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Mavic is a French manufacturer of high-performance bicycle components and cycling apparel, with a rich history dating back to 1889. Renowned globally, particularly for its innovative wheel-tyre systems, rims, and neutral technical support at major cycling events, Mavic has consistently pushed the boundaries of cycling technology. From the first aluminum rim to advanced carbon wheelsets and aerodynamic designs, Mavic products are engineered for cyclists seeking performance, reliability, and a competitive edge. The company also offers a range of cycling footwear and apparel.
Serves as the central hub for research and development, design, engineering, some manufacturing (especially high-end wheels), global marketing, sales strategy, and administrative operations.
Advanced R&D labs, product testing facilities including wind tunnels (historically or through partnerships), and on-site assembly lines for premium wheelsets. Focus on integrated design and engineering capabilities.
A culture driven by a deep passion for cycling, innovation, and performance. Emphasis on precision engineering, quality craftsmanship, and a collaborative environment that leverages its French heritage in technical excellence.
The Chavanod headquarters represents the heart of Mavic's operations, particularly after its acquisition by Bourrelier Group, symbolizing a renewed focus on its core competencies in cycling innovation and French manufacturing.
Mavic supports cyclists globally through an extensive network of distributors and retailers in numerous countries across Europe, North America, Asia, and Oceania. Their products are used by professional cycling teams and amateur enthusiasts worldwide. Mavic is also known for its iconic neutral technical support at major international cycling races, providing assistance to all riders regardless of their team or equipment sponsors.
Site de Chavanod, 10 bis route des Gorges du Sierroz
Chavanod
Auvergne-Rhône-Alpes
France
Address: Distributed globally through authorized dealers and service centers.
To provide product availability, sales support, technical assistance, warranty services, and direct engagement with local cycling communities and sponsored athletes across different regions.
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As of April 2025, Mavic' leadership includes:
Mavic has been backed by several prominent investors over the years, including:
Mavic appointed a new Managing Director in late 2023 to lead its operations.
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Mavic likely uses common professional email formats for its employees. While specific internal patterns can vary, a typical structure for companies of its nature often involves a combination of the employee's first and last name.
Mavic email format is likely [first_initial].[last_name]@mavic.com or [first_name].[last_name]@mavic.com
Format
m.lys@mavic.com
Example
70%
Success rate
BikeRadar • January 16, 2024
Mavic introduced its new Cosmic Ultimate 45 Disc wheelset, a high-performance, lightweight carbon wheelset designed for all-around road cycling and racing, featuring a 45mm deep rim profile....more
Bike Europe • July 21, 2020
After entering receivership, Mavic SAS was acquired by the French family-owned Bourrelier Group. The new ownership aims to revitalize the historic brand, focusing on its French manufacturing roots and innovation in cycling components....more
Bike Europe • January 9, 2024
Mavic SAS announced the appointment of Michael Lys as its new General Manager, effective from December 2023. Lys brings experience from various management positions to lead the French cycling component manufacturer....more
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