What Does Margaritaville Do?

Total employees2202
HeadquartersOrlando
Founded1977

Margaritaville is a global lifestyle brand inspired by the lyrics and lifestyle of singer, songwriter, and author Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation. The company's portfolio includes resort destinations, hotels, vacation clubs, signature restaurants, casinos, RV resorts, residential real estate communities, and a range of consumer products including apparel, footwear, and home décor. Margaritaville aims to transport guests and consumers to a 'state of mind' of fun and escapism, offering unique experiences and products that embody a relaxed, tropical paradise.

Where Is Margaritaville's Headquarters?

HQ Function

Serves as the global headquarters, overseeing brand strategy, operations, development, marketing, licensing, and corporate functions for all Margaritaville ventures including resorts, restaurants, real estate, and consumer products.

Notable Features:

The headquarters likely embodies the Margaritaville brand with themed decor, a vibrant and relaxed atmosphere, and collaborative workspaces designed to inspire creativity and reflect the company's 'no worries' philosophy.

Work Culture:

The work culture at Margaritaville HQ is expected to be energetic, collaborative, and infused with the brand's spirit of fun and hospitality. Employees, often called 'Ambassadors of Fun,' are encouraged to embody the 'Margaritaville state of mind,' focusing on guest satisfaction and brand promotion.

HQ Significance:

The Orlando HQ is the nerve center for the expansive Margaritaville brand, coordinating its diverse global portfolio and ensuring brand consistency across all touchpoints. It's pivotal for strategic growth and innovation.

Values Reflected in HQ: The headquarters likely reflects core brand values such as fun, escapism, relaxation, hospitality, and community, aiming to create an inspiring environment for employees that mirrors the experience offered to customers.

Location:

Margaritaville supports a wide range of functions globally, primarily focused on hospitality and lifestyle. This includes the operation and franchising of resorts, hotels, restaurants, and bars across the United States, Canada, Mexico, and the Caribbean. They also manage vacation ownership clubs, residential real estate developments, and oversee the licensing and distribution of Margaritaville-branded consumer products internationally.

Street Address:

6900 Turkey Lake Rd, Suite 200

City:

Orlando

State/Province:

FL

Country:

USA

Where Else Does Margaritaville Operate Around the World?

Nashville, TN/USA

Address: Margaritaville Hotel Nashville, 425 Rep. John Lewis Way S, Nashville, TN 37203 (Illustrative of a major operational hub with potential regional corporate functions)

Supports the brand's strong presence and growth in the Nashville area and broader Southeast, overseeing hotel operations, food & beverage, live entertainment, and local partnerships. Facilitates brand integration within a major music and tourism destination.

Hollywood, FL/USA

Address: Margaritaville Hollywood Beach Resort, 1111 N Ocean Dr, Hollywood, FL 33019 (Illustrative of a major operational hub)

Serves as a cornerstone for Margaritaville's presence in South Florida, a key tourism market. Manages a large-scale resort with diverse amenities, driving regional brand awareness and customer engagement.

Buying Intent Signals for Margaritaville

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Margaritaville? Meet the Executive Team

As of April 2025, Margaritaville' leadership includes:

John Cohlan - Chief Executive Officer
Brad Schwaeble - Chief Operating Officer
Tamara Baldanza-Dekker - Chief Marketing Officer
Jim Wiseman - President Of Development (Note: Title may have evolved, verify for most current)

Who's Investing in Margaritaville?

Margaritaville has been backed by several prominent investors over the years, including:

Privately held. Founded by Jimmy Buffett. Following his passing in September 2023, the company continues to be managed by his estate and the long-term leadership team.

What Leadership Changes Has Margaritaville Seen Recently?

Hire0
Exits0

The most significant leadership-related event in the past 12 months was the passing of founder Jimmy Buffett in September 2023. The existing executive team, led by CEO John Cohlan, has ensured operational continuity and continued brand stewardship. No other major C-suite executive hires or departures have been publicly announced for Margaritaville Holdings in this period.

Departures

Jimmy Buffett, Margaritaville's visionary founder, Jimmy Buffett, passed away. His spirit and philosophy remain central to the brand.

What Technology (Tech Stack) Is Used byMargaritaville?

Discover the tools Margaritaville uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Margaritaville Email Formats and Examples

Margaritaville likely uses common corporate email formats. Based on industry standards, the most probable format is [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com.

[firstinitial][last]@margaritaville.com

Format

jdoe@margaritaville.com (example)

Example

75%

Success rate

What's the Latest News About Margaritaville?

PR NewswireJune 14, 2024

Margaritaville at Sea Islander Sets Sail on Inaugural Voyage from Port Tampa Bay

Margaritaville at Sea announced that its newest flagship vessel, the Margaritaville at Sea Islander, embarked on its inaugural guest sailing from Port Tampa Bay. The ship offers 4- and 5-night cruises with stops in Key West, Cozumel, and Progreso....more

TravelPulseDecember 15, 2023

Margaritaville Resort Lake Tahoe Celebrates Grand Opening

The all-new Margaritaville Resort Lake Tahoe celebrated its grand opening, marking the brand's arrival in the popular Northern California/Nevada destination. The resort offers 399 suites and various Margaritaville-themed dining and entertainment options....more

Business WireFebruary 29, 2024

Margaritaville and Grupo Lomas Announce New All-Inclusive Resort Coming to Cancun Island: Margaritaville Island Reserve Resort Cancun

Margaritaville and hospitality group Grupo Lomas announced plans for a new luxury all-inclusive resort, Margaritaville Island Reserve Resort Cancun, scheduled to open in early 2025 on the popular shores of Cancun, Mexico....more

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