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Mahindra Two Wheelers Ltd. (MTWL) was the dedicated two-wheeler manufacturing arm of the Indian multinational Mahindra & Mahindra (M&M). Established in 2008 following M&M's acquisition of assets from Kinetic Motor Company Limited, MTWL aimed to make a significant mark in the burgeoning Indian two-wheeler market. The company produced a range of scooters, such as the Gusto, Rodeo, and Duro, and motorcycles, most notably the Mahindra Mojo. Over the years, MTWL focused on innovation and catering to diverse customer needs. In 2021, Mahindra Two Wheelers Ltd. was officially merged with its parent company, Mahindra & Mahindra Ltd. M&M's interests in the two-wheeler segment are now primarily driven through its subsidiary, Classic Legends Pvt. Ltd., which has successfully revived iconic motorcycle brands like Jawa, Yezdi, and BSA for both Indian and international markets. While the MTWL brand itself is no longer at the forefront, its manufacturing capabilities and R&D learnings have been integrated into the broader M&M automotive ecosystem.
Strategic decision-making, corporate governance, financial management, and overall group strategy for all Mahindra businesses, including the automotive sector which encompasses two-wheeler interests.
Iconic high-rise building complex, serving as the nerve center for the global Mahindra Group, equipped with modern corporate facilities.
Driven by Mahindra's 'Rise' philosophy (Accepting No Limits, Alternative Thinking, Driving Positive Change), fostering innovation, professionalism, and a customer-centric approach across its diverse businesses.
The Mahindra Group headquarters is pivotal for directing one of India's largest conglomerates, influencing national and international business strategies across sectors like automotive, farm equipment, IT, and financial services.
Historically, Mahindra Two Wheelers Ltd primarily focused on the Indian domestic market, with limited export operations to countries in South Asia, Africa, and Latin America. Post-merger, Mahindra & Mahindra's global automotive strategy and its subsidiary Classic Legends (Jawa, Yezdi, BSA brands) drive the international presence for its two-wheeler segment, with these classic brands having a growing footprint in Europe, Southeast Asia, and other international markets.
Mahindra Towers, G M Bhosale Marg, Worli
Mumbai
Maharashtra
India
Address: Survey No. 100 & 102, Industrial Area No. 2, Pithampur, District Dhar, Madhya Pradesh - 454775, India
Serves as a critical production hub for vehicles targeted at the domestic Indian market and for export units to various international markets.
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As of April 2025, Mahindra Two Wheelers Ltd' leadership includes:
Mahindra Two Wheelers Ltd has been backed by several prominent investors over the years, including:
Specific executive movements for 'Mahindra Two Wheelers Ltd' as a standalone entity are not applicable due to its merger with Mahindra & Mahindra. Executive changes related to the two-wheeler business occur within the broader Mahindra & Mahindra automotive division or its subsidiary, Classic Legends Pvt. Ltd. No major publicly announced changes specific only to the legacy MTWL structure have been noted in the last 12 months.
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Email formats for personnel associated with Mahindra's two-wheeler interests would typically follow the standard convention of the parent company, Mahindra & Mahindra.
[last].[first]@mahindra.com
Format
sharma.rohit@mahindra.com
Example
80%
Success rate
Autocar Professional • March 7, 2024
Classic Legends, a subsidiary of Mahindra & Mahindra, has commenced production of the BSA Gold Star motorcycle in India. The launch of this iconic British brand in the Indian market is anticipated soon, signaling a strategic move in the premium classic motorcycle segment....more
Economic Times Auto • February 8, 2024
Mahindra & Mahindra has reaffirmed its commitment to the electric two-wheeler market. However, the company acknowledges that establishing a strong presence will require strategic planning and time, with a focus on achieving the right product-market fit for its future electric offerings....more
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