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Mars United Commerce is a global commerce marketing agency that unifies data, technology, and creativity to drive growth for brands across the full spectrum of connected commerce. Formed in 2024 by uniting The Mars Agency and its diverse global practices, the company leverages decades of expertise in shopper, retail, and experiential marketing to deliver impactful solutions for clients worldwide. They focus on converting shoppers into buyers and buyers into loyal advocates through innovative strategies and seamless execution.
Serves as the central hub for global operations, strategic leadership, client services, and creative development for the unified commerce marketing agency.
Modern office space designed to foster collaboration and creativity, equipped with advanced technology to support a global workforce and integrated service offerings.
A dynamic, collaborative, and innovative environment focused on client success, continuous learning, and empowering employees to drive results in the fast-evolving commerce landscape.
Represents the unification of The Mars Agency's longstanding expertise with new global capabilities, anchoring its North American operations and strategic direction for delivering connected commerce solutions.
Mars United Commerce supports a wide range of functions globally, including integrated commerce strategy, shopper marketing, retail media network development and management, e-commerce solutions (DTC, marketplaces), experiential marketing, creative development, data analytics through its Marilyn platform, and technology-enabled commerce solutions. Their global network spans North America, Europe, Australia/New Zealand, and Asia, enabling them to serve multinational clients with consistent brand messaging and localized execution across diverse markets.
25200 Telegraph Rd
Southfield
Michigan
USA
Address: The Hickman, 2 Whitechapel Road, London, E1 1FX, UK
Drives growth for international and local brands within the European market by leveraging regional consumer insights, retailer relationships, and localized marketing strategies.
Address: 11 Eglinton Ave W Suite 400, Toronto, ON M4R 1K8, Canada
Supports national and multinational clients in Canada, focusing on shopper conversion, brand building, and navigating the Canadian retail ecosystem.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Mars United Commerce' leadership includes:
Mars United Commerce has been backed by several prominent investors over the years, including:
The primary executive news in the last 12 months centers on the formation of Mars United Commerce in early 2024. This involved key leadership from The Mars Agency transitioning into new or expanded global roles within the unified structure. These are best characterized as new appointments for the Mars United Commerce entity.
Discover the tools Mars United Commerce uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Mars United Commerce likely utilizes common professional email formats, often incorporating employee names. While specific patterns can vary, a frequent structure is [first initial][last name]@marsunited.com or [first name].[last name]@marsunited.com, consistent with patterns used by The Mars Agency.
f[last]@marsunited.com
Format
jdoe@marsunited.com
Example
75%
Success rate
Adweek • January 24, 2024
The Mars Agency announced its unification into Mars United Commerce, bringing together its various global practices to offer integrated commerce marketing solutions worldwide, led by Global CEO Rob Rivenburgh. The new entity aims to help clients navigate the full spectrum of connected commerce....more
Campaign US • January 24, 2024
The Mars Agency has rebranded to Mars United Commerce to reflect its evolution into an agency that solves client challenges across the full spectrum of connected commerce. The move unites its global teams, including those in shopper and experiential marketing, retail consultancy, and e-commerce, under one banner to provide seamless solutions....more
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