What Does Market Strategies International Do?

Total employees850
HeadquartersLivonia
Founded1978

Market Strategies International (MSI) was a prominent global market research and consulting firm specializing in providing insights and intelligence across various industries including automotive, consumer & retail, energy, financial services, healthcare, technology, and telecommunications. Known for its robust research methodologies, deep industry expertise, and actionable recommendations, MSI helped clients understand markets, engage customers, and drive growth. In 2018, Market Strategies International was acquired by Symphony Technology Group (STG) and merged with Morpace to form Escalent, a top human behavior and analytics firm. Escalent continues MSI's legacy by combining proprietary data, methodologies, and technology with industry expertise to help clients navigate disruption and build stronger brands.

Where Is Market Strategies International's Headquarters?

HQ Function

Serves as the primary center for executive leadership, strategic planning, global research operations, data analytics, and administrative functions for Escalent.

Notable Features:

Modern office facilities located in a prominent business center, designed to foster collaboration and innovation among research, analytics, and client service teams.

Work Culture:

The work culture at Escalent, carrying forward elements from MSI, emphasizes data-driven decision-making, intellectual curiosity, collaboration, client-centricity, and a commitment to delivering high-quality insights. Employees often engage in complex problem-solving for leading global brands.

HQ Significance:

The Livonia headquarters is significant as it anchors Escalent's North American operations and serves as the core for its global network. Its location in the Metro Detroit area provides access to a diverse talent pool and proximity to key industries historically served by MSI, like automotive.

Values Reflected in HQ: The headquarters likely reflects values such as innovation, expertise, collaboration, and a commitment to quality through its design, technology infrastructure, and collaborative workspaces.

Location:

Following the integration of Market Strategies International, Escalent possesses a significant global presence, with offices and research capabilities spanning North America, Europe, and Asia. The company supports global client needs through a network of dedicated teams and partners, conducting multi-market research studies, global brand tracking, international market entry analysis, and providing cross-cultural consumer insights. This allows Escalent to deliver comprehensive market intelligence and strategic advice to organizations operating worldwide.

Street Address:

2000 Town Center, Suite 2600

City:

Livonia

State/Province:

Michigan

Country:

USA

Where Else Does Market Strategies International Operate Around the World?

Cambridge, Massachusetts, USA

Address: One Mifflin Place, Suite 400, Cambridge, MA 02138 (historical MSI address, current Escalent status may vary)

Key hub for East Coast operations, providing research and consulting services, particularly for life sciences, technology, and financial services clients.

Portland, Oregon, USA

Address: 121 SW Salmon Street, Suite 1100, Portland, OR 97204 (historical MSI address, current Escalent status may vary)

Serves as a strategic location for engaging with clients in the Western US, contributing to national studies and providing regional insights.

London, United Kingdom

Address: Central London Office (Specific address varies, check Escalent website)

Supports multinational clients with interests in the EMEA region, conducting multi-country studies and offering localized insights.

Toronto, Ontario, Canada

Address: Downtown Toronto Office (Specific address varies, check Escalent website)

Provides dedicated research and consulting for the Canadian market, ensuring culturally relevant insights and strategies.

Buying Intent Signals for Market Strategies International

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Market Strategies International? Meet the Executive Team

As of April 2025, Market Strategies International' leadership includes:

Melissa Sauter - Chief Executive Officer
Chris Barnes - Chief Financial Officer
Jason Mantel - Chief Commercial Officer
J.T. Stein - Chief Client Officer, Financial Services
Angela Barbieri - Chief Human Resources Officer
Alok Gupta - Chief Technology Officer

Who's Investing in Market Strategies International?

Market Strategies International has been backed by several prominent investors over the years, including:

Symphony Technology Group (STG Partners)

What Leadership Changes Has Market Strategies International Seen Recently?

Hire1
Exits0

Escalent periodically refines its leadership team to align with strategic growth and evolving market demands. While specific comprehensive lists of all minor changes are internal, major appointments or departures are typically announced via press releases or industry news. Over the past year, the company has focused on integrating talent and expertise following previous acquisitions and strategic growth initiatives.

New Appointments:

Alok Gupta, Alok Gupta joined Escalent as CTO, tasked with advancing the firm's technological capabilities and data-driven solutions.

What Technology (Tech Stack) Is Used byMarket Strategies International?

Discover the tools Market Strategies International uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Market Strategies International Email Formats and Examples

Escalent, like most professional organizations, utilizes standardized email formats for its employees. The most common formats typically involve combinations of an employee's first name, last name, or initials followed by the company domain.

Common formats include [first].[last]@escalent.co or [first_initial][last]@escalent.co

Format

jane.doe@escalent.co

Example

90%

Success rate

What's the Latest News About Market Strategies International?

PR NewswireOctober 30, 2018

STG Partners Acquires Market Strategies International and Morpace and Combines Them to Form Escalent, a Top 25 Insights and Analytics Firm

Symphony Technology Group (STG) announced the acquisition of Market Strategies International (MSI) and Morpace, and their subsequent merger to create Escalent. The combination formed a leading insights and analytics firm, leveraging the strengths of both legacy companies to offer enhanced services and global reach....more

Escalent Press ReleaseJuly 19, 2023

Escalent Names Alok Gupta Chief Technology Officer

Escalent announced the appointment of Alok Gupta as its new Chief Technology Officer. Gupta is tasked with spearheading the company's technology vision and strategy, focusing on innovation in data analytics, AI, and digital product development to enhance client value....more

Escalent Press ReleaseFebruary 1, 2022

Escalent Acquires Grail Insights from Integreon

Escalent announced its acquisition of Grail Insights, a strategic insights consultancy, from Integreon. This acquisition further expanded Escalent's global presence and strengthened its capabilities in delivering qualitative and quantitative insights across diverse industries....more

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