What Does Mars United Commerce Do?

Total employees913
HeadquartersSouthfield
FoundedN/A

Mars United Commerce is a global commerce marketing agency that unifies data, technology, and creativity to drive growth for brands across the full spectrum of connected commerce. Formed in 2024 by uniting The Mars Agency and its diverse global practices, the company leverages decades of expertise in shopper, retail, and experiential marketing to deliver impactful solutions for clients worldwide. They focus on converting shoppers into buyers and buyers into loyal advocates through innovative strategies and seamless execution.

Where Is Mars United Commerce's Headquarters?

HQ Function

Serves as the central hub for global operations, strategic leadership, client services, and creative development for the unified commerce marketing agency.

Notable Features:

Modern office space designed to foster collaboration and creativity, equipped with advanced technology to support a global workforce and integrated service offerings.

Work Culture:

A dynamic, collaborative, and innovative environment focused on client success, continuous learning, and empowering employees to drive results in the fast-evolving commerce landscape.

HQ Significance:

Represents the unification of The Mars Agency's longstanding expertise with new global capabilities, anchoring its North American operations and strategic direction for delivering connected commerce solutions.

Values Reflected in HQ: The headquarters embodies the company's commitment to integration, innovation, talent development, and a client-centric approach, providing a central point for its global network.

Location:

Mars United Commerce supports a wide range of functions globally, including integrated commerce strategy, shopper marketing, retail media network development and management, e-commerce solutions (DTC, marketplaces), experiential marketing, creative development, data analytics through its Marilyn platform, and technology-enabled commerce solutions. Their global network spans North America, Europe, Australia/New Zealand, and Asia, enabling them to serve multinational clients with consistent brand messaging and localized execution across diverse markets.

Street Address:

25200 Telegraph Rd

City:

Southfield

State/Province:

Michigan

Country:

USA

Where Else Does Mars United Commerce Operate Around the World?

London, UK

Address: The Hickman, 2 Whitechapel Road, London, E1 1FX, UK

Drives growth for international and local brands within the European market by leveraging regional consumer insights, retailer relationships, and localized marketing strategies.

Toronto, Ontario, Canada

Address: 11 Eglinton Ave W Suite 400, Toronto, ON M4R 1K8, Canada

Supports national and multinational clients in Canada, focusing on shopper conversion, brand building, and navigating the Canadian retail ecosystem.

Buying Intent Signals for Mars United Commerce

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Mars United Commerce? Meet the Executive Team

As of April 2025, Mars United Commerce' leadership includes:

Rob Rivenburgh - Global CEO
Ken Barnett - Executive Chairman
Darren Keen - CEO, International Markets
Michael Dobbs - Global Chief Financial Officer
Victoria Tulloch - Global Chief People Officer

Who's Investing in Mars United Commerce?

Mars United Commerce has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has Mars United Commerce Seen Recently?

Hire2
Exits0

The primary executive news in the last 12 months centers on the formation of Mars United Commerce in early 2024. This involved key leadership from The Mars Agency transitioning into new or expanded global roles within the unified structure. These are best characterized as new appointments for the Mars United Commerce entity.

New Appointments:

Rob Rivenburgh, Rob Rivenburgh appointed Global CEO of the newly formed Mars United Commerce, transitioning from his role as CEO of The Mars Agency, North America.
Darren Keen, Darren Keen appointed CEO, International Markets for Mars United Commerce, transitioning from his role as CEO of The Mars Agency, International.

What Technology (Tech Stack) Is Used byMars United Commerce?

Discover the tools Mars United Commerce uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mars United Commerce Email Formats and Examples

Mars United Commerce likely utilizes common professional email formats, often incorporating employee names. While specific patterns can vary, a frequent structure is [first initial][last name]@marsunited.com or [first name].[last name]@marsunited.com, consistent with patterns used by The Mars Agency.

f[last]@marsunited.com

Format

jdoe@marsunited.com

Example

75%

Success rate

What's the Latest News About Mars United Commerce?

AdweekJanuary 24, 2024

The Mars Agency Unites Its Global Practices Under New Name, Mars United Commerce

The Mars Agency announced its unification into Mars United Commerce, bringing together its various global practices to offer integrated commerce marketing solutions worldwide, led by Global CEO Rob Rivenburgh. The new entity aims to help clients navigate the full spectrum of connected commerce....more

Campaign USJanuary 24, 2024

The Mars Agency rebrands to Mars United Commerce

The Mars Agency has rebranded to Mars United Commerce to reflect its evolution into an agency that solves client challenges across the full spectrum of connected commerce. The move unites its global teams, including those in shopper and experiential marketing, retail consultancy, and e-commerce, under one banner to provide seamless solutions....more

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