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Marshmallow
What Does Marshmallow Do?
Marshmallow is a UK-based insurtech company focused on providing more affordable and accessible car insurance, particularly for those often underserved by traditional insurers, such as expats, migrants, and young drivers. They utilize technology and a data-driven approach to offer competitive pricing and a streamlined customer experience. Founded in 2017, Marshmallow has rapidly grown to become a significant player in the UK insurance market, achieving unicorn status by offering fairer prices to those overlooked by mainstream insurers.
Where Is Marshmallow's Headquarters?
HQ Function
Serves as the central command for strategic decisions, product innovation, engineering, marketing, and core business operations.
Notable Features:
Modern office space in a prime London location, designed to foster collaboration and reflect its status as a leading tech-driven insurance provider.
Work Culture:
Characterized by a fast-paced, innovative, and inclusive environment. Strong emphasis on teamwork, customer-centricity, and leveraging technology to disrupt the traditional insurance industry.
HQ Significance:
The London headquarters is crucial for attracting top talent from the tech and insurance sectors, engaging with the UK financial ecosystem, and spearheading its UK market operations.
Values Reflected in HQ: The headquarters reflects Marshmallow's values of innovation, transparency, and accessibility, providing a dynamic base for its mission-driven team.
Location:
Marshmallow primarily serves the UK market. Its global operational footprint includes its main headquarters in London, UK, and a significant operational hub in Budapest, Hungary. The company also supports a flexible work environment with remote team members across the UK.
Street Address:
66 City Road
City:
London
State/Province:
England
Country:
United Kingdom
Where Else Does Marshmallow Operate Around the World?
Budapest, Hungary
Address: Váci út 30, 1132 Budapest, Hungary
To leverage a skilled talent pool in Central Europe, enhance operational efficiency, and provide multilingual support capabilities.
Buying Intent Signals for Marshmallow
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Marshmallow? Meet the Executive Team
As of April 2025, Marshmallow' leadership includes:
Who's Investing in Marshmallow?
Marshmallow has been backed by several prominent investors over the years, including:
What Leadership Changes Has Marshmallow Seen Recently?
In the last 12 months, Marshmallow has focused on strengthening its leadership team, notably with the appointment of a new Chief Marketing Officer to drive further growth. The founding executive team remains stable and committed to the company's mission.
New Appointments:
What Technology (Tech Stack) Is Used byMarshmallow?
Discover the tools Marshmallow uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Marshmallow Email Formats and Examples
Marshmallow typically utilizes the [first name]@[domain] email format for its employees. This is a common and straightforward approach used by many modern tech companies.
[first]@marshmallow.com
Format
oliver@marshmallow.com
Example
90%
Success rate
What's the Latest News About Marshmallow?
Coverager • May 2, 2024
Marshmallow Expands Product Line with New Van Insurance Offering
UK insurtech Marshmallow has launched a new van insurance product, broadening its portfolio beyond private car insurance to cater to van drivers and small businesses, continuing its mission to provide fairer insurance for more people....more
Insurance Times • November 21, 2023
Marshmallow Recognized as a Top UK Startup by LinkedIn
Marshmallow was named one of LinkedIn's Top Startups in the UK for 2023, a recognition of its impressive growth, ability to attract top talent, and significant engagement within the professional community....more
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