What Does MAGIC Do?

Total employees80
HeadquartersNew York
FoundedN/A

Magic Fashion Events, operated by Informa Markets Fashion, is one of the world's most comprehensive fashion marketplaces, showcasing the latest in apparel, footwear, accessories, and manufacturing. Held multiple times a year in key cities like Las Vegas, New York, Nashville, and Miami, MAGIC connects a global audience of retailers, brands, designers, and industry influencers. It serves as a critical platform for discovering trends, sourcing products, networking, and gaining market insights. The events under the MAGIC umbrella cater to various segments, including contemporary, young contemporary, streetwear, footwear, and children's wear, making it a vital hub for the fashion industry.

Where Is MAGIC's Headquarters?

HQ Function

Central hub for strategic planning, marketing, sales, and operational execution of MAGIC fashion trade shows across North America.

Notable Features:

Modern office facilities within a prominent commercial building, equipped with state-of-the-art technology to support global event management and marketing.

Work Culture:

A dynamic, innovative, and collaborative environment focused on creating impactful B2B fashion experiences. The culture emphasizes industry expertise, customer service, and adapting to evolving market trends.

HQ Significance:

Located in a global fashion and business capital, providing direct access to major brands, retailers, media, and industry talent, crucial for the success of large-scale fashion events.

Values Reflected in HQ: Embodies values of connectivity, innovation, market leadership, and customer focus in the fashion event sector.

Location:

MAGIC is renowned for its major North American trade shows in Las Vegas, New York, Nashville, and Miami. Its global influence is amplified through Informa Markets' extensive international network, which assists in attracting global brands as exhibitors and buyers from around the world to its US events. Informa Markets also organizes fashion events in other key international markets, broadening the overall global reach and expertise in the fashion sector. While MAGIC's direct branded events are primarily US-centric, its impact and participation are decidedly international.

Street Address:

605 Third Avenue

City:

New York

State/Province:

NY

Country:

USA

Where Else Does MAGIC Operate Around the World?

Santa Monica, CA/USA

Address: 2800 28th St Suite 200, Santa Monica, CA 90405 (Informa Markets Office)

Serves the significant fashion market on the US West Coast, managing exhibitor and attendee engagement, and supporting the execution of the biannual MAGIC Las Vegas, a cornerstone event.

Las Vegas, NV/USA

Address: Operational activities centered around the Las Vegas Convention Center (3150 Paradise Rd, Las Vegas, NV 89109) during event periods, with logistical support from regional Informa Markets offices.

To host biannual cornerstone events that draw global participation, setting trends and facilitating significant commerce for the fashion industry in the Western US and beyond.

Buying Intent Signals for MAGIC

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading MAGIC? Meet the Executive Team

As of April 2025, MAGIC' leadership includes:

Kelly Helfman - President, Informa Markets Fashion
Jordan Rudow - Vice President of Events, MAGIC (Informa Markets Fashion)
Edwina Kulego - Vice President, International and Business Development, Informa Markets Fashion
Andreu Grimau - Director of SOURCING at MAGIC (Informa Markets Fashion)
Teodora Nicolae - Vice President of Marketing, Informa Markets Fashion

Who's Investing in MAGIC?

MAGIC has been backed by several prominent investors over the years, including:

Publicly Traded on the London Stock Exchange (LSE: INF) as part of Informa PLC.
Key institutional shareholders of Informa PLC include major global asset managers such as BlackRock, Vanguard Group, Norges Bank Investment Management, and Invesco. (Note: Specific holdings are subject to change and public disclosure.)

What Leadership Changes Has MAGIC Seen Recently?

Hire0
Exits0

No major high-profile executive hires or departures specifically within the top leadership directly overseeing the MAGIC brand (under Informa Markets Fashion) have been widely publicized in the past 12 months. The leadership team, including Kelly Helfman (President) and Jordan Rudow (VP of Events, MAGIC), appears stable. General staffing and mid-level management changes within the broader Informa Markets Fashion division are part of ongoing business operations but are not typically announced as major executive news.

What Technology (Tech Stack) Is Used byMAGIC?

Discover the tools MAGIC uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MAGIC Email Formats and Examples

As Magic Fashion Events is operated by Informa Markets (a division of Informa PLC), email addresses typically follow the standard Informa corporate format. The most common structure is 'firstname.lastname@informa.com'. This format is widely used across Informa's divisions.

firstname.lastname@informa.com

Format

kelly.helfman@informa.com

Example

90%

Success rate

What's the Latest News About MAGIC?

Informa Markets Fashion Official WebsiteMay 2, 2024

Magic Fashion Events Reports Strong Turnout and Positive Feedback for MAGIC Nashville April 2024

MAGIC Nashville's April 2024 event saw significant growth and positive reception, as detailed in the post-show market report. The event successfully connected established and emerging brands with a diverse range of retailers, particularly from the Southeast, showcasing trends in apparel, footwear, and accessories with a Nashville-inspired flair....more

Informa Markets Fashion Official WebsiteMarch 12, 2024

Magic Fashion Events Releases February 2024 Las Vegas Market Report Highlighting Key Trends and Exhibitor Success

The February 2024 edition of MAGIC, PROJECT, and SOURCING at MAGIC Las Vegas concluded successfully, with a comprehensive market report released by Informa Markets Fashion. The report highlighted strong attendance, key fashion trends in contemporary and young women's apparel, and positive feedback from both exhibitors and retailers on new experiential zones and networking opportunities....more

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