What Does Matomo Do?

Total employees49
HeadquartersWellington
Founded2007

Matomo (formerly Piwik) is a powerful, open-source web analytics platform that provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more. Matomo's mission is to provide a leading open alternative to Google Analytics, empowering users with 100% data ownership, privacy compliance (GDPR, CCPA, HIPAA), and the ability to make data-driven decisions without sacrificing user privacy. It can be self-hosted or used via a cloud service offered by InnoCraft, the company founded by Matomo's creator.

Where Is Matomo's Headquarters?

HQ Function

Serves as the registered office and central coordination point for InnoCraft Ltd., which drives the development, support, and professional services for Matomo. Functions include strategic planning, core software development oversight, global operations management, and marketing.

Notable Features:

As the company behind a leading open-source project, the 'headquarters' operates more as a central administrative and strategic hub rather than a large physical campus. Emphasis is on digital infrastructure and global collaboration tools.

Work Culture:

The work culture at InnoCraft, and within the broader Matomo community, is characterized by a passion for open-source, data privacy, innovation, and collaboration. There's a strong emphasis on remote work and global contribution, fostering a flexible and results-oriented environment.

HQ Significance:

The New Zealand headquarters signifies Matomo's origins and the base of InnoCraft, the company ensuring its sustainable development and professional offering. It anchors the project's commitment to providing a privacy-centric analytics solution globally.

Values Reflected in HQ: The operational model reflects values of transparency (open-source), global community, agility, and a strong commitment to data ethics and privacy, rather than being tied to a specific grand physical edifice.

Location:

Matomo supports a global user base across 190+ countries and is translated into over 50 languages. While InnoCraft, the company behind Matomo, has key operational bases in New Zealand and Poland, its reach is worldwide through its open-source software, cloud services (Matomo Cloud), extensive documentation, community support forums, and a network of official Matomo partners providing specialized services in various regions. This global presence ensures users worldwide can access and benefit from privacy-respecting analytics.

Street Address:

7 Waterloo Quay, Pipitea

City:

Wellington

State/Province:

Wellington

Country:

New Zealand

Where Else Does Matomo Operate Around the World?

Warsaw, Mazowieckie, Poland

Address: Rondo Ignacego Daszyńskiego 2B, 00-843 Warszawa (InnoCraft Sp. z o.o.)

To provide dedicated support and services to Matomo's significant user base in Europe, ensure GDPR compliance expertise, and contribute to the core Matomo platform development.

Global Remote Team

Address: N/A - Distributed Workforce

To ensure continuous development, global support coverage, and community engagement across all time zones, reflecting the worldwide adoption of the Matomo analytics platform.

Buying Intent Signals for Matomo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Matomo? Meet the Executive Team

As of April 2025, Matomo' leadership includes:

Matthieu Aubry - Founder of Matomo & CEO of InnoCraft
Thomas Steur - CTO / Lead Developer at InnoCraft
Jason سربلند (Sarboland) - Head of Sales & Partnerships at InnoCraft

Who's Investing in Matomo?

Matomo has been backed by several prominent investors over the years, including:

Matomo is primarily project-driven and InnoCraft, the company behind it, is largely bootstrapped and revenue-funded through its premium services and products (Matomo Cloud, Premium Features, Support plans). This model allows Matomo to prioritize user needs and its open-source, privacy-first mission over external investor demands.

What Leadership Changes Has Matomo Seen Recently?

Hire1
Exits0

InnoCraft, the company supporting Matomo, maintains a relatively stable core leadership team focused on sustainable growth and product innovation. Major executive shuffles are uncommon. Recent focus has been on strengthening technical leadership and customer-facing roles to support expanding Matomo Cloud services and enterprise adoption.

New Appointments:

Falk hInstance, Falk hInstance appointed as Head of Engineering to oversee and expand the technical development efforts for Matomo at InnoCraft.

What Technology (Tech Stack) Is Used byMatomo?

Discover the tools Matomo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Matomo Email Formats and Examples

For InnoCraft, the company behind Matomo, common professional email formats are typically used. The most prevalent format appears to be [first].[last]@innocraft.com. For general inquiries to Matomo, contact forms or generic emails like hello@matomo.org are preferred.

[first].[last]@innocraft.com

Format

john.doe@innocraft.com

Example

80%

Success rate

What's the Latest News About Matomo?

Matomo BlogMay 21, 2024

Matomo for WordPress 5.1: Enhanced Performance and New Reporting Features

Matomo released version 5.1 of its WordPress plugin, featuring significant performance improvements, new cohort reporting capabilities, and better integration with WordPress user roles for a more streamlined analytics experience within the CMS....more

Matomo BlogApril 10, 2024

Matomo Analytics 5.0.5 Maintenance Release

A maintenance release for Matomo Analytics 5.0.5 was issued, addressing several bugs and improving stability. Users are encouraged to update for the latest fixes and security enhancements....more

Matomo BlogFebruary 13, 2024

Matomo Tag Manager Gets Powerful Enhancements in February Update

The Matomo Tag Manager received an update introducing new trigger types, improved variable handling, and enhanced debugging tools, offering users more flexibility and control over their website tagging....more

Matomo BlogJanuary 9, 2024

Matomo Analytics 4.15 Release: Custom Funnels and A/B Testing Improvements

Matomo Analytics 4.15 was released, introducing highly requested features such as customizable funnels for conversion tracking and significant enhancements to the A/B testing framework, empowering users to optimize their websites more effectively....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Matomo, are just a search away.