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MarketMuse by Siteimprove's Overview

Total employees14
HeadquartersNew York
Founded2013

MarketMuse is an advanced AI-powered platform designed to help businesses research, plan, create, and optimize high-quality content that ranks. It provides data-driven insights, content briefs, and optimization recommendations to improve content performance, enhance SEO efforts, and drive organic traffic. By analyzing vast amounts of web data, MarketMuse identifies content gaps, relevant topics, and competitive landscapes, empowering content marketers, SEO specialists, and agencies to build content authority and achieve their marketing goals. In late 2023, MarketMuse was acquired by Classtag, aiming to integrate its AI content capabilities into the EdTech sector while continuing to serve its broader B2B and B2C client base.

Where is MarketMuse by Siteimprove's Headquarters?

HQ Function

Serves as a key hub for product strategy, development, marketing, sales, and customer success operations for the MarketMuse platform. It supports the core team responsible for innovating and delivering MarketMuse's AI content intelligence solutions.

Notable Features:

While specific office details are not widely publicized, as a tech company, facilities would typically emphasize collaborative workspaces and modern technology infrastructure. Post-acquisition, many team members operate remotely.

Work Culture:

MarketMuse fosters a culture centered on innovation, data-driven decision-making, and customer success. The environment is collaborative and agile, encouraging continuous learning and expertise in content strategy and AI technology. Team members are passionate about helping clients achieve content excellence.

HQ Significance:

The operational core of MarketMuse is significant for driving the innovation and market presence of its AI-powered content platform. It's central to developing solutions that help businesses worldwide improve their online visibility and content ROI.

Values Reflected in HQ: Innovation in AI, commitment to data-backed content strategies, empowering users with actionable insights, and thought leadership in the evolving field of content marketing and SEO.

Location:

MarketMuse serves a diverse global clientele, including enterprises, SMBs, and marketing agencies across various industries. Its AI-powered platform is utilized by content professionals worldwide to enhance their digital content strategies, primarily in English-speaking markets but with capabilities applicable more broadly. While its core team is largely based in North America, its customer base and platform reach are international, supported by its web-based services and distributed team.

Street Address:

N/A (Specific street address not publicly listed; operates with a distributed team and key personnel in various locations)

City:

New York

State/Province:

NY

Country:

USA

MarketMuse by Siteimprove's Global Presence

Distributed (North America & Global)

Address: N/A (Primarily remote workforce)

Supports sales, customer success, marketing, and product development efforts across different regions, leveraging a flexible and remote-first operational approach to serve a global customer base.

Buying Intent Signals for MarketMuse by Siteimprove

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of MarketMuse by Siteimprove

As of April 2025, MarketMuse by Siteimprove' leadership includes:

Jeff Coyle - Co-founder & Chief Strategy Officer

Investors of MarketMuse by Siteimprove

MarketMuse by Siteimprove has been backed by several prominent investors over the years, including:

HubSpot Ventures
Stage 1 Ventures
Underscore VC
MassVentures
TIE Angels Boston

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

The most significant executive change for MarketMuse in the last 12 months was related to its acquisition by Classtag in late 2023. Charles Fry, former CEO of MarketMuse, transitioned from his role. Jeff Coyle continues to lead the product strategy as Co-founder and Chief Strategy Officer under the new ownership.

Departures

Charles Fry, Charles Fry departed as CEO of MarketMuse upon its acquisition by Classtag.

Technology (Tech Stack) used by MarketMuse by Siteimprove

Discover the tools MarketMuse by Siteimprove uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MarketMuse by Siteimprove Email Formats and Examples

MarketMuse likely uses common corporate email formats. Based on typical SaaS company structures and publicly available information for key personnel like Jeff Coyle, patterns such as [first].[last]@marketmuse.com or [first_initial][last]@marketmuse.com are probable.

[first].[last]@marketmuse.com or [first_initial][last]@marketmuse.com

Format

jeff.coyle@marketmuse.com

Example

75%

Success rate

News and media

PR NewswireNovember 2, 2023

Classtag Acquires MarketMuse to Empower K-12 Schools and Districts with AI-Driven Communication and Content Strategies

Classtag, a leading parent-teacher communication platform, announced its acquisition of MarketMuse. The acquisition aims to integrate MarketMuse's AI-powered content intelligence into Classtag's offerings, enhancing communication for schools and districts, while MarketMuse continues its core B2B services....more

MarketMuse BlogMay 16, 2023

Topic Modeling for SEO: A Comprehensive Guide

MarketMuse published an in-depth guide on topic modeling for SEO, explaining how understanding semantic relationships between concepts can improve content strategy and search engine rankings. This reflects their ongoing commitment to educating the market on advanced content optimization techniques....more

MarketMuse WebsiteOngoing

MarketMuse Continues to Innovate AI-Powered Content Solutions

MarketMuse consistently updates its platform, offering solutions for content strategy, keyword research, content creation, content optimization, and competitive analysis. They focus on providing actionable insights to help businesses create expert-level content that performs well in organic search....more

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