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Maserati
What Does Maserati Do?
Maserati S.p.A. is an Italian luxury vehicle manufacturer renowned for its distinctive design, exhilarating performance, and rich heritage. Established on December 1, 1914, in Bologna, the company is now headquartered in Modena. Maserati produces a range of vehicles including super sports cars, sport sedans, convertibles, and SUVs, embodying Italian elegance, craftsmanship, and cutting-edge technology. As a brand within Stellantis, Maserati is currently focused on expanding its 'Folgore' all-electric range and strengthening its position in the global luxury automotive market.
Where Is Maserati's Headquarters?
HQ Function
The Modena headquarters serves as the central hub for Maserati's global operations, including strategic planning, design, engineering, product development, brand management, and is also a key production site for models like the MC20.
Notable Features:
The site includes the historic Viale Ciro Menotti factory, which has been Maserati's home since 1939. It features modern production lines for cars like the MC20, an engine lab (Maserati Engine Lab), a new paint shop, a showroom, and often hosts client experiences.
Work Culture:
The work culture at Maserati's Modena HQ is characterized by a deep passion for automotive excellence, innovation, and Italian design. It fosters a blend of respect for the brand's century-old heritage with a forward-looking approach to technology and performance, emphasizing precision, craftsmanship, and collaborative teamwork.
HQ Significance:
Modena is historically significant as a cradle of Italian supercars. Maserati's headquarters there solidifies its identity as a premier Italian luxury brand, leveraging the region's rich automotive ecosystem, skilled workforce, and 'Made in Italy' prestige.
Values Reflected in HQ: The headquarters reflects Maserati's core values of performance, luxury, Italian craftsmanship, innovation, exclusivity, and a profound connection to its motorsport DNA and automotive heritage.
Location:
Maserati has a significant global presence, operating in nearly 70 countries worldwide. Its functions supported globally include design and engineering (centered in Italy), manufacturing (exclusively in Italy at Modena, Turin, and Cassino plants), global marketing and sales, after-sales services, and dealer network management. This extensive reach is facilitated through a network of regional offices, importers, and dealerships, leveraging the global operational footprint of its parent company, Stellantis, to serve discerning customers across North America, Europe, Asia-Pacific, and other key markets.
Street Address:
Viale Ciro Menotti, 322
City:
Modena
State/Province:
MO
Country:
Italy
Where Else Does Maserati Operate Around the World?
Auburn Hills, Michigan, USA
Address: c/o Stellantis North America, 800 Chrysler Dr E, Auburn Hills, MI 48326, USA
To manage and expand Maserati's brand presence, sales, and customer experience in the strategically important North American luxury automotive market.
Shanghai, China
Address: Maserati China, (Leverages Stellantis's regional offices, typically in a major commercial district like Lujiazui or similar)
To cater to the growing demand for luxury cars in China and the broader APAC region, adapting brand strategy to local consumer preferences and market dynamics.
Turin, Italy
Address: Mirafiori Plant, Corso Orbassano, 368, 10135 Torino TO, Italy
Serves as a crucial production hub for specific Maserati models, incorporating advanced manufacturing processes and supporting the brand's electrification strategy through EV component production.
Cassino, Frosinone, Italy
Address: Stellantis Cassino Plant, Località S. Antimo, Via per Villa Santa Lucia, 03030 Piedimonte San Germano FR, Italy
Ensures high-quality volume production of the Maserati Grecale for global markets, playing a vital role in Maserati's SUV segment strategy.
Buying Intent Signals for Maserati
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Maserati? Meet the Executive Team
As of April 2025, Maserati' leadership includes:
Who's Investing in Maserati?
Maserati has been backed by several prominent investors over the years, including:
What Leadership Changes Has Maserati Seen Recently?
Over the past 12 months, Maserati has focused on strengthening its leadership, particularly in marketing, to support its strategic product launches and electrification roadmap. The core brand leadership, including the CEO, has remained stable.
New Appointments:
What Technology (Tech Stack) Is Used byMaserati?
Discover the tools Maserati uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Maserati Email Formats and Examples
Maserati, as a brand within Stellantis, typically follows corporate email format conventions. These often combine elements of an employee's name with the company domain. The most common formats are variations of first name and last name.
Common formats include [first].[last]@maserati.com (e.g., mario.rossi@maserati.com) or [first_initial][last_name]@maserati.com (e.g., mrossi@maserati.com). Some communications might also originate from or involve @stellantis.com addresses due to the parent company structure.
Format
davide.grasso@maserati.com
Example
70%
Success rate
What's the Latest News About Maserati?
Maserati Media • May 15, 2024
Maserati Presents GranCabrio Folgore, the Brand's First 100% Electric Convertible
Maserati unveiled the GranCabrio Folgore, marking its entry into the all-electric convertible segment. The car boasts impressive performance with over 750 hp from its tri-motor electric powertrain, luxurious appointments, and advanced technology, embodying the brand's commitment to its 'Folgore' electrification strategy....more
Autocar • February 12, 2024
Maserati Confirms Its Range Will Be All-Electric by 2028
Maserati has reaffirmed its commitment to full electrification, announcing that its entire model lineup will be exclusively electric by 2028. This accelerates its previous timeline and underscores the brand's focus on sustainable luxury performance under the 'Folgore' banner....more
Maserati Media • June 20, 2023
Maserati MC20 Cielo Wins “Best of the Best” Supercar at Red Dot Awards 2023
The Maserati MC20 Cielo, the spyder version of the MC20 super sports car, was awarded the prestigious “Best of the Best” title in the Product Design category at the Red Dot Awards 2023. The award recognized its outstanding design quality and groundbreaking characteristics....more
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