Magic Ears is an online English learning platform specifically designed for students aged 4-12. It is known for its 1-on-4 interactive classes delivered by native-speaking teachers, aiming to make learning English fun and effective. The curriculum focuses on engaging young learners through games, songs, and interactive activities. Magic Ears was acquired by Yuanfudao in 2018. Like many EdTech companies in China, its operations faced adjustments following new governmental regulations in 2021 impacting the after-school tutoring sector. It primarily serves the Chinese market, connecting students with a global network of teachers.
The Beijing headquarters serves as the core for strategic planning, curriculum development, technological platform management, marketing operations, and overall administration of its educational services.
Likely housed in a modern office facility within one of Beijing's business districts, designed to support a dynamic tech-focused team. Specific architectural details are not widely publicized.
Reportedly a fast-paced and innovative environment focused on educational quality and technological advancement. The culture likely emphasizes collaboration and achieving learning outcomes for its young students. Post-2021 regulatory changes and acquisition, the culture may have adapted to new operational focuses.
The headquarters is central to Magic Ears's operations, guiding its product development, teacher management, and service delivery, particularly for its primary market in China.
Magic Ears primarily serves students in China, connecting them with a global network of English teachers, predominantly from North America (the USA and Canada) and other native English-speaking countries. While its student customer base is geographically focused, its talent acquisition for teachers is international, leveraging its online platform to manage a distributed teaching workforce. The platform's accessibility is global, contingent on internet availability, though marketing and student services are tailored to its target markets.
Chaoyang District (Specific address not publicly listed)
Beijing
Beijing
China
Address: Not applicable (Distributed remote teams)
To access and manage the extensive pool of qualified native English-speaking educators in North America required for delivering its online English classes to students, primarily located in Asia.
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As of April 2025, Magic Ears' leadership includes:
Magic Ears has been backed by several prominent investors over the years, including:
Publicly available information on specific executive new hires or exits at Magic Ears in the last 12 months is limited. As a subsidiary of Yuanfudao and following industry-wide changes, leadership transitions are typically handled internally or not widely announced.
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While specific internal email formats for Magic Ears are not publicly disclosed, companies in the tech and education sector in China often use common patterns. For a company like Magic Ears, with a domain such as magicears.com.cn, formats might include combinations of first name, last name, or initials.
[first_name].[last_name]@magicears.com.cn or [first_initial][last_name]@magicears.com.cn (Common Patterns)
Format
jsmith@magicears.com.cn (Example based on common patterns)
Example
70%
Success rate
Technode • August 14, 2018
Chinese edtech unicorn Yuanfudao confirmed its acquisition of Magic Ears (魔力耳朵), an online English learning platform targeting children aged 4 to 12. The deal aimed to bolster Yuanfudao's K-12 online education offerings, with Magic Ears expected to continue operations while integrating resources from its new parent company....more
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