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Magniflex is a renowned Italian company specializing in the design and manufacture of high-quality mattresses, pillows, and sleep accessories. Founded in Prato, Italy, in 1962 by Giuliano Magni, the company has grown from a small workshop into a global brand present in over 99 countries. Magniflex is celebrated for its commitment to innovation, using advanced materials and technologies like Memoform and Ecogreen to promote well-being and provide optimal sleep comfort. The brand prides itself on 'Made in Italy' craftsmanship, ensuring superior quality and design in every product, focusing on sustainability and ergonomic support.
The Prato headquarters serves as the central hub for Magniflex's global operations, including research and development, design, state-of-the-art manufacturing, and corporate management.
The facility spans over 33,000 square meters, housing advanced manufacturing lines, R&D laboratories dedicated to material science and sleep technology, design studios, and extensive showrooms. It is a key example of Italian industrial capability in the region.
The work culture at Magniflex HQ is characterized by a dedication to craftsmanship, continuous innovation, and quality, deeply rooted in its 'Made in Italy' heritage. There's likely a blend of family business values with a global, professional outlook, fostering expertise and passion for sleep wellness.
As the birthplace and nerve center of the company, the Prato headquarters is crucial for maintaining Magniflex's commitment to quality, innovation, and its authentic Italian identity, directly overseeing production and global strategy.
Magniflex operates globally, with its products available in 99 countries across Europe, North America, Asia, Australia, and Africa. This extensive reach is supported by a network of distributors, flagship stores (including Milan, New York, Tokyo, Dubai), and regional sales offices. Key functions supported globally include sales and marketing, distribution and logistics, customer service, and brand management, all tailored to local market needs while maintaining the core 'Made in Italy' quality and innovation.
Via San Leonardo da Porto Maurizio, 24/26/28
Prato
PO (Prato)
Italy
Address: Magniflex USA Ltd., 3050 Biscayne Blvd Ste 200, Miami, FL 33137, USA
To expand Magniflex's market share in North America, provide customer support, manage showrooms, and coordinate logistics for the region.
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As of April 2025, Magniflex' leadership includes:
Magniflex has been backed by several prominent investors over the years, including:
As a long-standing family-owned business, major executive changes at Magniflex are infrequent and typically involve internal succession or strategic appointments that are not always publicly detailed like those in publicly traded companies. No major executive hires or exits have been widely reported in the last 12 months.
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Magniflex likely utilizes several email formats across its global operations, often specific to regional domains (e.g., .it for Italy, .us for the USA). Common professional formats generally include [first].[last]@[domain] or [first_initial][last]@[domain]. For global communications, magniflex.com is a primary domain.
[first].[last]@magniflex.com
Format
marco.magni@magniflex.com
Example
75%
Success rate
Furniture Today • May 9, 2024
Magniflex USA highlighted its expanded showroom and new product introductions, including the updated Armonia collection and new adjustable bases, at the Spring High Point Market, emphasizing its commitment to Italian craftsmanship and sleep innovation for the U.S. market....more
Sleep Retailer • May 1, 2023
Magniflex presented its latest innovations at Salone del Mobile 2023 in Milan, introducing a new collection focused on sustainable materials and advanced ergonomic comfort, reinforcing its position as a leader in the luxury sleep products sector....more
Interni Magazine • October 26, 2023
Magniflex continues its journey of innovation in sleep wellness, emphasizing research into new materials and technologies to enhance restorative sleep, reflecting on its 60-year heritage while looking towards future advancements in the science of rest....more
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