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Maidenform is an iconic American brand specializing in women's intimate apparel, including bras, panties, and shapewear. Founded in 1922 by Ida Rosenthal, Enid Bissett, and William Rosenthal, Maidenform revolutionized the industry with the first modern-seamed uplift bra. Known for its commitment to comfort, fit, and feminine design, Maidenform empowers women to feel confident and beautiful. In 2013, Maidenform Brands was acquired by Hanesbrands Inc., and it continues to operate as a key brand within Hanesbrands' extensive portfolio of apparel.
Serves as the primary corporate office, housing executive leadership, global brand management (including Maidenform), strategic planning, finance, legal, human resources, and supply chain management.
A large corporate campus designed to support diverse business functions, likely including product development and design studios for various Hanesbrands apparel lines.
The work culture at Hanesbrands emphasizes innovation, corporate responsibility, and a commitment to quality in the apparel industry. It fosters a collaborative environment aimed at driving growth for its portfolio of well-known brands.
The Winston-Salem headquarters is significant as the command center for a global apparel leader, dictating the strategic direction, operational efficiency, and brand stewardship for Hanesbrands' portfolio, which includes Maidenform.
As a brand within Hanesbrands Inc., Maidenform benefits from Hanesbrands' extensive global presence. Hanesbrands operates in more than 40 countries. Its global functions include design and product development, sourcing and manufacturing, marketing and sales, and distribution. This worldwide network supports the availability of Maidenform products to consumers internationally through various retail channels and e-commerce platforms.
1000 E Hanes Mill Rd
Winston-Salem
North Carolina
USA
Address: Specific addresses vary; Hanesbrands maintains offices and showrooms in the New York City area.
Supports brand presence, product development, and market engagement within the critical North American fashion and retail sector.
Address: Hanesbrands operates numerous offices, manufacturing facilities, and distribution centers globally, including in Europe, Asia-Pacific, and Latin America.
To manage and expand Hanesbrands' international operations, cater to local market needs, and optimize global supply chain and distribution networks.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Maidenform' leadership includes:
Maidenform has been backed by several prominent investors over the years, including:
Hanesbrands Inc. has experienced several key executive transitions over the past year, including changes in the CFO role and appointments to strengthen its global brand leadership and operations.
Discover the tools Maidenform uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Hanesbrands Inc., the parent company of Maidenform, typically utilizes common corporate email formats. The most frequently observed patterns are [first].[last]@hanesbrands.com and [first_initial][last]@hanesbrands.com. Understanding these formats can be useful for professional communication.
[first].[last]@hanesbrands.com, [first_initial][last]@hanesbrands.com
Format
jane.doe@hanesbrands.com, jdoe@hanesbrands.com
Example
90%
Success rate
Hanesbrands Inc. Newsroom • February 7, 2024
Hanesbrands Inc. (NYSE: HBI) reported its Q4 and full-year 2023 financial results. For Q4, global Innerwear sales, which include the Maidenform brand, decreased 12% compared to prior year. For the full year, Innerwear sales decreased 13%. The company outlined its ongoing initiatives under its Full Potential plan to drive growth and improve profitability across its portfolio....more
HanesBrands Inc. Newsroom • September 28, 2023
Hanesbrands Inc. announced that Michael Dastugue, Chief Financial Officer, would be leaving the company. Scott Lewis, the Company’s Chief Accounting Officer and Controller, was appointed Interim Chief Financial Officer, effective immediately. The company initiated a comprehensive search for a permanent CFO....more
Hanesbrands Inc. Newsroom • May 9, 2023
Hanesbrands announced the appointment of Lorenzo Moretti as president of Hanes Europe. Moretti will lead HanesBrands’ European commercial operations, bringing extensive experience from consumer goods and apparel companies....more
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