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Maurten's Overview

Total employees122
HeadquartersGothenburg
Founded2015

Maurten is a Swedish sports nutrition company that launched in 2015, revolutionizing athletic performance with its patented hydrogel technology. This technology allows for the smooth digestion and absorption of high concentrations of carbohydrates, minimizing gastrointestinal distress for endurance athletes. Maurten's product range, including drink mixes and gels, is trusted by world-class runners, cyclists, triathletes, and other athletes to optimize their fueling strategies. The company is dedicated to advancing sports nutrition through scientific research and a commitment to clean, effective ingredients.

Where is Maurten's Headquarters?

HQ Function

The headquarters serves as the primary center for research and development, product innovation, global strategy, marketing, sales, and administrative operations.

Notable Features:

The facility is likely equipped with state-of-the-art laboratories for developing and testing their unique hydrogel technology and sports nutrition products. The environment is designed to foster scientific innovation and collaboration.

Work Culture:

Maurten's work culture is deeply rooted in science, innovation, and a passion for athletic performance. It emphasizes precision, research-backed solutions, and collaboration to push the boundaries of sports nutrition.

HQ Significance:

The Gothenburg HQ is crucial as it's the birthplace of Maurten's core technologies and the command center for its global operations, product development, and brand strategy.

Values Reflected in HQ: The headquarters embodies Maurten's commitment to scientific excellence, innovation, quality, and an athlete-first approach in creating high-performance sports fuel.

Location:

Maurten has a significant global presence, with its products used by athletes and sold in numerous countries across Europe, North America, Asia, Australia, and other regions. This is achieved through a robust network of international distributors and direct online sales. While research and core operations are centralized in Sweden, Maurten actively supports and engages with the global endurance sports community.

Street Address:

F O Petersons Gata 30

City:

Gothenburg

State/Province:

Västra Götaland

Country:

Sweden

Maurten's Global Presence

Buying Intent Signals for Maurten

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Maurten

As of April 2025, Maurten' leadership includes:

Olof Sköld - CEO
Herman Reuterswärd - Co-founder & Head of Medical
Tobias Christensson - Co-founder & Creative Director

Investors of Maurten

Maurten has been backed by several prominent investors over the years, including:

Private Individual Investors
Founding Team Capital
Angel Investors (including figures from the sports and business communities)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Maurten, as a privately held company, does not frequently publicize internal executive changes. No major C-level hires or departures have been prominently reported in the mainstream business or sports press in the last 12 months, suggesting stability within the core leadership team.

Technology (Tech Stack) used by Maurten

Discover the tools Maurten uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Maurten Email Formats and Examples

Maurten primarily uses the [first].[last]@maurten.com email format for its employees. This is a common pattern for professional communication.

[first].[last]@maurten.com

Format

olof.skold@maurten.com

Example

90%

Success rate

News and media

Maurten Official BlogFebruary 13, 2024

Maurten Launches Solid C 160 with Caffeine

Maurten expanded its 'Solid' range with the introduction of Solid C 160, a chewable energy food containing 40g of carbs and 100mg of caffeine, designed for athletes seeking both carbohydrates and a caffeine boost during training and competition....more

Runner's WorldOctober 8, 2023

Kelvin Kiptum Smashes Marathon World Record Fueled by Maurten

Kelvin Kiptum set a new men's marathon world record (2:00:35) at the Chicago Marathon. Reports indicated his fueling strategy included Maurten's Drink Mix 320 and GEL 100/GEL 100 Caf 100, highlighting the brand's role in top-tier athletic achievements....more

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