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Marca
What Does Marca Do?
Marca is Spain's leading national daily sport newspaper, renowned for its extensive coverage of football, particularly La Liga, major European leagues, and the Spanish national team. Owned by Unidad Editorial, Marca was founded in 1938 and has evolved into a major multimedia sports information provider. Its platforms include the highly trafficked website MARCA.com (with an English version, MARCA in English), the dedicated sports radio station Radio Marca, and various digital initiatives. It stands as the most-read sports newspaper in Spain and enjoys a substantial international audience, especially within Spanish-speaking communities worldwide.
Where Is Marca's Headquarters?
HQ Function
Serves as the central editorial, production, digital operations, and administrative hub for Marca newspaper, MARCA.com, Radio Marca, and other associated brand activities.
Notable Features:
State-of-the-art newsroom, multimedia studios for digital and radio content production, collaborative workspaces designed for rapid news cycles and integrated media operations.
Work Culture:
A dynamic, fast-paced, and deadline-oriented environment, characteristic of major news and sports media organizations. Employees typically share a strong passion for sports. The culture emphasizes collaboration among journalists, editors, digital specialists, and broadcast teams.
HQ Significance:
The headquarters is the operational core of Spain's most influential sports media brand, shaping daily sports narratives and delivering news to millions. It acts as a primary center for sports news gathering, content creation, and dissemination in Spain and for its global audience.
Values Reflected in HQ: The HQ's design and operations likely reflect Marca's core values: passion for sport, speed and accuracy in reporting, journalistic excellence, and innovation in delivering sports content across multiple platforms.
Location:
While its core operations are in Spain, Marca commands a significant global presence primarily through its digital platform, MARCA.com, which includes 'MARCA in English' for international audiences. It has a vast readership in Latin America due to linguistic and cultural ties to Spanish sports. Marca utilizes international correspondents to cover major global sporting events and syndicates its content internationally. Its digital-first approach ensures it serves a worldwide community of sports enthusiasts interested in Spanish and international sports.
Street Address:
Avenida de San Luis, 25
City:
Madrid
State/Province:
Community of Madrid
Country:
Spain
Where Else Does Marca Operate Around the World?
Barcelona, Catalonia, Spain
Address: Regional Bureau Office, specific address not publicly cataloged, typically a centrally located office for journalistic operations.
To ensure comprehensive, on-the-ground reporting from one of Spain's most important sporting regions, catering to both national audience interest and regional reader engagement.
Valencia, Valencian Community, Spain
Address: Regional Bureau Office, specific address not publicly cataloged, typically a centrally located office for journalistic operations.
To offer dedicated sports coverage from another key Spanish region, reflecting local sporting achievements and delivering relevant news to a national audience.
Buying Intent Signals for Marca
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Who's Leading Marca? Meet the Executive Team
As of April 2025, Marca' leadership includes:
Who's Investing in Marca?
Marca has been backed by several prominent investors over the years, including:
What Leadership Changes Has Marca Seen Recently?
In the past 12-18 months, leadership at Marca, such as Director Juan Ignacio Gallardo, has remained consistent. At the parent company level, Unidad Editorial, Stefania Bedogni was appointed General Director of Advertising in May 2023. Publicly announced major executive changes directly within Marca's top editorial leadership are infrequent.
New Appointments:
What Technology (Tech Stack) Is Used byMarca?
Discover the tools Marca uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Marca Email Formats and Examples
Marca, being part of Unidad Editorial, likely utilizes standardized professional email formats. For contacting journalists or staff, common formats typically involve a combination of the first name initial and the last name.
[first_initial].[last_name]@marca.com
Format
j.gallardo@marca.com (This is an illustrative example for Director Juan Ignacio Gallardo, based on common professional formats)
Example
75%
Success rate
What's the Latest News About Marca?
MARCA.com • February 15, 2024
Marca renews its leadership in Spanish and global sports press with almost 16 million unique users in Spain
According to Comscore data for January 2024, Marca continues its reign as the leading sports information website in Spain, attracting nearly 16 million unique users. This figure underscores its dominance and wide margin over competitors, solidifying its status as the preferred sports media outlet for Spanish-speaking audiences....more
MARCA.com • March 1, 2024
Radio MARCA celebrates 23 years on air with special programming
Radio MARCA, the dedicated sports radio station of the Marca group, commemorated its 23rd anniversary with a series of special programs. The celebration highlighted its enduring presence and continuous evolution in the Spanish sports broadcasting landscape, reaffirming its commitment to delivering live sports news, commentary, and analysis to its loyal listenership....more
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