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Magic Spoon is a direct-to-consumer food company that produces and sells high-protein, low-carbohydrate, keto-friendly, and gluten-free breakfast cereals. Co-founded by Gabi Lewis and Greg Sewitz in 2019, the company aims to recreate the nostalgic flavors of classic childhood cereals but with a healthy nutritional profile, targeting adults who miss those tastes but seek better-for-you options. Their products are primarily sold online through their website and have gained significant popularity through social media marketing and influencer partnerships.
The New York headquarters serves as the central command for strategic planning, marketing, product innovation, customer experience, and overall business operations.
Likely a modern, dynamic office space designed to foster creativity and collaboration, reflecting its startup ethos. Specific architectural highlights are not publicly detailed.
Characterized by a fast-paced, innovative, and mission-driven environment. As a disruptor brand, the culture likely encourages creativity, agility, and a customer-centric approach.
The headquarters is crucial for driving Magic Spoon's brand growth, managing its direct-to-consumer model, expanding its product line, and connecting with its customer base in the competitive food industry.
Magic Spoon primarily operates as a direct-to-consumer (DTC) e-commerce business. While headquartered in the US, they ship their products to all 50 US states, Puerto Rico, Guam, US Virgin Islands, US military bases, Canada, the United Kingdom, and Australia. Their global functions are centered around e-commerce logistics, international shipping, digital marketing tailored to these regions, and customer support.
116 W Houston St
New York
NY
USA
No additional office locations available.
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As of April 2025, Magic Spoon' leadership includes:
Magic Spoon has been backed by several prominent investors over the years, including:
No major public announcements regarding executive hires or departures at Magic Spoon have been made in the last 12 months. The founding team continues to lead the company.
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Common email formats for companies like Magic Spoon include [first].[last]@magicspoon.com or [first_initial][last]@magicspoon.com. For example, an employee named Jane Doe might have an email address like jane.doe@magicspoon.com.
[first].[last]@magicspoon.com or [first_initial][last]@magicspoon.com
Format
greg.sewitz@magicspoon.com
Example
85%
Success rate
PR Newswire • January 9, 2024
Magic Spoon announced the debut of its latest flavor, Cinnamon Roll, aiming to deliver the nostalgic taste of the classic sweet treat in its signature high-protein, low-carb, keto-friendly cereal format. This addition expands their popular product line for health-conscious consumers....more
Yahoo Finance (via PR Newswire) • October 10, 2023
Magic Spoon introduced two new additions to its cereal lineup: Peanut Butter Chocolate and Honey Nut Graham. These flavors continue the brand's mission of offering healthier alternatives to traditional sugary cereals, combining popular tastes with a nutritious profile....more
Food Business News • June 15, 2022
Magic Spoon, a maker of high-protein, low-carbohydrate cereals, raised $85 million in Series B funding. HighPost Capital led the round, with participation from existing investors Lightspeed Venture Partners, Collaborative Fund, Coefficient Capital and Siddhi Capital, as well as celebrity investors. The funds were aimed at supporting continued growth, retail expansion, and product innovation....more
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