HQ Function

Serves as the central hub for global operations, including research and development, product design, core manufacturing, marketing, sales, and corporate administration for Magura's bicycle and motorcycle component divisions.

Notable Features:

The Bad Urach facility integrates modern production lines with advanced engineering labs, directly reflecting the company's commitment to 'Made in Germany' quality and precision engineering. It's situated in a region known for both its industrial heritage and natural beauty, potentially inspiring innovation.

Work Culture:

Expected to be characterized by a strong engineering focus, precision, and quality control, typical of German manufacturing. A passion for cycling and motorsports likely permeates the culture, fostering innovation and collaboration among employees dedicated to high-performance products.

HQ Significance:

The Bad Urach headquarters is not just an administrative center but the heart of Magura's innovation, product development, and primary manufacturing. It upholds the company's legacy and 'Made in Germany' quality promise, serving as the core of its global operations and brand identity.

Values Reflected in HQ: The headquarters embodies Magura's core values of precision engineering, innovation, high quality ('Made in Germany'), reliability, and a long-standing commitment to the cycling and motorcycling industries.

Location:

Magura supports its global operations through its primary manufacturing facilities in Germany, dedicated sales and service subsidiaries in key markets like North America (USA) and Asia (Taiwan via a joint venture), and an extensive network of distributors and dealers in over 40 countries. This global footprint ensures worldwide availability of its bicycle and motorcycle components, technical support, and after-sales service, catering to both OEM partners and end-users.

Street Address:

Eckisstraße 5

City:

Bad Urach

State/Province:

Baden-Württemberg

Country:

Germany