What Does Maisonette Do?

Total employees87
HeadquartersBrooklyn
Founded2017

Maisonette is a premier online marketplace dedicated to children's products, founded in 2017 by Sylvana Ward Durrett and Luisana Mendoza de Roccia. It offers a thoughtfully curated selection of high-quality and stylish clothing, accessories, toys, home décor, and gear from a diverse range of global brands, from established designers to emerging independent boutiques. Maisonette aims to simplify shopping for parents by providing a one-stop-shop for unique and well-crafted items, combining a sophisticated aesthetic with practicality for everyday family life. The platform also features editorial content, offering inspiration and advice for modern parenting.

Where Is Maisonette's Headquarters?

HQ Function

Serves as the central hub for all core business operations including merchandising, marketing, technology development, customer experience, and corporate strategy for the curated online children's marketplace.

Notable Features:

Likely a modern, open-concept office space reflecting the brand's chic and playful aesthetic, located in a converted industrial building typical of DUMBO. Designed to foster collaboration and creativity among teams.

Work Culture:

A fast-paced, entrepreneurial, and collaborative environment. Employees are passionate about children's products, design, and e-commerce innovation. Emphasis on quality curation, customer experience, and a strong sense of community.

HQ Significance:

As the nerve center of Maisonette, the HQ is crucial for maintaining brand consistency, driving growth initiatives, managing partnerships with hundreds of brands, and innovating the online shopping experience for parents.

Values Reflected in HQ: The HQ's location in DUMBO, known for design and innovation, mirrors Maisonette's commitment to style, quality, curated experiences, and a forward-thinking approach to children's retail.

Location:

Maisonette operates as an e-commerce platform primarily serving customers within the United States. They curate a wide range of children's products from boutique brands and designers globally, making them accessible to their U.S. customer base. Their global functions involve sourcing and merchandising unique items from international markets to feature on their platform.

Street Address:

55 Washington Street

City:

Brooklyn

State/Province:

NY

Country:

USA

Where Else Does Maisonette Operate Around the World?

No additional office locations available.

Buying Intent Signals for Maisonette

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Maisonette? Meet the Executive Team

As of April 2025, Maisonette' leadership includes:

Sylvana Ward Durrett - Co-Founder & Chief Executive Officer
Luisana Mendoza de Roccia - Co-Founder & President
Jane Sung - Chief Merchandising Officer

Who's Investing in Maisonette?

Maisonette has been backed by several prominent investors over the years, including:

New Enterprise Associates (NEA)
G Squared
Imaginary Ventures
Manzanita Capital
Able Partners
True Ventures

What Leadership Changes Has Maisonette Seen Recently?

Hire1
Exits0

Maisonette significantly strengthened its leadership team in the past year with the strategic appointment of a new Chief Merchandising Officer. No major executive departures have been publicly announced during this period.

New Appointments:

Jane Sung, Jane Sung appointed as new Chief Merchandising Officer to lead merchandising strategy and product assortment.

What Technology (Tech Stack) Is Used byMaisonette?

Discover the tools Maisonette uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Maisonette Email Formats and Examples

While Maisonette's specific email format is not publicly confirmed, companies of its nature often use standard formats. Common patterns include [first_initial][last]@maisonette.com or [first].[last]@maisonette.com or [first]@maisonette.com.

[first]@maisonette.com (e.g., jane@maisonette.com)

Format

example@maisonette.com

Example

70%

Success rate

What's the Latest News About Maisonette?

WWD (Women's Wear Daily)March 7, 2024

Maisonette Names Jane Sung Chief Merchandising Officer

Maisonette, the curated online marketplace for children's wear, toys, and home goods, has appointed Jane Sung as its new chief merchandising officer. Sung, formerly of Saks Fifth Avenue and Ralph Lauren, is expected to enhance Maisonette's product strategy and vendor relationships....more

Business of FashionOctober 26, 2021

Maisonette Raises $30 Million to Become the ‘Net-a-Porter for Kids’

Maisonette secured $30 million in a Series B funding round led by G Squared, with participation from existing investors NEA and Manzanita Capital. The funds are aimed at expanding its market reach and enhancing its curated platform for children's luxury goods....more

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