What Does MarketFactory Do?

Total employees25
HeadquartersNew York
Founded2008

MarketFactory was a prominent financial technology company specializing in providing low-latency foreign exchange (FX) trading software and robust connectivity solutions. Catering primarily to banks, brokers, hedge funds, and other institutional clients, MarketFactory's flagship product, Whisperer, offered direct market access to a wide array of FX ECNs and liquidity providers. The company aimed to simplify the complexities of FX market microstructure, enabling clients to execute trades faster and more efficiently. In October 2019, MarketFactory was acquired by ION Group, a global provider of trading, analytics, and risk management solutions for financial institutions, and its technology and expertise have since been integrated into ION's broader FX and financial technology offerings.

Where Is MarketFactory's Headquarters?

HQ Function

Served as the main center for strategic decision-making, product development for its FX solutions like Whisperer, client relationship management, sales, and overall corporate operations.

Notable Features:

Likely featured modern office facilities with robust, secure IT infrastructure tailored for a fintech company, emphasizing high-availability systems necessary for supporting low-latency trading technology development and client operations.

Work Culture:

As a fintech firm in the competitive FX sector, the work culture was likely dynamic, innovative, and client-focused. It would have fostered collaboration, technical excellence, and a fast-paced environment driven by market demands and technological advancements.

HQ Significance:

The New York headquarters was significant for its direct access to the North American financial ecosystem, major banking clients, FX liquidity providers, and a skilled workforce specializing in financial technology and FX markets.

Values Reflected in HQ: The headquarters would have aimed to reflect MarketFactory's core values such as innovation in FX technology, reliability of its trading infrastructure, client-centric service, and leadership in providing high-performance connectivity solutions.

Location:

Prior to its acquisition by ION Group, MarketFactory established a global presence by offering its FX connectivity and trading solutions to clients across North America, Europe, and Asia. Their infrastructure connected to numerous ECNs, banks, and liquidity providers worldwide, enabling institutional clients to execute FX trades efficiently on a 24/7 basis. This global support was crucial for algorithmic trading firms, asset managers, brokers, and corporate treasuries requiring reliable, low-latency access to global FX markets.

Street Address:

Historically, 80 Broad Street (Representative pre-acquisition address)

City:

New York

State/Province:

NY

Country:

USA

Where Else Does MarketFactory Operate Around the World?

London, UK

Address: Generally in the City of London or Canary Wharf area (Specific historical address not readily available)

To provide localized services and support to European financial institutions, connect with London-based liquidity pools, and expand MarketFactory's footprint in the European FX market.

Singapore, Singapore

Address: Typically within the financial district (Specific historical address not readily available)

To cater to the growing FX trading volumes in Asia, offer low-latency connectivity to regional liquidity providers, and provide support for global clients operating during Asian market hours.

Buying Intent Signals for MarketFactory

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading MarketFactory? Meet the Executive Team

As of April 2025, MarketFactory' leadership includes:

Darren Jer - Co-Founder & CEO (former)
James Sinclair - Co-Founder & Executive Chairman/CTO (former)
Eugene Markman - COO (former)

Who's Investing in MarketFactory?

MarketFactory has been backed by several prominent investors over the years, including:

Accel Partners
General Catalyst
Eight Roads Ventures (formerly Fidelity Growth Partners Europe)

What Leadership Changes Has MarketFactory Seen Recently?

Hire0
Exits0

Following its acquisition by ION Group in October 2019, MarketFactory was integrated into ION's operations and ceased to function as an independent entity with its own distinct executive team. Consequently, specific executive hires or exits attributable directly to 'MarketFactory' in the last 12 months are not applicable. Any leadership changes related to former MarketFactory functions or products would occur within the broader ION Group organizational structure.

What Technology (Tech Stack) Is Used byMarketFactory?

Discover the tools MarketFactory uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MarketFactory Email Formats and Examples

Historically, before its acquisition by ION Group, MarketFactory likely utilized standard corporate email naming conventions. Common formats included combinations of first name, last name, and initials. Post-acquisition, communication would primarily be through ION Group's official channels, and direct @marketfactory.com emails may no longer be active or would be redirected.

[first_initial][last]@marketfactory.com (e.g., jdoe@marketfactory.com) or [first].[last]@marketfactory.com (e.g., john.doe@marketfactory.com)

Format

djer@marketfactory.com (example for Darren Jer, former CEO)

Example

50 (Historically, these formats might have had a moderate success rate for outreach. Currently, the direct @marketfactory.com domain has a low probability of successful delivery for new contacts, as operations are integrated within ION Group.)%

Success rate

What's the Latest News About MarketFactory?

The TRADEOctober 2, 2019

ION snaps up FX technology provider MarketFactory

ION Investment Group confirmed its acquisition of MarketFactory, a provider of foreign exchange trading technology and connectivity solutions. The deal aimed to enhance ION's FX capabilities and expand its client offerings in the institutional FX market....more

FinextraFebruary 26, 2018

MarketFactory taps Deutsche Börse data centre for FX services

MarketFactory announced it would utilize Deutsche Börse's data center (FR2) in Frankfurt to host its FX trading services. This move was aimed at providing clients with enhanced low-latency connectivity to the European FX market....more

Finance MagnatesSeptember 12, 2017

MarketFactory Adds NEX’s EBS Direct Platform to Whisperer

MarketFactory integrated NEX Group's EBS Direct platform into its Whisperer API, expanding the range of liquidity sources available to its clients and further enhancing its low-latency FX trading solutions....more

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