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MAPFRE ASISTENCIA
What Does MAPFRE ASISTENCIA Do?
MAPFRE ASISTENCIA is the specialized assistance unit of the MAPFRE Group, a global insurance company headquartered in Spain. It provides a comprehensive suite of assistance services including travel assistance (medical, legal, logistical), roadside assistance, home emergency services, and health and wellness support. Additionally, it offers vehicle protection programs and lifestyle solutions. MAPFRE ASISTENCIA operates globally, partnering with businesses across various sectors to deliver these services to their end customers, thereby enhancing customer value and loyalty. In mid-2023, MAPFRE announced the strategic evolution of its global assistance unit under the new brand MAWDY (MAPFRE Worldwide Digital Assistance). This rebranding aims to strengthen its leadership in the B2B2C assistance market by emphasizing digital innovation, global partnerships, and an expanded service portfolio.
Where Is MAPFRE ASISTENCIA's Headquarters?
HQ Function
Serves as the global headquarters for strategic planning, operational oversight, product development, technological innovation, and international partner management for MAPFRE's assistance division (MAWDY).
Notable Features:
The MAPFRE Group's Majadahonda campus is a modern, expansive complex featuring advanced technological infrastructure, collaborative workspaces, training facilities, and employee amenities. It is designed with sustainability principles in mind.
Work Culture:
The work culture, aligned with MAPFRE Group's values, emphasizes customer-centricity, innovation, digital transformation, global collaboration, and a strong commitment to ethical practices and social responsibility. There is a focus on agility and adapting to the evolving needs of partners and end-users.
HQ Significance:
This headquarters is pivotal for coordinating MAPFRE ASISTENCIA's (MAWDY's) vast global network of providers and operations, ensuring consistent service quality across diverse markets, and spearheading the development of new digital assistance solutions.
Values Reflected in HQ: The headquarters embodies MAPFRE's core values: solvency, integrity, vocation for service, innovation for leadership, and a committed team. This is reflected in its robust infrastructure, global outlook, and focus on sustainable and responsible business practices.
Location:
MAPFRE ASISTENCIA, now primarily operating as MAWDY, maintains a significant global presence, delivering a wide array of functions worldwide. These include 24/7 multilingual emergency assistance for travelers (covering medical emergencies, legal support, and logistical aid), comprehensive roadside assistance and vehicle recovery services, home emergency repair coordination, and diverse health and wellness support programs. The company also specializes in administering extended warranty programs, credit protection insurance, and other specialty insurance products. This global reach is achieved through a network of owned operational centers, regional subsidiaries, and an extensive, carefully vetted network of local service providers spanning numerous countries across Europe, the Americas, Asia-Pacific, and the Middle East & Africa, ensuring comprehensive support for its partners and their customers globally.
Street Address:
Carretera de Pozuelo, 52
City:
Majadahonda
State/Province:
Madrid
Country:
Spain
Where Else Does MAPFRE ASISTENCIA Operate Around the World?
Mexico City, Mexico
Address: Av. Revolución 507, San Pedro de los Pinos, Benito Juárez, 03800 Ciudad de México, CDMX, Mexico (MAPFRE Mexico Office)
Key center for the North Latin America region, adapting global assistance products to local customer needs, regulatory environments, and managing a network of local service providers.
Miami, Florida, USA
Address: 1111 Brickell Ave, Miami, FL 33131, USA (MAPFRE USA Office often housing assistance coordination)
Strategic location for serving the U.S. market and as a nexus for operations spanning North and South America, catering to both individual travelers and corporate clients.
Istanbul, Turkey
Address: Büyükdere Cad. No:173, Levent Tower, Kat:11-12-13-14, 34394 Levent/İstanbul, Turkey (MAPFRE Sigorta Turkey HQ)
Represents a significant market in the Eurasian region, providing tailored assistance solutions and support for individual policyholders and corporate partners within Turkey and surrounding areas.
Paris, France
Address: 102 Avenue du Président Kennedy, 75016 Paris, France (MAPFRE ASISTENCIA France Office)
Serves as an important operational center in Western Europe, catering to the specific needs of French consumers and business clients.
Buying Intent Signals for MAPFRE ASISTENCIA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading MAPFRE ASISTENCIA? Meet the Executive Team
As of April 2025, MAPFRE ASISTENCIA' leadership includes:
Who's Investing in MAPFRE ASISTENCIA?
MAPFRE ASISTENCIA has been backed by several prominent investors over the years, including:
What Leadership Changes Has MAPFRE ASISTENCIA Seen Recently?
In mid-2023, MAPFRE strategically rebranded its global assistance unit, formerly MAPFRE ASISTENCIA, to MAWDY. This transition included the appointment of a new executive leadership team to steer the unit's enhanced focus on digital solutions and global B2B2C partnerships. Consequently, the primary executive movements have been new appointments to lead MAWDY. No prominent executive departures specifically tied to this rebranding have been publicly announced in the last 12 months.
New Appointments:
What Technology (Tech Stack) Is Used byMAPFRE ASISTENCIA?
Discover the tools MAPFRE ASISTENCIA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
MAPFRE ASISTENCIA Email Formats and Examples
Email communications from MAPFRE ASISTENCIA historically followed the MAPFRE Group's conventions. With the rebranding of the assistance unit to MAWDY, new email formats using the @mawdy.com domain are becoming standard for this division. Common patterns include [first_initial][last_name] or [first_name].[last_name].
Common formats include: `flast@mapfre.com` (e.g., jdoe@mapfre.com), `first.last@mapfre.com` (e.g., jane.doe@mapfre.com). For MAWDY: `flast@mawdy.com` (e.g., jdoe@mawdy.com) or `first.last@mawdy.com` (e.g., jane.doe@mawdy.com).
Format
ljimenez@mawdy.com (example for L. Jimenez at MAWDY)
Example
85%
Success rate
What's the Latest News About MAPFRE ASISTENCIA?
MAPFRE Corporate News • May 17, 2023
MAPFRE ASISTENCIA Evolves: Launches MAWDY as New Global Assistance Brand
MAPFRE announced the launch of MAWDY, the new brand for its global assistance unit, previously known as MAPFRE ASISTENCIA. This strategic move aims to consolidate its leadership in the B2B2C assistance sector by enhancing digital capabilities, fostering global partnerships, and expanding its service offerings in travel, roadside, home, health, and lifestyle assistance. Leire Jiménez was appointed as the CEO of MAWDY....more
MAPFRE Corporate News • October 5, 2023
MAWDY (MAPFRE's assistance unit) and Bankinter Consumer Finance Extend Credit Protection Insurance Alliance
MAWDY, MAPFRE's global assistance unit, has renewed and extended its strategic alliance with Bankinter Consumer Finance. This partnership involves the continued distribution of credit protection insurance products associated with personal loans and credit cards offered by Bankintercard, reinforcing MAWDY's position in providing valuable insurance solutions through financial institutions....more
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