What Does Magnolia Bakery Do?

Total employees540
HeadquartersNew York
Founded1996

Magnolia Bakery, founded in 1996 in New York City's West Village, is a cherished bakery renowned for its classic American desserts, particularly its iconic banana pudding and pastel-frosted cupcakes. It gained international fame after being featured in "Sex and the City" and has since become a global phenomenon. The bakery offers a wide array of freshly baked goods, including cakes, pies, cookies, and cheesecakes, all crafted with high-quality ingredients. Magnolia Bakery is celebrated for its nostalgic, high-quality treats and its charming, vintage-inspired bakeshop atmosphere, attracting both locals and tourists worldwide. The brand has expanded with locations across the United States and internationally through franchising, while maintaining its commitment to traditional baking methods and customer delight.

Where Is Magnolia Bakery's Headquarters?

HQ Function

The headquarters oversees global brand management, strategic planning, franchise operations, marketing initiatives, finance, human resources, and new product development for all Magnolia Bakery locations.

Notable Features:

The corporate office is likely a modern workspace designed for collaboration and brand strategy, distinct from the bakeshop's vintage aesthetic. It may house facilities for culinary innovation and quality control.

Work Culture:

The work culture at Magnolia Bakery's headquarters is characterized by a fast-paced, creative, and collaborative environment. There's a strong emphasis on maintaining brand integrity, ensuring product quality, and fostering a passion for the art of baking and customer satisfaction.

HQ Significance:

As the central nerve center, the NYC headquarters is crucial for driving the global expansion, maintaining operational consistency, and preserving the unique charm and quality that defines the Magnolia Bakery brand worldwide.

Values Reflected in HQ: The headquarters embodies values such as strategic growth, operational excellence, brand stewardship, innovation in classic American baking, and a deep commitment to delivering joy to customers through high-quality products.

Location:

Magnolia Bakery supports its global operations through a network of company-owned stores in key U.S. cities and an expanding international franchise system. This dual approach enables brand growth across diverse markets in North America, the Middle East (including UAE, Qatar, Saudi Arabia, Jordan), and Asia (including South Korea, Philippines). Globally supported functions include rigorous brand standard enforcement, supply chain management for signature ingredients and packaging, international marketing collaboration, and comprehensive franchise partner training and support. In the U.S., nationwide online ordering and shipping further extend its domestic reach beyond physical bakeshop locations.

Street Address:

111 West 33rd Street, Suite 1205

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Magnolia Bakery Operate Around the World?

Los Angeles, CA, USA

Address: 8389 West 3rd Street, Los Angeles, CA 90048

Caters to the large Southern California market, including local residents, tourists, and a significant number of catering and special event orders, enhancing brand visibility in a major media market.

Chicago, IL, USA

Address: 108 N State Street, Chicago, IL 60602 (Block 37)

Serves the bustling Chicago metropolitan area, including the business community and visitors, strengthening Magnolia Bakery's presence and market share in the Midwest region.

Dubai, UAE

Address: The Dubai Mall, Lower Ground Floor, Financial Center Road, Dubai, UAE

Expands the company's global footprint, introduces classic American baked goods to a diverse international audience, and leverages high foot traffic in a premier global retail and tourist destination.

Doha, Qatar

Address: Multiple locations including Dar Al Salam Mall, Mall of Qatar

Further strengthens brand presence in the Gulf Cooperation Council (GCC) region, catering to local demand for premium international dessert offerings.

Buying Intent Signals for Magnolia Bakery

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Magnolia Bakery? Meet the Executive Team

As of April 2025, Magnolia Bakery' leadership includes:

Steve Abrams - Chief Executive Officer
Bobbie Lloyd - Chief Baking Officer
Erick Larios - Chief Financial Officer

Who's Investing in Magnolia Bakery?

Magnolia Bakery has been backed by several prominent investors over the years, including:

An affiliate of The Chatterjee Group (TCG) (Majority Stakeholder)
Hudson Yards (Investment Firm)

What Leadership Changes Has Magnolia Bakery Seen Recently?

Hire0
Exits0

As a privately held company, Magnolia Bakery does not frequently publicize internal executive movements. No major executive hires or departures have been publicly announced in the last 12 months. Leadership changes are typically most visible during significant events like acquisitions, such as the one in 2021 which established the current ownership and senior leadership team.

What Technology (Tech Stack) Is Used byMagnolia Bakery?

Discover the tools Magnolia Bakery uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Magnolia Bakery Email Formats and Examples

Magnolia Bakery's specific internal email address format is not publicly disclosed. However, businesses of its scale commonly utilize standardized formats. For customer-facing communications, they use designated email addresses such as guestrelations@magnoliabakery.com or through contact forms on their website. A plausible format for internal corporate emails could be [first_initial][last]@magnoliabakery.com or [first_name].[last_name]@magnoliabakery.com.

[first_initial][last]@magnoliabakery.com

Format

jdoe@magnoliabakery.com

Example

60%

Success rate

What's the Latest News About Magnolia Bakery?

Food & WineOctober 5, 2023

Magnolia Bakery Now Ships Its Famous Banana Pudding Nationwide

Magnolia Bakery announced that its beloved, world-famous banana pudding is now available for nationwide shipping across the United States. This strategic move allows fans outside of cities with physical bakeshops to enjoy one of the bakery's most iconic and sought-after treats, delivered directly to their homes....more

Chew BoomMarch 1, 2024

Magnolia Bakery Unveils New Spring Treats Collection

Magnolia Bakery is welcoming the spring season with a delightful new collection of treats. The seasonal lineup features new items such as Lavender Cupcakes and a Lemon Bar Icebox Pie, alongside returning fan favorites. These spring specials are available for a limited time at all Magnolia Bakery locations and for online order....more

PR NewswireApril 3, 2021

Magnolia Bakery Acquired by New Investor Group Led by The Chatterjee Group

Magnolia Bakery announced its acquisition by a new investor group, led by an affiliate of The Chatterjee Group (TCG) along with Hudson Yards. Steve Abrams, former CEO of Magnolia Bakery, continued as CEO under the new ownership, aiming to leverage the new partnership for strategic growth and expansion of the iconic brand....more

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