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Magnetic
What Does Magnetic Do?
Magnetic was a technology company specializing in artificial intelligence and machine learning to assist marketers in identifying, reaching, and converting their target audiences. Its platform provided a comprehensive suite of tools for programmatic advertising, audience data management, and marketing automation. Key offerings included site retargeting, search retargeting, and prospecting solutions, enabling brands to deliver personalized advertising experiences. Magnetic aimed to make advertising more relevant for consumers and more effective for brands. In 2021, Magnetic was acquired by Deloitte Digital to enhance its advertising and marketing cloud capabilities, integrating Magnetic's technology into Deloitte's broader digital transformation services.
Where Is Magnetic's Headquarters?
HQ Function
The New York headquarters served as the nerve center for executive leadership, core engineering teams, product development, global sales strategy, and marketing operations.
Notable Features:
Situated in the Flatiron District, a vibrant area known for its historic architecture and as a hub for tech and creative companies. The office space was likely modern and designed to foster collaboration.
Work Culture:
Magnetic fostered an innovative, results-oriented, and collaborative work environment, typical of high-growth technology companies. There was a strong emphasis on data-driven decision-making, engineering prowess, and entrepreneurial spirit.
HQ Significance:
The New York HQ was crucial for Magnetic's growth, providing access to a rich talent pool, proximity to major advertising agencies and clients, and a prominent position within the ad-tech ecosystem.
Values Reflected in HQ: The choice of a central, dynamic location in New York City reflected Magnetic's ambition, innovative drive, and commitment to being at the forefront of the advertising technology industry.
Location:
Prior to its acquisition, Magnetic established a significant global presence, primarily serving clients in North America and Europe. Its technology platform was designed to support global advertising campaigns, enabling marketers to target audiences internationally. Key functions supported globally included programmatic media buying, multi-regional campaign management, data analytics, and localized client support through its international offices. This allowed Magnetic to cater to multinational corporations and local businesses in various key markets.
Street Address:
122 5th Ave
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Magnetic Operate Around the World?
London, United Kingdom
Address: Central London, within key business or tech districts (e.g., near Tech City or Soho).
To cater to European clients and partners, adapt Magnetic's ad-tech solutions to regional market demands, and navigate local advertising regulations.
Chicago, IL, USA
Address: Downtown Chicago, likely in areas like The Loop or River North, close to advertising agencies.
To grow market share in the US Midwest, provide localized support for regional clients, and engage with the vibrant agency community.
Los Angeles, CA, USA
Address: Westside Los Angeles, potentially in areas like Silicon Beach (e.g., Playa Vista, Santa Monica) known for tech and media companies.
To effectively serve the dynamic West Coast market, including major tech companies and entertainment giants, and provide tailored advertising solutions.
Buying Intent Signals for Magnetic
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Magnetic? Meet the Executive Team
As of April 2025, Magnetic' leadership includes:
Who's Investing in Magnetic?
Magnetic has been backed by several prominent investors over the years, including:
What Leadership Changes Has Magnetic Seen Recently?
Assuming Magnetic continued as an independent entity, the past year might have seen strategic leadership enhancements. For illustrative purposes, this section describes hypothetical executive movements reflecting typical ad-tech company evolution, focusing on strengthening AI capabilities and global partnerships, alongside planned leadership transitions.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byMagnetic?
Discover the tools Magnetic uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Magnetic Email Formats and Examples
Prior to its acquisition, Magnetic likely utilized common corporate email structures. The most frequently observed patterns for companies of its type and era were variations of [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com. (Note: As magnetic.com is no longer an active domain for the original company, these formats are historical.)
[first_initial][last]@magnetic.com (e.g., jsmith@magnetic.com) and [first].[last]@magnetic.com (e.g., john.smith@magnetic.com)
Format
jsmith@magnetic.com
Example
70%
Success rate
What's the Latest News About Magnetic?
AdExchanger • May 24, 2021
Magnetic News: Deloitte Digital Buys Magnetic To Bolster Its Audience Data And Addressable Media Chops
Deloitte Digital acquired Magnetic, an AI-powered programmatic platform, to enhance its ability to help clients manage audience data and buy addressable media. The deal aimed to integrate Magnetic's technology into Deloitte Digital's existing suite of advertising and marketing cloud services, providing clients with more robust tools for data-driven marketing....more
MarTech Series • February 10, 2020
Magnetic News: Magnetic Integrates Nielsen’s Digital Ad Ratings Data into Its Platform
Magnetic announced an integration with Nielsen to incorporate its Digital Ad Ratings (DAR) data into the Magnetic Marketing Platform. This enabled Magnetic's clients to measure and optimize their digital advertising campaigns using Nielsen's industry-standard audience metrics, providing deeper insights into campaign reach, frequency, and on-target performance....more
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