Mahabis is a London-based, e-commerce lifestyle brand founded in 2014, renowned for reinventing the slipper. They focus on creating simple, functional, and beautiful products for everyday comfort. Their signature design often features premium materials, minimalist aesthetics, and sometimes detachable/multi-surface soles, making them versatile. Following an acquisition in early 2023 by YYX Capital, Mahabis continues its direct-to-consumer model, delivering high-quality comfort footwear globally with a renewed focus on growth and innovation.
Serves as the central hub for brand strategy, product development, marketing, e-commerce operations, and financial oversight, likely in coordination with YYX Capital.
The operational headquarters are co-located with or managed through its parent company YYX Capital, utilizing modern office facilities in a central London location.
Likely a dynamic and agile environment, focused on brand rebuilding and growth within the e-commerce sector. Emphasis on innovation, customer experience, and leveraging digital channels.
The London HQ is crucial for steering the brand's direction post-acquisition, driving its recovery and expansion efforts in the competitive global footwear market.
Mahabis sells its products globally through its dedicated e-commerce websites, with localized versions for key markets. Their global presence is supported by international digital marketing campaigns, customer service operations designed to assist a worldwide clientele, and a network of third-party distribution centers in regions such as the UK, European Union, North America, and Australia. This infrastructure enables Mahabis to reach and serve customers in numerous countries efficiently.
Acre House, 11-15 William Road
London
England
United Kingdom
Address: Various 3PL Partner Locations - Not Publicly Listed as Mahabis Offices
Ensuring timely and cost-effective delivery of Mahabis products to customers, managing regional inventory, and handling returns processing for key international markets.
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As of April 2025, mahabis' leadership includes:
mahabis has been backed by several prominent investors over the years, including:
In the past 12 months (approximately May 2023 - May 2024), there have been no major, publicly announced new executive hires or departures at Mahabis. The current leadership team, including Managing Director James Cox, was largely established following the acquisition by YYX Capital in January 2023 and has since been focused on the brand's strategic growth and operational stability.
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Mahabis likely uses standard professional email formats for its corporate communications. While not publicly confirmed, common patterns for companies of its size and type include using the first name and last name, or first initial and last name.
first.last@mahabis.com or finitiallast@mahabis.com
Format
example: jane.doe@mahabis.com
Example
70%
Success rate
The Independent • March 15, 2024
A product review by The Independent, updated in March 2024, examines the Mahabis classic slippers, discussing their comfort, design features, and overall value, reinforcing their popular image in the comfort footwear market....more
Drapers • January 24, 2023
Slipper brand Mahabis was acquired out of administration by YYX Capital, a new consumer-focused investment firm. The acquisition aimed to stabilize the brand and set it on a new path for growth under new ownership and strategy....more
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