What Does MarketCast Do?

Total employees538
HeadquartersLos Angeles
Founded1988

MarketCast is a global entertainment research, data science, and analytics company that powers fandom for storytellers, sports leagues, and lifestyle brands. The company provides critical insights to creators, marketers, and financiers, helping them understand and connect with audiences worldwide. MarketCast's services span the full content lifecycle, from early concept testing and audience segmentation to campaign effectiveness, franchise tracking, and brand strategy. They leverage a combination of qualitative and quantitative research methodologies, advanced data science, and proprietary data sets to deliver actionable intelligence for the film, television, sports, gaming, and lifestyle sectors.

Where Is MarketCast's Headquarters?

HQ Function

The Los Angeles headquarters serves as the central hub for global operations, executive leadership, core research teams, data science innovation, and client engagement with major Hollywood studios and entertainment companies.

Notable Features:

Modern office space in a prominent Wilshire Boulevard building, equipped with advanced analytics capabilities, client presentation suites, and collaborative workspaces designed to foster innovation in media research.

Work Culture:

The HQ fosters a dynamic, data-driven, and collaborative work environment. Employees are passionate about entertainment and media, working on cutting-edge projects for leading global brands. There's a strong emphasis on analytical rigor, creative problem-solving, and client-centricity.

HQ Significance:

Its LA location provides unparalleled access to major studios, production companies, streaming services, and talent agencies, facilitating deep industry integration and understanding of evolving media trends.

Values Reflected in HQ: The headquarters reflects MarketCast's values of innovation, expertise, client partnership, and a deep understanding of the entertainment landscape. The environment is designed to support high-performance teams and data-driven decision-making.

Location:

MarketCast supports its global client base through a network of key offices in North America and Europe, complemented by remote teams and research capabilities extending across Asia-Pacific and Latin America. This global footprint allows MarketCast to conduct multi-market research studies, provide localized insights for international content releases, and support global brand strategies for entertainment, sports, and lifestyle clients worldwide. Functions supported globally include quantitative and qualitative research, data science and analytics, audience measurement, campaign tracking, and strategic consulting.

Street Address:

5900 Wilshire Blvd, Suite 700

City:

Los Angeles

State/Province:

CA

Country:

USA

Where Else Does MarketCast Operate Around the World?

New York, NY, USA

Address: 1450 Broadway, New York, NY 10018, USA

To provide localized support and insights for major media and advertising clients based in the New York metropolitan area and the broader East Coast region.

London, UK

Address: The Office Group, 20 Eastbourne Terrace, London, W2 6LG, UK

To lead MarketCast's research and analytics initiatives across the UK and EMEA, understanding regional media consumption habits and entertainment preferences.

Boston, MA, USA

Address: 200 Portland St, Boston, MA 02114, USA

Serves as a technology and data science center of excellence, driving innovation in research methodologies and analytical platforms.

Various other locations including globally remote teams

Address: N/A

To ensure comprehensive global coverage and specialized local market expertise across different continents and entertainment sectors.

Buying Intent Signals for MarketCast

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading MarketCast? Meet the Executive Team

As of April 2025, MarketCast' leadership includes:

John Batter - Chief Executive Officer
Lyndsey Albertson - Chief Strategy Officer
Martin Bradley - Chief Financial Officer
Graham McKenna - Chief Product Officer
Debra Meyer - Chief People Officer
Chris Petersen - Co-President, Research
Zoë Friend - Co-President, Research

Who's Investing in MarketCast?

MarketCast has been backed by several prominent investors over the years, including:

Kohlberg & Company, L.L.C.

What Leadership Changes Has MarketCast Seen Recently?

Hire0
Exits0

MarketCast has maintained a relatively stable executive team over the past 12 months, focusing on integrating recent acquisitions and driving organic growth. Any significant changes are typically announced via official press releases or industry news outlets. As a private company, detailed executive movements are not always broadly publicized.

What Technology (Tech Stack) Is Used byMarketCast?

Discover the tools MarketCast uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MarketCast Email Formats and Examples

MarketCast typically utilizes common professional email formats. The most frequently observed patterns are [first_initial][last]@marketcast.com and [first].[last]@marketcast.com. These formats are standard for companies of its size and industry.

flast@marketcast.com, first.last@marketcast.com

Format

jdoe@marketcast.com, jane.doe@marketcast.com

Example

85%

Success rate

What's the Latest News About MarketCast?

Inc. MagazineAugust 15, 2023

MarketCast Named to Inc. 5000 List of Fastest-Growing Private Companies for Second Consecutive Year

MarketCast announced its inclusion in the Inc. 5000 list, recognizing its significant growth in the competitive landscape of private companies. This marks the second year in a row MarketCast has achieved this distinction....more

MarketCast Press ReleaseFebruary 1, 2023

MarketCast and Tubular Labs Partner To Bring New Level of Social Video Intelligence to Entertainment Marketing

MarketCast and Tubular Labs announced a strategic partnership to integrate Tubular's social video analytics into MarketCast's research solutions, offering entertainment marketers enhanced insights into audience engagement and content performance across social platforms....more

MarketCast Press ReleaseJune 28, 2022

MarketCast Acquires Realeyes to Scale AI-Driven Media Testing Globally

MarketCast announced its acquisition of Realeyes, a leader in emotion AI technology. This acquisition aims to enhance MarketCast's media testing capabilities by integrating advanced emotion measurement and attention analytics into its research offerings....more

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