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Market Track
What Does Market Track Do?
Market Track, LLC, founded in 1980 and historically headquartered in Chicago, Illinois, was a prominent leader in providing subscription-based advertising, brand, and pricing intelligence solutions in North America. The company specialized in tracking and analyzing retail promotions, everyday pricing, brand advertising, and e-commerce data across various channels, including print, digital, and in-store. Its services empowered consumer packaged goods (CPG) companies, retailers, and agencies to make informed strategic decisions regarding marketing, sales, and product positioning. Market Track served over 1,200 clients with data-driven insights. In 2019, Market Track was acquired by Vista Equity Partners and combined with InfoScout to form Numerator, integrating its capabilities into Numerator's comprehensive market intelligence platform.
Where Is Market Track's Headquarters?
HQ Function
Served as the central hub for corporate strategy, product development, data operations, sales, and client support for its North American operations.
Notable Features:
Located in a prominent business district in Chicago, offering modern office amenities and access to a rich talent pool. The office space was designed to support collaboration and innovation.
Work Culture:
Market Track fostered a data-driven, client-focused, and collaborative work environment. Employees were part of a dynamic industry, encouraged to innovate and contribute to the company's mission of providing actionable market intelligence.
HQ Significance:
The Chicago headquarters was strategically important due to its central location, access to major clients in the CPG and retail industries, and proximity to a skilled workforce specializing in data analytics and technology.
Values Reflected in HQ: The choice of a modern, well-located office likely reflected Market Track's commitment to professionalism, efficiency, and providing a high-quality environment for its employees and client interactions.
Location:
Primarily focused on North America (USA and Canada), Market Track provided comprehensive retail and advertising intelligence. While its core operations were North American, its data and insights were valuable for multinational CPG companies and retailers with operations or interests in these key markets. Its capabilities are now part of Numerator's broader global offerings.
Street Address:
222 South Riverside Plaza, Suite 700 (historical)
City:
Chicago
State/Province:
Illinois
Country:
USA
Where Else Does Market Track Operate Around the World?
Mississauga, Ontario, Canada
Address: Historically maintained a corporate office in the Greater Toronto Area. Specific street address from pre-acquisition period not readily available.
To provide localized competitive intelligence and market analysis tailored to the Canadian retail landscape.
Fayetteville, Arkansas, USA
Address: Maintained an office presence in Fayetteville. Specific street address from pre-acquisition period not readily available.
To provide dedicated support and insights for major retail partners and understand the dynamics of the South-Central US market.
Buying Intent Signals for Market Track
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Market Track? Meet the Executive Team
As of April 2025, Market Track' leadership includes:
Who's Investing in Market Track?
Market Track has been backed by several prominent investors over the years, including:
What Leadership Changes Has Market Track Seen Recently?
Specific executive new hires or exits for Market Track in its final 12 months of independent operation (roughly 2018) are not prominently publicized, as focus shifted towards its merger with InfoScout to form Numerator in early 2019. Key leadership transitions occurred as part of this broader corporate consolidation rather than standalone hires/exits for Market Track.
What Technology (Tech Stack) Is Used byMarket Track?
Discover the tools Market Track uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Market Track Email Formats and Examples
Historically, companies like Market Track often used common email patterns based on employee names and the company domain 'markettrack.com'. Since Market Track's integration into Numerator, these specific email formats are no longer active for Market Track as a standalone entity. Numerator utilizes its own email structure.
Common historical formats included [first_initial][last]@markettrack.com (e.g., jdoe@markettrack.com) and [first].[last]@markettrack.com (e.g., jane.doe@markettrack.com).
Format
jdoe@markettrack.com
Example
0%
Success rate
What's the Latest News About Market Track?
Numerator Press Release • January 23, 2019
Market Track and InfoScout Combine, Later Rebrand as Numerator
Market Track, a leader in retail promotion and pricing intelligence, announced its combination with InfoScout, a leader in purchase panel data. The merger, orchestrated by Vista Equity Partners, aimed to create a comprehensive consumer and market intelligence firm, which was subsequently rebranded as Numerator....more
Vista Equity Partners Press Release • May 1, 2017
Vista Equity Partners Acquires Market Track
Vista Equity Partners announced its acquisition of Market Track, LLC, a leading provider of advertising, brand, and pricing intelligence. The investment aimed to accelerate Market Track's growth and expand its product offerings in the competitive intelligence market, eventually leading to its integration into Numerator....more
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