Matchstic is an Atlanta-based independent brand identity house dedicated to helping organizations uncover their purpose and build impactful brands. They focus on brand strategy, naming, logo design, messaging, and overall brand identity development to create authentic connections between brands and their audiences. Founded in 2003, Matchstic is committed to the idea that a brand is more than a logo; it's an organization's central, unifying idea.
Serves as Matchstic's primary creative and strategic hub, where branding projects for diverse clients are conceptualized, designed, and managed.
The office is situated in Atlanta's vibrant Old Fourth Ward, housed in a thoughtfully designed space that fosters creativity and collaboration, reflecting the agency's commitment to inspiring environments.
Known for a collaborative, purpose-driven work culture where team members are passionate about branding, strategic thinking, and creative problem-solving, fostering innovation and strong client partnerships.
The Atlanta HQ is central to Matchstic's operations and identity, embedding them within a dynamic creative and business community. This location allows them to attract top talent and serve a diverse clientele effectively.
While headquartered in Atlanta, Matchstic collaborates with clients across various industries and geographical locations. Their brand strategy and identity services are applicable to businesses operating nationally and internationally, allowing them to make a global impact through the brands they help build, even though their physical office presence is concentrated in Atlanta.
121 Sampson St NE
Atlanta
GA
USA
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As of April 2025, Matchstic' leadership includes:
Matchstic has been backed by several prominent investors over the years, including:
Specific executive new hires or exits at Matchstic in the last 12 months are not widely publicized, which is common for privately-held agencies of its size. Major team changes are typically announced through their official channels if deemed significant.
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Matchstic likely uses a common professional email format, typically combining an employee's name with their domain @matchstic.com. The most probable format is using the first name.
[first]@matchstic.com
Format
blake@matchstic.com
Example
75%
Success rate
VoyageATL • October 23, 2023
An interview feature with Matchstic Founder & CEO, Blake Howard, discussing his entrepreneurial journey, the philosophy behind Matchstic, its focus on purpose-driven branding, and its contributions to Atlanta's creative scene from their Old Fourth Ward office....more
Matchstic Journal • Ongoing
Matchstic regularly publishes insights, articles on branding, and case studies of their work on their company blog, 'The Journal', showcasing their expertise and recent projects....more
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