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MarketCast is a global entertainment research, data science, and analytics company that powers fandom for storytellers, sports leagues, and lifestyle brands. The company provides critical insights to creators, marketers, and financiers, helping them understand and connect with audiences worldwide. MarketCast's services span the full content lifecycle, from early concept testing and audience segmentation to campaign effectiveness, franchise tracking, and brand strategy. They leverage a combination of qualitative and quantitative research methodologies, advanced data science, and proprietary data sets to deliver actionable intelligence for the film, television, sports, gaming, and lifestyle sectors.
The Los Angeles headquarters serves as the central hub for global operations, executive leadership, core research teams, data science innovation, and client engagement with major Hollywood studios and entertainment companies.
Modern office space in a prominent Wilshire Boulevard building, equipped with advanced analytics capabilities, client presentation suites, and collaborative workspaces designed to foster innovation in media research.
The HQ fosters a dynamic, data-driven, and collaborative work environment. Employees are passionate about entertainment and media, working on cutting-edge projects for leading global brands. There's a strong emphasis on analytical rigor, creative problem-solving, and client-centricity.
Its LA location provides unparalleled access to major studios, production companies, streaming services, and talent agencies, facilitating deep industry integration and understanding of evolving media trends.
MarketCast supports its global client base through a network of key offices in North America and Europe, complemented by remote teams and research capabilities extending across Asia-Pacific and Latin America. This global footprint allows MarketCast to conduct multi-market research studies, provide localized insights for international content releases, and support global brand strategies for entertainment, sports, and lifestyle clients worldwide. Functions supported globally include quantitative and qualitative research, data science and analytics, audience measurement, campaign tracking, and strategic consulting.
5900 Wilshire Blvd, Suite 700
Los Angeles
CA
USA
Address: 1450 Broadway, New York, NY 10018, USA
To provide localized support and insights for major media and advertising clients based in the New York metropolitan area and the broader East Coast region.
Address: The Office Group, 20 Eastbourne Terrace, London, W2 6LG, UK
To lead MarketCast's research and analytics initiatives across the UK and EMEA, understanding regional media consumption habits and entertainment preferences.
Address: 200 Portland St, Boston, MA 02114, USA
Serves as a technology and data science center of excellence, driving innovation in research methodologies and analytical platforms.
Address: N/A
To ensure comprehensive global coverage and specialized local market expertise across different continents and entertainment sectors.
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As of April 2025, MarketCast' leadership includes:
MarketCast has been backed by several prominent investors over the years, including:
MarketCast has maintained a relatively stable executive team over the past 12 months, focusing on integrating recent acquisitions and driving organic growth. Any significant changes are typically announced via official press releases or industry news outlets. As a private company, detailed executive movements are not always broadly publicized.
Discover the tools MarketCast uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
MarketCast typically utilizes common professional email formats. The most frequently observed patterns are [first_initial][last]@marketcast.com and [first].[last]@marketcast.com. These formats are standard for companies of its size and industry.
flast@marketcast.com, first.last@marketcast.com
Format
jdoe@marketcast.com, jane.doe@marketcast.com
Example
85%
Success rate
Inc. Magazine • August 15, 2023
MarketCast announced its inclusion in the Inc. 5000 list, recognizing its significant growth in the competitive landscape of private companies. This marks the second year in a row MarketCast has achieved this distinction....more
MarketCast Press Release • February 1, 2023
MarketCast and Tubular Labs announced a strategic partnership to integrate Tubular's social video analytics into MarketCast's research solutions, offering entertainment marketers enhanced insights into audience engagement and content performance across social platforms....more
MarketCast Press Release • June 28, 2022
MarketCast announced its acquisition of Realeyes, a leader in emotion AI technology. This acquisition aims to enhance MarketCast's media testing capabilities by integrating advanced emotion measurement and attention analytics into its research offerings....more
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