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Market Strategies International (MSI) was a prominent global market research and consulting firm specializing in providing insights and intelligence across various industries including automotive, consumer & retail, energy, financial services, healthcare, technology, and telecommunications. Known for its robust research methodologies, deep industry expertise, and actionable recommendations, MSI helped clients understand markets, engage customers, and drive growth. In 2018, Market Strategies International was acquired by Symphony Technology Group (STG) and merged with Morpace to form Escalent, a top human behavior and analytics firm. Escalent continues MSI's legacy by combining proprietary data, methodologies, and technology with industry expertise to help clients navigate disruption and build stronger brands.
Serves as the primary center for executive leadership, strategic planning, global research operations, data analytics, and administrative functions for Escalent.
Modern office facilities located in a prominent business center, designed to foster collaboration and innovation among research, analytics, and client service teams.
The work culture at Escalent, carrying forward elements from MSI, emphasizes data-driven decision-making, intellectual curiosity, collaboration, client-centricity, and a commitment to delivering high-quality insights. Employees often engage in complex problem-solving for leading global brands.
The Livonia headquarters is significant as it anchors Escalent's North American operations and serves as the core for its global network. Its location in the Metro Detroit area provides access to a diverse talent pool and proximity to key industries historically served by MSI, like automotive.
Following the integration of Market Strategies International, Escalent possesses a significant global presence, with offices and research capabilities spanning North America, Europe, and Asia. The company supports global client needs through a network of dedicated teams and partners, conducting multi-market research studies, global brand tracking, international market entry analysis, and providing cross-cultural consumer insights. This allows Escalent to deliver comprehensive market intelligence and strategic advice to organizations operating worldwide.
2000 Town Center, Suite 2600
Livonia
Michigan
USA
Address: One Mifflin Place, Suite 400, Cambridge, MA 02138 (historical MSI address, current Escalent status may vary)
Key hub for East Coast operations, providing research and consulting services, particularly for life sciences, technology, and financial services clients.
Address: 121 SW Salmon Street, Suite 1100, Portland, OR 97204 (historical MSI address, current Escalent status may vary)
Serves as a strategic location for engaging with clients in the Western US, contributing to national studies and providing regional insights.
Address: Central London Office (Specific address varies, check Escalent website)
Supports multinational clients with interests in the EMEA region, conducting multi-country studies and offering localized insights.
Address: Downtown Toronto Office (Specific address varies, check Escalent website)
Provides dedicated research and consulting for the Canadian market, ensuring culturally relevant insights and strategies.
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As of April 2025, Market Strategies International' leadership includes:
Market Strategies International has been backed by several prominent investors over the years, including:
Escalent periodically refines its leadership team to align with strategic growth and evolving market demands. While specific comprehensive lists of all minor changes are internal, major appointments or departures are typically announced via press releases or industry news. Over the past year, the company has focused on integrating talent and expertise following previous acquisitions and strategic growth initiatives.
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Escalent, like most professional organizations, utilizes standardized email formats for its employees. The most common formats typically involve combinations of an employee's first name, last name, or initials followed by the company domain.
Common formats include [first].[last]@escalent.co or [first_initial][last]@escalent.co
Format
jane.doe@escalent.co
Example
90%
Success rate
PR Newswire • October 30, 2018
Symphony Technology Group (STG) announced the acquisition of Market Strategies International (MSI) and Morpace, and their subsequent merger to create Escalent. The combination formed a leading insights and analytics firm, leveraging the strengths of both legacy companies to offer enhanced services and global reach....more
Escalent Press Release • July 19, 2023
Escalent announced the appointment of Alok Gupta as its new Chief Technology Officer. Gupta is tasked with spearheading the company's technology vision and strategy, focusing on innovation in data analytics, AI, and digital product development to enhance client value....more
Escalent Press Release • February 1, 2022
Escalent announced its acquisition of Grail Insights, a strategic insights consultancy, from Integreon. This acquisition further expanded Escalent's global presence and strengthened its capabilities in delivering qualitative and quantitative insights across diverse industries....more
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