What Does Magic Spoon Do?

Total employees85
HeadquartersNew York
Founded2019

Magic Spoon is a direct-to-consumer food company that produces and sells high-protein, low-carbohydrate, keto-friendly, and gluten-free breakfast cereals. Co-founded by Gabi Lewis and Greg Sewitz in 2019, the company aims to recreate the nostalgic flavors of classic childhood cereals but with a healthy nutritional profile, targeting adults who miss those tastes but seek better-for-you options. Their products are primarily sold online through their website and have gained significant popularity through social media marketing and influencer partnerships.

Where Is Magic Spoon's Headquarters?

HQ Function

The New York headquarters serves as the central command for strategic planning, marketing, product innovation, customer experience, and overall business operations.

Notable Features:

Likely a modern, dynamic office space designed to foster creativity and collaboration, reflecting its startup ethos. Specific architectural highlights are not publicly detailed.

Work Culture:

Characterized by a fast-paced, innovative, and mission-driven environment. As a disruptor brand, the culture likely encourages creativity, agility, and a customer-centric approach.

HQ Significance:

The headquarters is crucial for driving Magic Spoon's brand growth, managing its direct-to-consumer model, expanding its product line, and connecting with its customer base in the competitive food industry.

Values Reflected in HQ: The headquarters likely embodies values of innovation in food, health and wellness, playful branding, and a direct connection with consumers.

Location:

Magic Spoon primarily operates as a direct-to-consumer (DTC) e-commerce business. While headquartered in the US, they ship their products to all 50 US states, Puerto Rico, Guam, US Virgin Islands, US military bases, Canada, the United Kingdom, and Australia. Their global functions are centered around e-commerce logistics, international shipping, digital marketing tailored to these regions, and customer support.

Street Address:

116 W Houston St

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Magic Spoon Operate Around the World?

No additional office locations available.

Buying Intent Signals for Magic Spoon

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Magic Spoon? Meet the Executive Team

As of April 2025, Magic Spoon' leadership includes:

Gabi Lewis - Co-Founder
Greg Sewitz - Co-Founder

Who's Investing in Magic Spoon?

Magic Spoon has been backed by several prominent investors over the years, including:

Lightspeed Venture Partners
Coefficient Capital
Collaborative Fund
HighPost Capital
Siddhi Capital
Nas (rapper)
Shakira (singer)
Russell Westbrook (NBA player)
The Chainsmokers (music duo)
Amy Schumer (comedian)

What Leadership Changes Has Magic Spoon Seen Recently?

Hire0
Exits0

No major public announcements regarding executive hires or departures at Magic Spoon have been made in the last 12 months. The founding team continues to lead the company.

What Technology (Tech Stack) Is Used byMagic Spoon?

Discover the tools Magic Spoon uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Magic Spoon Email Formats and Examples

Common email formats for companies like Magic Spoon include [first].[last]@magicspoon.com or [first_initial][last]@magicspoon.com. For example, an employee named Jane Doe might have an email address like jane.doe@magicspoon.com.

[first].[last]@magicspoon.com or [first_initial][last]@magicspoon.com

Format

greg.sewitz@magicspoon.com

Example

85%

Success rate

What's the Latest News About Magic Spoon?

PR NewswireJanuary 9, 2024

Magic Spoon Launches New Cinnamon Roll Cereal

Magic Spoon announced the debut of its latest flavor, Cinnamon Roll, aiming to deliver the nostalgic taste of the classic sweet treat in its signature high-protein, low-carb, keto-friendly cereal format. This addition expands their popular product line for health-conscious consumers....more

Yahoo Finance (via PR Newswire)October 10, 2023

Magic Spoon Expands Its Line of High-Protein, Low-Carb Cereals With Two New Flavors

Magic Spoon introduced two new additions to its cereal lineup: Peanut Butter Chocolate and Honey Nut Graham. These flavors continue the brand's mission of offering healthier alternatives to traditional sugary cereals, combining popular tastes with a nutritious profile....more

Food Business NewsJune 15, 2022

Magic Spoon scores $85 million in Series B funding

Magic Spoon, a maker of high-protein, low-carbohydrate cereals, raised $85 million in Series B funding. HighPost Capital led the round, with participation from existing investors Lightspeed Venture Partners, Collaborative Fund, Coefficient Capital and Siddhi Capital, as well as celebrity investors. The funds were aimed at supporting continued growth, retail expansion, and product innovation....more

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