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Maru/Blue is a leading provider of premium quality data services, specializing in expertly-managed B2C and B2B community panels and market research technology. They offer access to deeply-profiled, known respondents, enabling businesses to gather reliable insights for informed decision-making. Maru/Blue is part of Maru Group, which was acquired by Stagwell (STGW) in October 2023, further enhancing its capabilities within a global network of marketing and research experts.
Serves as a major operational and client service hub for Maru Group's North American market research and insights services, directly supporting Maru/Blue's panel operations and technology development.
Located in a prominent commercial tower in downtown Toronto, offering modern office facilities designed to foster collaboration and innovation in market research technology.
A dynamic and insights-driven environment, fostering collaboration among research professionals, technologists, and client service teams. Emphasis on innovation in data collection and analysis, crucial for Maru/Blue's services. The culture promotes agile methodologies and continuous learning.
Represents a key center for Maru Group's operations in North America, strategically important for the development and delivery of Maru/Blue's community panel solutions and the Maru/HUB research technology platform.
Through its parent company Maru Group (now part of Stagwell), Maru/Blue supports global market research operations. This includes providing high-quality B2C and B2B community panel access across North America, Europe, and Latin America. Functions supported globally include multi-market research project management, online data collection, panel management and recruitment, research technology platform support (Maru/HUB), and dedicated client services for international brands seeking actionable insights.
2 Bloor Street East, Suite 1600
Toronto
Ontario
Canada
Address: The Leather Market, Unit 1.21, Weston Street, London, SE1 3ER, UK
Supports Maru Group's European client base, offers localized research expertise for Maru/Blue projects, and contributes to global technology and methodology development within Maru Group.
Address: 75 Ninth Avenue, 5th Floor, New York, NY 10011, USA
Key access point for U.S. national and multinational corporations requiring Maru/Blue's panel and research services, driving business development and project execution in one of the world's largest markets.
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As of April 2025, Maru/Blue' leadership includes:
Maru/Blue has been backed by several prominent investors over the years, including:
The most significant event impacting Maru Group's leadership context in the last 12 months was its acquisition by Stagwell (STGW) in October 2023. Ged Parton continued as CEO of Maru Group, reporting to Stagwell's leadership. This integration implies changes in oversight and strategic direction, though specific new hires or exits at the Maru Group executive level post-acquisition have not been widely publicized.
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Employees of Maru/Blue, as part of Maru Group, typically use email addresses associated with the marugroup.com domain. The most common email format observed is [first].[last]@marugroup.com.
first.last@marugroup.com
Format
jane.doe@marugroup.com
Example
85%
Success rate
Stagwell • October 3, 2023
Stagwell announced its acquisition of Maru Group, a leading global data and insights firm which includes the Maru/Blue brand. This strategic move aims to bolster Stagwell's research capabilities and expand its global footprint, integrating Maru Group's tech-enabled research solutions into its network....more
Maru Group Website • April 17, 2024
Maru Group published a new insights report titled 'The Future of Loyalty: What Brands Need to Know,' exploring the changing dynamics of consumer loyalty. The report leverages Maru's research expertise, often utilizing data gathered via Maru/Blue's panel capabilities, to provide actionable strategies for brands....more
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