What Does Maidenform Do?

Total employees317
HeadquartersWinston-Salem
Founded1922

Maidenform is an iconic American brand specializing in women's intimate apparel, including bras, panties, and shapewear. Founded in 1922 by Ida Rosenthal, Enid Bissett, and William Rosenthal, Maidenform revolutionized the industry with the first modern-seamed uplift bra. Known for its commitment to comfort, fit, and feminine design, Maidenform empowers women to feel confident and beautiful. In 2013, Maidenform Brands was acquired by Hanesbrands Inc., and it continues to operate as a key brand within Hanesbrands' extensive portfolio of apparel.

Where Is Maidenform's Headquarters?

HQ Function

Serves as the primary corporate office, housing executive leadership, global brand management (including Maidenform), strategic planning, finance, legal, human resources, and supply chain management.

Notable Features:

A large corporate campus designed to support diverse business functions, likely including product development and design studios for various Hanesbrands apparel lines.

Work Culture:

The work culture at Hanesbrands emphasizes innovation, corporate responsibility, and a commitment to quality in the apparel industry. It fosters a collaborative environment aimed at driving growth for its portfolio of well-known brands.

HQ Significance:

The Winston-Salem headquarters is significant as the command center for a global apparel leader, dictating the strategic direction, operational efficiency, and brand stewardship for Hanesbrands' portfolio, which includes Maidenform.

Values Reflected in HQ: The headquarters likely reflects Hanesbrands' values of integrity, innovation, inclusivity, and a commitment to making a positive impact on communities and the environment.

Location:

As a brand within Hanesbrands Inc., Maidenform benefits from Hanesbrands' extensive global presence. Hanesbrands operates in more than 40 countries. Its global functions include design and product development, sourcing and manufacturing, marketing and sales, and distribution. This worldwide network supports the availability of Maidenform products to consumers internationally through various retail channels and e-commerce platforms.

Street Address:

1000 E Hanes Mill Rd

City:

Winston-Salem

State/Province:

North Carolina

Country:

USA

Where Else Does Maidenform Operate Around the World?

New York, New York/USA

Address: Specific addresses vary; Hanesbrands maintains offices and showrooms in the New York City area.

Supports brand presence, product development, and market engagement within the critical North American fashion and retail sector.

Various International Locations

Address: Hanesbrands operates numerous offices, manufacturing facilities, and distribution centers globally, including in Europe, Asia-Pacific, and Latin America.

To manage and expand Hanesbrands' international operations, cater to local market needs, and optimize global supply chain and distribution networks.

Buying Intent Signals for Maidenform

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Maidenform? Meet the Executive Team

As of April 2025, Maidenform' leadership includes:

Stephen B. Bratspies - Chief Executive Officer
Scott Lewis - Interim Chief Financial Officer and Chief Accounting Officer
Joseph W. Cavaliere - Group President, Global Innerwear
Michael Johnson - President, E-commerce and Customer Experience
Vanessa Robinson - President, Global Champion
Kristin L. Oliver - Chief Human Resources Officer

Who's Investing in Maidenform?

Maidenform has been backed by several prominent investors over the years, including:

Publicly Traded (NYSE: HBI)
The Vanguard Group, Inc.
BlackRock, Inc.
State Street Corporation
Dimensional Fund Advisors LP
PRIMECAP Management Company

What Leadership Changes Has Maidenform Seen Recently?

Hire2
Exits1

Hanesbrands Inc. has experienced several key executive transitions over the past year, including changes in the CFO role and appointments to strengthen its global brand leadership and operations.

Departures

Michael Dastugue, Michael Dastugue departed from his role as Chief Financial Officer.

New Appointments:

Scott Lewis, Scott Lewis, previously Chief Accounting Officer and Controller, was appointed Interim Chief Financial Officer.
Lorenzo Moretti, Lorenzo Moretti was appointed as President of Hanes Europe.
Michael Johnson, Michael Johnson appointed as President, E-commerce and Customer Experience.

What Technology (Tech Stack) Is Used byMaidenform?

Discover the tools Maidenform uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Maidenform Email Formats and Examples

Hanesbrands Inc., the parent company of Maidenform, typically utilizes common corporate email formats. The most frequently observed patterns are [first].[last]@hanesbrands.com and [first_initial][last]@hanesbrands.com. Understanding these formats can be useful for professional communication.

[first].[last]@hanesbrands.com, [first_initial][last]@hanesbrands.com

Format

jane.doe@hanesbrands.com, jdoe@hanesbrands.com

Example

90%

Success rate

What's the Latest News About Maidenform?

Hanesbrands Inc. NewsroomFebruary 7, 2024

Hanesbrands Reports Fourth-Quarter and Full-Year 2023 Results, Notes Innerwear Performance

Hanesbrands Inc. (NYSE: HBI) reported its Q4 and full-year 2023 financial results. For Q4, global Innerwear sales, which include the Maidenform brand, decreased 12% compared to prior year. For the full year, Innerwear sales decreased 13%. The company outlined its ongoing initiatives under its Full Potential plan to drive growth and improve profitability across its portfolio....more

HanesBrands Inc. NewsroomSeptember 28, 2023

Hanesbrands Announces CFO Transition

Hanesbrands Inc. announced that Michael Dastugue, Chief Financial Officer, would be leaving the company. Scott Lewis, the Company’s Chief Accounting Officer and Controller, was appointed Interim Chief Financial Officer, effective immediately. The company initiated a comprehensive search for a permanent CFO....more

Hanesbrands Inc. NewsroomMay 9, 2023

HanesBrands Appoints Lorenzo Moretti as President, Hanes Europe

Hanesbrands announced the appointment of Lorenzo Moretti as president of Hanes Europe. Moretti will lead HanesBrands’ European commercial operations, bringing extensive experience from consumer goods and apparel companies....more

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