Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Matomo (formerly Piwik) is a powerful, open-source web analytics platform that provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more. Matomo's mission is to provide a leading open alternative to Google Analytics, empowering users with 100% data ownership, privacy compliance (GDPR, CCPA, HIPAA), and the ability to make data-driven decisions without sacrificing user privacy. It can be self-hosted or used via a cloud service offered by InnoCraft, the company founded by Matomo's creator.
Serves as the registered office and central coordination point for InnoCraft Ltd., which drives the development, support, and professional services for Matomo. Functions include strategic planning, core software development oversight, global operations management, and marketing.
As the company behind a leading open-source project, the 'headquarters' operates more as a central administrative and strategic hub rather than a large physical campus. Emphasis is on digital infrastructure and global collaboration tools.
The work culture at InnoCraft, and within the broader Matomo community, is characterized by a passion for open-source, data privacy, innovation, and collaboration. There's a strong emphasis on remote work and global contribution, fostering a flexible and results-oriented environment.
The New Zealand headquarters signifies Matomo's origins and the base of InnoCraft, the company ensuring its sustainable development and professional offering. It anchors the project's commitment to providing a privacy-centric analytics solution globally.
Matomo supports a global user base across 190+ countries and is translated into over 50 languages. While InnoCraft, the company behind Matomo, has key operational bases in New Zealand and Poland, its reach is worldwide through its open-source software, cloud services (Matomo Cloud), extensive documentation, community support forums, and a network of official Matomo partners providing specialized services in various regions. This global presence ensures users worldwide can access and benefit from privacy-respecting analytics.
7 Waterloo Quay, Pipitea
Wellington
Wellington
New Zealand
Address: Rondo Ignacego Daszyńskiego 2B, 00-843 Warszawa (InnoCraft Sp. z o.o.)
To provide dedicated support and services to Matomo's significant user base in Europe, ensure GDPR compliance expertise, and contribute to the core Matomo platform development.
Address: N/A - Distributed Workforce
To ensure continuous development, global support coverage, and community engagement across all time zones, reflecting the worldwide adoption of the Matomo analytics platform.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Matomo' leadership includes:
Matomo has been backed by several prominent investors over the years, including:
InnoCraft, the company supporting Matomo, maintains a relatively stable core leadership team focused on sustainable growth and product innovation. Major executive shuffles are uncommon. Recent focus has been on strengthening technical leadership and customer-facing roles to support expanding Matomo Cloud services and enterprise adoption.
Discover the tools Matomo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
For InnoCraft, the company behind Matomo, common professional email formats are typically used. The most prevalent format appears to be [first].[last]@innocraft.com. For general inquiries to Matomo, contact forms or generic emails like hello@matomo.org are preferred.
[first].[last]@innocraft.com
Format
john.doe@innocraft.com
Example
80%
Success rate
Matomo Blog • May 21, 2024
Matomo released version 5.1 of its WordPress plugin, featuring significant performance improvements, new cohort reporting capabilities, and better integration with WordPress user roles for a more streamlined analytics experience within the CMS....more
Matomo Blog • April 10, 2024
A maintenance release for Matomo Analytics 5.0.5 was issued, addressing several bugs and improving stability. Users are encouraged to update for the latest fixes and security enhancements....more
Matomo Blog • February 13, 2024
The Matomo Tag Manager received an update introducing new trigger types, improved variable handling, and enhanced debugging tools, offering users more flexibility and control over their website tagging....more
Matomo Blog • January 9, 2024
Matomo Analytics 4.15 was released, introducing highly requested features such as customizable funnels for conversion tracking and significant enhancements to the A/B testing framework, empowering users to optimize their websites more effectively....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Matomo, are just a search away.