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MarketFactory was a prominent financial technology company specializing in providing low-latency foreign exchange (FX) trading software and robust connectivity solutions. Catering primarily to banks, brokers, hedge funds, and other institutional clients, MarketFactory's flagship product, Whisperer, offered direct market access to a wide array of FX ECNs and liquidity providers. The company aimed to simplify the complexities of FX market microstructure, enabling clients to execute trades faster and more efficiently. In October 2019, MarketFactory was acquired by ION Group, a global provider of trading, analytics, and risk management solutions for financial institutions, and its technology and expertise have since been integrated into ION's broader FX and financial technology offerings.
Served as the main center for strategic decision-making, product development for its FX solutions like Whisperer, client relationship management, sales, and overall corporate operations.
Likely featured modern office facilities with robust, secure IT infrastructure tailored for a fintech company, emphasizing high-availability systems necessary for supporting low-latency trading technology development and client operations.
As a fintech firm in the competitive FX sector, the work culture was likely dynamic, innovative, and client-focused. It would have fostered collaboration, technical excellence, and a fast-paced environment driven by market demands and technological advancements.
The New York headquarters was significant for its direct access to the North American financial ecosystem, major banking clients, FX liquidity providers, and a skilled workforce specializing in financial technology and FX markets.
Prior to its acquisition by ION Group, MarketFactory established a global presence by offering its FX connectivity and trading solutions to clients across North America, Europe, and Asia. Their infrastructure connected to numerous ECNs, banks, and liquidity providers worldwide, enabling institutional clients to execute FX trades efficiently on a 24/7 basis. This global support was crucial for algorithmic trading firms, asset managers, brokers, and corporate treasuries requiring reliable, low-latency access to global FX markets.
Historically, 80 Broad Street (Representative pre-acquisition address)
New York
NY
USA
Address: Generally in the City of London or Canary Wharf area (Specific historical address not readily available)
To provide localized services and support to European financial institutions, connect with London-based liquidity pools, and expand MarketFactory's footprint in the European FX market.
Address: Typically within the financial district (Specific historical address not readily available)
To cater to the growing FX trading volumes in Asia, offer low-latency connectivity to regional liquidity providers, and provide support for global clients operating during Asian market hours.
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As of April 2025, MarketFactory' leadership includes:
MarketFactory has been backed by several prominent investors over the years, including:
Following its acquisition by ION Group in October 2019, MarketFactory was integrated into ION's operations and ceased to function as an independent entity with its own distinct executive team. Consequently, specific executive hires or exits attributable directly to 'MarketFactory' in the last 12 months are not applicable. Any leadership changes related to former MarketFactory functions or products would occur within the broader ION Group organizational structure.
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Historically, before its acquisition by ION Group, MarketFactory likely utilized standard corporate email naming conventions. Common formats included combinations of first name, last name, and initials. Post-acquisition, communication would primarily be through ION Group's official channels, and direct @marketfactory.com emails may no longer be active or would be redirected.
[first_initial][last]@marketfactory.com (e.g., jdoe@marketfactory.com) or [first].[last]@marketfactory.com (e.g., john.doe@marketfactory.com)
Format
djer@marketfactory.com (example for Darren Jer, former CEO)
Example
50 (Historically, these formats might have had a moderate success rate for outreach. Currently, the direct @marketfactory.com domain has a low probability of successful delivery for new contacts, as operations are integrated within ION Group.)%
Success rate
The TRADE • October 2, 2019
ION Investment Group confirmed its acquisition of MarketFactory, a provider of foreign exchange trading technology and connectivity solutions. The deal aimed to enhance ION's FX capabilities and expand its client offerings in the institutional FX market....more
Finextra • February 26, 2018
MarketFactory announced it would utilize Deutsche Börse's data center (FR2) in Frankfurt to host its FX trading services. This move was aimed at providing clients with enhanced low-latency connectivity to the European FX market....more
Finance Magnates • September 12, 2017
MarketFactory integrated NEX Group's EBS Direct platform into its Whisperer API, expanding the range of liquidity sources available to its clients and further enhancing its low-latency FX trading solutions....more
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