Maurten is a Swedish sports nutrition company that launched in 2015, revolutionizing athletic performance with its patented hydrogel technology. This technology allows for the smooth digestion and absorption of high concentrations of carbohydrates, minimizing gastrointestinal distress for endurance athletes. Maurten's product range, including drink mixes and gels, is trusted by world-class runners, cyclists, triathletes, and other athletes to optimize their fueling strategies. The company is dedicated to advancing sports nutrition through scientific research and a commitment to clean, effective ingredients.
The headquarters serves as the primary center for research and development, product innovation, global strategy, marketing, sales, and administrative operations.
The facility is likely equipped with state-of-the-art laboratories for developing and testing their unique hydrogel technology and sports nutrition products. The environment is designed to foster scientific innovation and collaboration.
Maurten's work culture is deeply rooted in science, innovation, and a passion for athletic performance. It emphasizes precision, research-backed solutions, and collaboration to push the boundaries of sports nutrition.
The Gothenburg HQ is crucial as it's the birthplace of Maurten's core technologies and the command center for its global operations, product development, and brand strategy.
Maurten has a significant global presence, with its products used by athletes and sold in numerous countries across Europe, North America, Asia, Australia, and other regions. This is achieved through a robust network of international distributors and direct online sales. While research and core operations are centralized in Sweden, Maurten actively supports and engages with the global endurance sports community.
F O Petersons Gata 30
Gothenburg
Västra Götaland
Sweden
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As of April 2025, Maurten' leadership includes:
Maurten has been backed by several prominent investors over the years, including:
Maurten, as a privately held company, does not frequently publicize internal executive changes. No major C-level hires or departures have been prominently reported in the mainstream business or sports press in the last 12 months, suggesting stability within the core leadership team.
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Maurten primarily uses the [first].[last]@maurten.com email format for its employees. This is a common pattern for professional communication.
[first].[last]@maurten.com
Format
olof.skold@maurten.com
Example
90%
Success rate
Maurten Official Blog • February 13, 2024
Maurten expanded its 'Solid' range with the introduction of Solid C 160, a chewable energy food containing 40g of carbs and 100mg of caffeine, designed for athletes seeking both carbohydrates and a caffeine boost during training and competition....more
Runner's World • October 8, 2023
Kelvin Kiptum set a new men's marathon world record (2:00:35) at the Chicago Marathon. Reports indicated his fueling strategy included Maurten's Drink Mix 320 and GEL 100/GEL 100 Caf 100, highlighting the brand's role in top-tier athletic achievements....more
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