What Does Maru/Blue Do?

Total employees120
HeadquartersToronto
Founded2018

Maru/Blue is a leading provider of premium quality data services, specializing in expertly-managed B2C and B2B community panels and market research technology. They offer access to deeply-profiled, known respondents, enabling businesses to gather reliable insights for informed decision-making. Maru/Blue is part of Maru Group, which was acquired by Stagwell (STGW) in October 2023, further enhancing its capabilities within a global network of marketing and research experts.

Where Is Maru/Blue's Headquarters?

HQ Function

Serves as a major operational and client service hub for Maru Group's North American market research and insights services, directly supporting Maru/Blue's panel operations and technology development.

Notable Features:

Located in a prominent commercial tower in downtown Toronto, offering modern office facilities designed to foster collaboration and innovation in market research technology.

Work Culture:

A dynamic and insights-driven environment, fostering collaboration among research professionals, technologists, and client service teams. Emphasis on innovation in data collection and analysis, crucial for Maru/Blue's services. The culture promotes agile methodologies and continuous learning.

HQ Significance:

Represents a key center for Maru Group's operations in North America, strategically important for the development and delivery of Maru/Blue's community panel solutions and the Maru/HUB research technology platform.

Values Reflected in HQ: The headquarters' design and operations likely reflect Maru Group's core values of professionalism, innovation in research, client-centricity, and data-driven decision making, which also drive Maru/Blue's commitment to quality data and insights.

Location:

Through its parent company Maru Group (now part of Stagwell), Maru/Blue supports global market research operations. This includes providing high-quality B2C and B2B community panel access across North America, Europe, and Latin America. Functions supported globally include multi-market research project management, online data collection, panel management and recruitment, research technology platform support (Maru/HUB), and dedicated client services for international brands seeking actionable insights.

Street Address:

2 Bloor Street East, Suite 1600

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Maru/Blue Operate Around the World?

London, United Kingdom

Address: The Leather Market, Unit 1.21, Weston Street, London, SE1 3ER, UK

Supports Maru Group's European client base, offers localized research expertise for Maru/Blue projects, and contributes to global technology and methodology development within Maru Group.

New York, NY, USA

Address: 75 Ninth Avenue, 5th Floor, New York, NY 10011, USA

Key access point for U.S. national and multinational corporations requiring Maru/Blue's panel and research services, driving business development and project execution in one of the world's largest markets.

Buying Intent Signals for Maru/Blue

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Maru/Blue? Meet the Executive Team

As of April 2025, Maru/Blue' leadership includes:

Ged Parton - CEO, Maru Group (within Stagwell)
Rob Buss - Chief Financial Officer, Maru Group
Julie Paul - Chief Operations Officer, Maru Group
Todd Trautz - Chief Innovation and Solutions Officer, Maru Group

Who's Investing in Maru/Blue?

Maru/Blue has been backed by several prominent investors over the years, including:

Stagwell (STGW) (Current Parent Company)
Primary Capital Partners LLP (Previous Primary Investor)

What Leadership Changes Has Maru/Blue Seen Recently?

Hire0
Exits0

The most significant event impacting Maru Group's leadership context in the last 12 months was its acquisition by Stagwell (STGW) in October 2023. Ged Parton continued as CEO of Maru Group, reporting to Stagwell's leadership. This integration implies changes in oversight and strategic direction, though specific new hires or exits at the Maru Group executive level post-acquisition have not been widely publicized.

What Technology (Tech Stack) Is Used byMaru/Blue?

Discover the tools Maru/Blue uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Maru/Blue Email Formats and Examples

Employees of Maru/Blue, as part of Maru Group, typically use email addresses associated with the marugroup.com domain. The most common email format observed is [first].[last]@marugroup.com.

first.last@marugroup.com

Format

jane.doe@marugroup.com

Example

85%

Success rate

What's the Latest News About Maru/Blue?

StagwellOctober 3, 2023

Stagwell (STGW) Acquires Maru Group, Parent of Maru/Blue

Stagwell announced its acquisition of Maru Group, a leading global data and insights firm which includes the Maru/Blue brand. This strategic move aims to bolster Stagwell's research capabilities and expand its global footprint, integrating Maru Group's tech-enabled research solutions into its network....more

Maru Group WebsiteApril 17, 2024

Maru Group (Parent of Maru/Blue) Releases 'The Future of Loyalty' Report

Maru Group published a new insights report titled 'The Future of Loyalty: What Brands Need to Know,' exploring the changing dynamics of consumer loyalty. The report leverages Maru's research expertise, often utilizing data gathered via Maru/Blue's panel capabilities, to provide actionable strategies for brands....more

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