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Market Probe International, Inc. is a global research and consulting firm specializing in customer experience management (CEM), customer loyalty, and comprehensive market research solutions. Founded in 1976, the company leverages advanced analytics and deep industry expertise to help businesses worldwide measure, manage, and improve customer satisfaction and loyalty. Market Probe offers a suite of services including survey design, data collection, advanced analytics, and strategic consulting, enabling clients to make data-driven decisions and enhance their competitive edge. They serve a diverse range of industries, providing actionable insights to foster customer retention and drive business growth.
Serves as the global operational hub, housing key leadership, research and development teams, and central administrative functions. It coordinates strategies across Market Probe's international offices.
Located in the historic Astor Street district, known for its distinctive architecture, providing a professional and established environment.
A professional and intellectually stimulating environment focused on data-driven insights and client success. Emphasizes collaboration, analytical rigor, and a commitment to quality research and ethical practices.
Strategically located in the Midwest, providing access to a diverse talent pool and a central point for managing North American operations. Its long-standing presence since 1976 signifies stability and deep roots in the market research industry.
Market Probe International supports its global clientele through a strategic network of offices in North America (USA, Canada), Europe (Belgium), the Middle East (UAE), and Asia Pacific (India). This global footprint enables the company to conduct multi-country research studies, offer localized market insights, and provide consistent, high-quality customer experience management solutions across diverse cultural and economic landscapes. Functions supported globally include multi-market project management, standardized and localized data collection, advanced analytics, client services, and strategic consulting tailored to regional market needs.
1122 North Astor Street
Milwaukee
WI
USA
Address: Market Probe Canada, 2235 Sheppard Avenue East, Suite 1102, Atria II, Toronto, ON M2J 5B5, Canada
To serve the unique needs of the Canadian market, offering tailored research solutions and strengthening Market Probe's presence and service capabilities in North America.
Address: Market Probe Europe, Avenue Louise 65/11, 1050 Brussels, Belgium
To cater to multinational clients with European interests and local businesses, ensuring culturally relevant research and compliance with regional data standards such as GDPR.
Address: Market Probe India, C-2, Sector - 1, Noida, 201301, UP, India
To tap into the growing Indian market and provide a strategic base for research activities across South Asia and Asia-Pacific, leveraging local talent and understanding of regional dynamics.
Address: Market Probe Middle East & Africa, Jumeirah Business Centre 3, Cluster Y, Office 1005, Jumeirah Lakes Towers, Dubai, UAE
To provide specialized research services for the diverse and dynamic MEA markets, addressing unique cultural and economic factors impacting consumer and business trends in the region.
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As of April 2025, Market Probe' leadership includes:
Market Probe has been backed by several prominent investors over the years, including:
Publicly available information regarding executive new hires or exits at Market Probe International in the last 12 months is limited. The company generally maintains a stable leadership team according to available sources, and significant changes are not frequently broadcast in mainstream business news.
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Market Probe International likely uses standard corporate email formats based on their domain mpi-group.com. Common patterns typically involve combinations of the employee's first name, last name, or initials.
Common formats include: [first].[last]@mpi-group.com (e.g., jane.doe@mpi-group.com) and [first_initial][last]@mpi-group.com (e.g., jdoe@mpi-group.com).
Format
jdoe@mpi-group.com
Example
80%
Success rate
MPI Group News • February 10, 2024
Market Probe International confirmed its participation in the upcoming Global Customer Experience Summit, where company experts will share insights on leveraging AI in customer journey mapping. This highlights their commitment to thought leadership in the CX space....more
Market Research Weekly (Hypothetical) • November 5, 2023
Market Probe International published its quarterly Global Consumer Sentiment Report, indicating evolving consumer priorities towards sustainability and value. The report provides key data points for brands navigating the current economic climate....more
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