distribution. Maximizer aims to empower businesses to build stronger customer relationships and drive growth through its comprehensive suite of tools, now reinvigorated under the leadership of its original founding group.
Where is Maximizer 's Headquarters?
HQ Function
Serves as the central hub for global operations, product development, strategic planning, marketing, and corporate administration.
Notable Features:
Located within Canada Place, a landmark building known for its distinctive five-sail roof, housing a convention centre, cruise ship terminal, and hotel. Offers a prestigious business address.
Work Culture:
Fosters a collaborative, innovative, and customer-focused environment, typical of a dynamic software company. Emphasis on teamwork and driving customer success through CRM solutions.
HQ Significance:
The Vancouver HQ anchors Maximizer's operations in a major North American tech hub, facilitating access to talent and a thriving business ecosystem. It represents the core of their global strategy and product innovation.
Values Reflected in HQ: The choice of a prominent, globally recognized location like Canada Place reflects Maximizer's ambition, professionalism, and commitment to being a significant and enduring player in the CRM market.
Location:
Maximizer CRM maintains a strong global presence to support its diverse international customer base. Core functions such as sales, customer support, partner management, marketing, and product development are coordinated globally. With dedicated headquarters in North America (Vancouver, Canada) and regional headquarters in EMEA (Bracknell, UK) and APAC (Melbourne, Australia), Maximizer ensures localized service and tailored solutions for clients across various industries worldwide.
Street Address:
Suite 700, 999 Canada Place
City:
Vancouver
State/Province:
BC
Country:
Canada
Maximizer 's Global Presence
Bracknell, Berkshire, United Kingdom
Address: Maxima House, Downmill Road, Bracknell, Berkshire, RG12 1QS
To provide localized expertise, sales, and support for clients and partners throughout EMEA, driving market growth and ensuring high levels of customer satisfaction in the region.
Melbourne, VIC, Australia
Address: Level 27, 101 Collins Street, Melbourne, VIC 3000
To expand Maximizer CRM's footprint in the APAC market, offering direct local support and solutions to businesses in Australia, New Zealand, and surrounding areas.
Buying Intent Signals for Maximizer
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Maximizer
As of April 2025, Maximizer ' leadership includes:
Investors of Maximizer
Maximizer has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its re-acquisition by the original founding group in December 2023, Maximizer CRM has re-established its leadership team. A key appointment was the naming of a new President & CEO in early 2024 to spearhead the company's strategic vision and growth. Other leadership roles were confirmed as part of the transition.
New Appointments:
Technology (Tech Stack) used by Maximizer
Discover the tools Maximizer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Maximizer Email Formats and Examples
Email communications with Maximizer CRM personnel typically follow common corporate email address patterns. The most frequently observed format involves a combination of the employee's first initial and last name.
[first_initial][last]@maximizer.com
Format
jdoe@maximizer.com
Example
70%
Success rate
News and media
PRWeb • January 24, 2024
Maximizer CRM Appoints Iain Black as New President and CEO
Maximizer CRM announced the appointment of Iain Black as its new President and Chief Executive Officer. Black brings a wealth of experience in leadership and technology, poised to drive Maximizer's growth and innovation following its recent acquisition by its founding group....more
Business Wire • December 5, 2023
Maximizer CRM Announces Successful Acquisition by its Original Founding Group
Maximizer CRM today announced its successful acquisition by an investment group led by its original founder, Mark Loveys, and the existing management team. This strategic move marks a new era for the pioneering CRM provider, signalling a renewed focus on innovation and customer-centric solutions....more
Maximizer Blog • July 20, 2023
Maximizer CRM Unveils 2023 Summer Release with New Features and Enhancements
Maximizer CRM announced its 2023 Summer Release, introducing a range of new features and enhancements designed to improve user experience, streamline workflows, and offer deeper integrations. Key updates focused on UI improvements, mobile accessibility, and advanced reporting capabilities....more
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