What Does Mavic Do?

Total employees110
HeadquartersChavanod
Founded1889

Mavic is a French manufacturer of high-performance bicycle components and cycling apparel, with a rich history dating back to 1889. Renowned globally, particularly for its innovative wheel-tyre systems, rims, and neutral technical support at major cycling events, Mavic has consistently pushed the boundaries of cycling technology. From the first aluminum rim to advanced carbon wheelsets and aerodynamic designs, Mavic products are engineered for cyclists seeking performance, reliability, and a competitive edge. The company also offers a range of cycling footwear and apparel.

Where Is Mavic's Headquarters?

HQ Function

Serves as the central hub for research and development, design, engineering, some manufacturing (especially high-end wheels), global marketing, sales strategy, and administrative operations.

Notable Features:

Advanced R&D labs, product testing facilities including wind tunnels (historically or through partnerships), and on-site assembly lines for premium wheelsets. Focus on integrated design and engineering capabilities.

Work Culture:

A culture driven by a deep passion for cycling, innovation, and performance. Emphasis on precision engineering, quality craftsmanship, and a collaborative environment that leverages its French heritage in technical excellence.

HQ Significance:

The Chavanod headquarters represents the heart of Mavic's operations, particularly after its acquisition by Bourrelier Group, symbolizing a renewed focus on its core competencies in cycling innovation and French manufacturing.

Values Reflected in HQ: The headquarters embodies Mavic's commitment to performance, innovation, quality, durability, and its strong connection to the cycling world and French engineering heritage.

Location:

Mavic supports cyclists globally through an extensive network of distributors and retailers in numerous countries across Europe, North America, Asia, and Oceania. Their products are used by professional cycling teams and amateur enthusiasts worldwide. Mavic is also known for its iconic neutral technical support at major international cycling races, providing assistance to all riders regardless of their team or equipment sponsors.

Street Address:

Site de Chavanod, 10 bis route des Gorges du Sierroz

City:

Chavanod

State/Province:

Auvergne-Rhône-Alpes

Country:

France

Where Else Does Mavic Operate Around the World?

Global Sales & Service Network

Address: Distributed globally through authorized dealers and service centers.

To provide product availability, sales support, technical assistance, warranty services, and direct engagement with local cycling communities and sponsored athletes across different regions.

Buying Intent Signals for Mavic

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Mavic? Meet the Executive Team

As of April 2025, Mavic' leadership includes:

Jean-Michel Bourrelier - President (also President of Bourrelier Group)
Michael LYS - Managing Director / Directeur Général

Who's Investing in Mavic?

Mavic has been backed by several prominent investors over the years, including:

Bourrelier Group (Current Owner)

What Leadership Changes Has Mavic Seen Recently?

Hire1
Exits0

Mavic appointed a new Managing Director in late 2023 to lead its operations.

New Appointments:

Michael LYS, Michael LYS appointed as new Managing Director, taking over leadership responsibilities for Mavic.

What Technology (Tech Stack) Is Used byMavic?

Discover the tools Mavic uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mavic Email Formats and Examples

Mavic likely uses common professional email formats for its employees. While specific internal patterns can vary, a typical structure for companies of its nature often involves a combination of the employee's first and last name.

Mavic email format is likely [first_initial].[last_name]@mavic.com or [first_name].[last_name]@mavic.com

Format

m.lys@mavic.com

Example

70%

Success rate

What's the Latest News About Mavic?

BikeRadarJanuary 16, 2024

Mavic news title: Mavic launches new Cosmic Ultimate 45 Disc wheelset

Mavic introduced its new Cosmic Ultimate 45 Disc wheelset, a high-performance, lightweight carbon wheelset designed for all-around road cycling and racing, featuring a 45mm deep rim profile....more

Bike EuropeJuly 21, 2020

Mavic news title: Mavic Sold to French Family-Owned Bourrelier Group

After entering receivership, Mavic SAS was acquired by the French family-owned Bourrelier Group. The new ownership aims to revitalize the historic brand, focusing on its French manufacturing roots and innovation in cycling components....more

Bike EuropeJanuary 9, 2024

Mavic news title: Mavic SAS Appoints New General Manager

Mavic SAS announced the appointment of Michael Lys as its new General Manager, effective from December 2023. Lys brings experience from various management positions to lead the French cycling component manufacturer....more

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