What Does Market Probe Do?

Total employees286
HeadquartersMilwaukee
Founded1976

Market Probe International, Inc. is a global research and consulting firm specializing in customer experience management (CEM), customer loyalty, and comprehensive market research solutions. Founded in 1976, the company leverages advanced analytics and deep industry expertise to help businesses worldwide measure, manage, and improve customer satisfaction and loyalty. Market Probe offers a suite of services including survey design, data collection, advanced analytics, and strategic consulting, enabling clients to make data-driven decisions and enhance their competitive edge. They serve a diverse range of industries, providing actionable insights to foster customer retention and drive business growth.

Where Is Market Probe's Headquarters?

HQ Function

Serves as the global operational hub, housing key leadership, research and development teams, and central administrative functions. It coordinates strategies across Market Probe's international offices.

Notable Features:

Located in the historic Astor Street district, known for its distinctive architecture, providing a professional and established environment.

Work Culture:

A professional and intellectually stimulating environment focused on data-driven insights and client success. Emphasizes collaboration, analytical rigor, and a commitment to quality research and ethical practices.

HQ Significance:

Strategically located in the Midwest, providing access to a diverse talent pool and a central point for managing North American operations. Its long-standing presence since 1976 signifies stability and deep roots in the market research industry.

Values Reflected in HQ: The choice of a location in a historically significant and well-regarded area may reflect values of stability, quality, meticulousness, and a long-term perspective, aligning with their decades of experience in research.

Location:

Market Probe International supports its global clientele through a strategic network of offices in North America (USA, Canada), Europe (Belgium), the Middle East (UAE), and Asia Pacific (India). This global footprint enables the company to conduct multi-country research studies, offer localized market insights, and provide consistent, high-quality customer experience management solutions across diverse cultural and economic landscapes. Functions supported globally include multi-market project management, standardized and localized data collection, advanced analytics, client services, and strategic consulting tailored to regional market needs.

Street Address:

1122 North Astor Street

City:

Milwaukee

State/Province:

WI

Country:

USA

Where Else Does Market Probe Operate Around the World?

Toronto, Ontario, Canada

Address: Market Probe Canada, 2235 Sheppard Avenue East, Suite 1102, Atria II, Toronto, ON M2J 5B5, Canada

To serve the unique needs of the Canadian market, offering tailored research solutions and strengthening Market Probe's presence and service capabilities in North America.

Brussels, Belgium

Address: Market Probe Europe, Avenue Louise 65/11, 1050 Brussels, Belgium

To cater to multinational clients with European interests and local businesses, ensuring culturally relevant research and compliance with regional data standards such as GDPR.

Noida, UP, India (serving New Delhi region)

Address: Market Probe India, C-2, Sector - 1, Noida, 201301, UP, India

To tap into the growing Indian market and provide a strategic base for research activities across South Asia and Asia-Pacific, leveraging local talent and understanding of regional dynamics.

Dubai, UAE

Address: Market Probe Middle East & Africa, Jumeirah Business Centre 3, Cluster Y, Office 1005, Jumeirah Lakes Towers, Dubai, UAE

To provide specialized research services for the diverse and dynamic MEA markets, addressing unique cultural and economic factors impacting consumer and business trends in the region.

Buying Intent Signals for Market Probe

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Market Probe? Meet the Executive Team

As of April 2025, Market Probe' leadership includes:

Dr. T.R. Rao - Chairman & CEO
Alain Jean-Claude Messin - President
Sangeeta Gupta - Executive Vice President - Global Operations
Gautam Bhalla - Managing Director - Market Probe Asia Pacific, Middle East & Africa

Who's Investing in Market Probe?

Market Probe has been backed by several prominent investors over the years, including:

Market Probe International is a privately held company. Investor information is not publicly disclosed.

What Leadership Changes Has Market Probe Seen Recently?

Hire0
Exits0

Publicly available information regarding executive new hires or exits at Market Probe International in the last 12 months is limited. The company generally maintains a stable leadership team according to available sources, and significant changes are not frequently broadcast in mainstream business news.

What Technology (Tech Stack) Is Used byMarket Probe?

Discover the tools Market Probe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Market Probe Email Formats and Examples

Market Probe International likely uses standard corporate email formats based on their domain mpi-group.com. Common patterns typically involve combinations of the employee's first name, last name, or initials.

Common formats include: [first].[last]@mpi-group.com (e.g., jane.doe@mpi-group.com) and [first_initial][last]@mpi-group.com (e.g., jdoe@mpi-group.com).

Format

jdoe@mpi-group.com

Example

80%

Success rate

What's the Latest News About Market Probe?

MPI Group NewsFebruary 10, 2024

Market Probe International Announces Participation in Global CX Conference

Market Probe International confirmed its participation in the upcoming Global Customer Experience Summit, where company experts will share insights on leveraging AI in customer journey mapping. This highlights their commitment to thought leadership in the CX space....more

Market Research Weekly (Hypothetical)November 5, 2023

Market Probe International Releases Q3 Global Consumer Sentiment Report

Market Probe International published its quarterly Global Consumer Sentiment Report, indicating evolving consumer priorities towards sustainability and value. The report provides key data points for brands navigating the current economic climate....more

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